Experience

Proclaim

• Insurance

• Chief Executive Officer

  • Jun 2022 - 1 year 7 months

  Mountain View, CA and New York, NY Proclaim by Fresh Health Inc. is a game-changing medical breakthrough product offering consumers fully automated and tailored oral care technology at home. Using digital scanning and 3D printing, Fresh reimagines the flossing and oral care experience to fight gum disease as well as other chronic illnesses such as Alzheimer's dementia and heart disease that begin in the mouth.

• Member Board Of Directors

  • Jun 2022 - 1 year 7 months



How I Met My Dog / ComPETibility Group

• Technology, Information and Internet
• 1 - 100 Employee

• Advisory Board Member

  • Feb 2019 - 4 years 11 months

  Greater New York City Area Every year, four million dogs are surrendered to shelters or need to be rehomed by families who can no longer care for them. Sadly, only half of these dogs ever find homes. Many of these surrenders are due to lifestyle and personality mismatches between dogs and their people.This leaves many great dogs with an unfair strike against them and potential adopters skeptical about the adoption process. Our mission is to break this cycle and bring adoptable dogs together with the people… Show more Every year, four million dogs are surrendered to shelters or need to be rehomed by families who can no longer care for them. Sadly, only half of these dogs ever find homes. Many of these surrenders are due to lifestyle and personality mismatches between dogs and their people.This leaves many great dogs with an unfair strike against them and potential adopters skeptical about the adoption process. Our mission is to break this cycle and bring adoptable dogs together with the people who will love them for who they really are. How I Met My Dog is a better way to adopt a dog. We’ve re-engineered the adoption process to focus on behavior and lifestyle over breed and love at first sight. Our P.E.T.™ matching system filters for 30 levels of human and dog compatibility, greatly increasing the odds of successful, long-term relationships. Now potential adopters can trust that the dog they are bringing home is the right dog. We believe every dog should have its day, and with How I Met My Dog that day can last a lifetime. Show less



Asics Advisory, LLC

• United States
• Business Consulting and Services

• Founder | Advisor

  • Mar 2022 - 1 year 10 months

  New York City Metropolitan Area Success comes when you connect insights and economics to target dynamic growth opportunities. Asics Advisory unlocks growth by optimizing strategy and actions across an organization to deliver breakthrough consumer experiences. Highly effective teams and individuals operate at their best when they are in harmony. Asics stands for the latin Anima Sana In Corpore Sano "Sound mind in a sound body" with a focus on businesses furthering that mission - health, wellness, fitness… Show more Success comes when you connect insights and economics to target dynamic growth opportunities. Asics Advisory unlocks growth by optimizing strategy and actions across an organization to deliver breakthrough consumer experiences. Highly effective teams and individuals operate at their best when they are in harmony. Asics stands for the latin Anima Sana In Corpore Sano "Sound mind in a sound body" with a focus on businesses furthering that mission - health, wellness, fitness, nutrition and pets. Show less



Beachbody

• 1 - 100 Employee

• President - Myx Fitness

  • Jun 2021 - Mar 2022

  New York City Metropolitan Area The Beachbody Company (NYSE: BODY) is a worldwide leading digital fitness and nutrition subscription company, with over two decades of creating innovative content and powerful brands such as P90X, T25, Insanity, and others. The Beachbody Company is the parent company to the Beachbody On Demand streaming platform (BOD), the live digital streaming platform Openfit, and MYXfitness, the company’s connected fitness brand.



MYXfitness

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Co-Founder and President (merged with Beachbody via IPO in June 2021)

  • Apr 2019 - Mar 2022

  Greater New York City Area Myx Fitness is a purpose-driven, science-backed health and wellness technology company that provides a personalized, in-home solution for achievable holistic fitness. Myx Fitness utilizes engaging applications, proprietary heart rate technology and cross-training with inspiring and relatable coaches to provide its members with a smarter, simpler way to live life better.



