Heather Baker
National Marketing Manager - Independent Brands at Independent By Flight Centre- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English -
Topline Score
Bio
Credentials
-
Diversity, Equity & Inclusion in the Workplace Certificate
University of South Florida Muma College of BusinessMay, 2021- Oct, 2024 -
TICO CTC - Certified Travel Counsellor
Travel Industry Council of Ontario (Ontario's Travel Regulator)Jul, 2010- Oct, 2024 -
Google Analytics for Beginners
Google
Experience
-
Independent By Flight Centre
-
Canada
-
Travel Arrangements
-
1 - 100 Employee
-
National Marketing Manager - Independent Brands
-
May 2023 - Present
◆Manage our social channels & content creation to increase brand recognition and providing our Independent Agents with training on how to grow their social following to increase their sales.& ◆ Design & implement National Marketing Strategy for Independent brands◆Responsible for all digital, print & social media brand campaigns◆Promote brand recognition thru strategic partnerships & industry events◆ Brand Ambassador◆ Work with Independent Travel Advisors to provide marketing guidance, advice & training◆ Create and oversee internal and external stakeholder communications◆ Build strong relationships with industry partners and travel trades as part of our brand strategy & development Show less
-
-
National Senior Membership Sales Manager
-
Aug 2021 - May 2023
◆ Recruit individuals & agencies to join our host agency and become successful entrepreneurs by partnering with a globally recognized brand that allows them to work for themselves not by themselves.◆Manage our social channels & content creation to increase brand recognition and providing our Independent Agents with training on how to grow their social following to increase their sales.◆ Brand Ambassador◆ Promote brand recognition thru strategic partnerships & industry events◆ Provide sales coaching, tips & strategies to our home based travelpreneurs as they build their travel business aligned with our Global Brand Show less
-
-
Director of Acquisitions & Social Media
-
Sep 2018 - Aug 2021
◆Recruit individuals & agencies to join our host agency and become successful entrepreneurs by partnering with a globally recognized brand that allows them to work for themselves not by themselves.◆Manage our social channels & content creation to increase brand recognition and providing our Independent Agents with training on how to grow their social following to increase their sales.◆Responsible for all digital, print & social media brand campaigns◆Promote brand recognition thru strategic partnerships & industry events Show less
-
-
-
Flight Centre Travel Group
-
Australia
-
Travel Arrangements
-
700 & Above Employee
-
Administrative Support/ Social Community Specialist
-
Apr 2010 - Sep 2018
◆ Provide customer service to home based travel agents. ◆ Prepare airline quotes, make reservations, arrange ticketing and facilitate schedule changes. ◆ Provide product & itinerary recommendations ◆ Negotiate positive resolutions with airline & supplier partners for client files due to errors, irregular operations, disputes, urgent matters. ◆ Assist new agents with learning procedure & standards of FCI Ticketing ◆ Continual review of best practices. ◆ Assist in helping to drive preferred supplier strategy ◆ Assist with social media strategies , manage social media accounts, assist with agent social media training and guidance ◆ Manage FCI social media platforms including Facebook, Instagram & Twitter Show less
-
-
-
The Friendly Chef Adventures Inc
-
Erin, ON
-
Social Media Strategist
-
Jan 2016 - Nov 2017
◆ Assisted in creating & executing social media strategy ◆ Helped develop & deliver a clear concise message regarding special events ◆ Advised on social media mediums, posts & promotions ◆ Provide ongoing support with educating staff on media tools & strategy ◆ Assisted with events day of: Chef Michael Smith book signing & Chopped Canada Screening Party ◆ Assisted in creating & executing social media strategy ◆ Helped develop & deliver a clear concise message regarding special events ◆ Advised on social media mediums, posts & promotions ◆ Provide ongoing support with educating staff on media tools & strategy ◆ Assisted with events day of: Chef Michael Smith book signing & Chopped Canada Screening Party
-
-
-
Flight Centre Travel Group
-
Australia
-
Travel Arrangements
-
700 & Above Employee
-
Senior Travel Consultant
-
Apr 2008 - Mar 2009
◆ Created, researched & booked individualized travel itineraries ◆ Advanced sales & skills training ◆ Product education & recommendations ◆ Meet & exceeded sales & customer service targets ◆ Assisted in training of new staff ◆ Provided support to Management Team ◆ Created, researched & booked individualized travel itineraries ◆ Advanced sales & skills training ◆ Product education & recommendations ◆ Meet & exceeded sales & customer service targets ◆ Assisted in training of new staff ◆ Provided support to Management Team
-
-
-
Flight Centre Travel Group
-
Australia
-
Travel Arrangements
-
700 & Above Employee
-
Product Development Manager
-
Jun 2004 - Mar 2007
◆ Manage multi-support team approach to drive front line preferred supplier sales in both retail and corporate travel markets.◆ Corporate and leisure travel consultant sales and systems support◆ Develop, implement and train advanced airfare, sales & product knowledge programs for leisure and corporate travel consultants in a variety of settings (classroom, on-the-job, webinar).◆ Manage key Airline & Supplier partner relationships◆ Negotiate positive resolutions with Airlines & Supplier partners for client files due to errors, system issues, irregular operations, disputes, urgent matters◆ Drive preferred supplier strategy◆ Provide negotiated contract and published airfare assistance to travel consultants: training, clarification, fare construction Show less
-
-
Assistant Team Leader/Team Leader
-
Feb 2000 - Jun 2004
◆ Managed team of 5 consultants◆ Responsible for monthly staff scheduling /payroll/vacation requests◆ Reconciled all monthly accounting & supplier statements◆ Organized sales & skills training, product development for staff◆ Met & exceeded monthly sales targets and audit benchmarks◆ Organized dedicated team building exercises
-
-
International Travel Consultant
-
Nov 1999 - Feb 2000
◆ Created, researched & booked individualized travel itineraries◆ Advanced sales & skills training◆ Product education & recommendations◆ Meet & exceeded sales & customer service targets
-
-
Education
-
1997 - 1999
Sheridan College
Travel & Tourism, Travel and Tourism -
2016 - 2017
George Brown College Continuing Education
Certificate, Social Media Marketing -
2010 - 2010
Travel Industry Council of Ontario
Certificate, TICO Education Standards, Pass, Travel Counsellor Exam, as required by the Travel Industry Act, 2002, Ontario Regulation 26/05
Community