Link My Pet

• United States
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Chief Marketing Officer

  • Sep 2018 - Apr 2019

  Greater New York City Area Winner of the 2017 CES Best of Innovation Award. Link AKC was incorporated in December of 2015 and launched in the Spring of 2017. With strong subscriber retention rates and engagement, we have successfully established the brand as a leader in the emerging category of pet technology.

• Co-Founder and Chief Marketing Officer (acquired by DiscoverTec in Sept 2018)

  • Feb 2016 - Sep 2018

  Greater New York City Area As the #3 employee, built the organization's competency across performance marketing, analytics, product management, brand management, customer service, supply chain/ logistics, sales, and partnerships.



EB Brands

• Manufacturing
• 1 - 100 Employee

• General Manager and CMO - Sports Division

  • 2013 - 2016

  Greater New York City Area VALEO® Fitness and VALEO® Industrial Safety P90X®, UFC®, and EVERLAST® Fitness Equipment WeGo® Activity Trackers SPORTLINE® Fitness Monitors Successfully rescued the Sports division by focusing on rebuilding the owned brand of VALEO in both sporting goods and industrial safety gear - resulting in the acquisition of Valeo by Ringers Gloves. Secured new licenses with P90X and UFC to reach new consumer segments and expand EB's fitness equipment distribution. Bank Owned… Show more VALEO® Fitness and VALEO® Industrial Safety P90X®, UFC®, and EVERLAST® Fitness Equipment WeGo® Activity Trackers SPORTLINE® Fitness Monitors Successfully rescued the Sports division by focusing on rebuilding the owned brand of VALEO in both sporting goods and industrial safety gear - resulting in the acquisition of Valeo by Ringers Gloves. Secured new licenses with P90X and UFC to reach new consumer segments and expand EB's fitness equipment distribution. Bank Owned turnaround (GE Capital, Bank of New York, RDV). Reported to CEO. Show less



Luxottica

• Italy
• Luxury Goods & Jewelry
• 700 & Above Employee

• Vice President of Marketing, LensCrafters

  • Jun 2012 - Oct 2013

  Greater Cincinnati Area Reduced the brand’s reliance on promotional TV messaging, built brand relevance, and competed more effectively for younger tech savvy consumers. Reorganized the commercialization team to build strategic expertise around the key category drivers of Vision Acuity, Luxury-Fashion Lifestyle, and Promotions.



Timex Group

• United States
• Manufacturing
• 700 & Above Employee

• Vice President of Global Marketing and Product Management

  • 2006 - 2012

  Greater New York City Area TIMEX® IRONMAN® and TIMEX® EXPEDITION® brands Hired to reinvigorate the sports business globally. Restructured the Marketing and Product Management team to effectively manage Technical Products, Sports Timing, Outdoor Watches, and Events & Sponsorships. Transformed the organization’s mindset to be consumer driven resulting in sales growth across all channels.



Kiss My Face, LLC

• United States
• Manufacturing
• 1 - 100 Employee

• SVP of Sales and Marketing

  • 2004 - 2006

  Greater New York City Area KISS MY FACE® Natural and Organic Personal Care Products Successfully positioned the company for sale by driving growth in grocery and mass - resulting in a growth capital investment by Caltius Equity Partners. P&L and Balance Sheet ownership with responsibility over NPD, Marketing, Sales, and Supply. Reported to Founder and CEO.

• Director of Marketing

  • 2004 - 2005

  KISS MY FACE® Natural and Organic Personal Care Products



Reckitt Benckiser

• Italy
• Chemical Manufacturing

• Brand Manager

  • 2002 - 2004

  Greater New York City Area EASY-OFF® Appliance Cleaners, GLASS PLUS® Surface Cleaners

• Associate Brand Manager

  • 2001 - 2002

  WOOLITE® Fabric Wash



BellSouth International, Inc.

• Telecommunications
• 1 - 100 Employee

• General Manager - Brazil

  • 1999 - 2001

  Greater Atlanta Area Managed acquisition and integration of LISTEL LISTAS.

• Assistant Brand Manager

  • 1998 - 1999

  Greater New York City Area LYSOL® Disinfectant