Helena Calderón Travesset
Digital Marketing Consultant at La Pregonera- Claim this Profile
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Inglés Professional working proficiency
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Español Native or bilingual proficiency
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Catalán Native or bilingual proficiency
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Bio
Giacomo Ruggiero
I have had the pleasure to lead Helena while she was working in RocketROI. As Digital Marketing Specialist and Account Srategist, she was reporting to the Head of Account Management and successfully managing her book of business, leading retail, travel and classified clients, meeting performance targets in GoogleAds and Social Ads in different countries. Helena is performance oriented and she is used to managing clients expectations, both meeting ROI targets and being attentive to communication and branding guidelines. She is a team player and she went the extra mile several times to create a friendly work environment where people can feel accepted and part of a family and to help new joiners to quickly ramp up. To conclude, I can bet on her ability to work in every work environment and successfully move into leadership roles, counting on the empathy and professionalism. Best luck for the future Helena, you will be missed in RocketROI!
Alex Marzo Montoro
Helena ha sido una de las piezas clave en nuestro equipo. Proactividad, atención al detalle, habilidad comercial y excelencia técnica son algunas de las cualidades que la hacen una account manager brillante y una compañera de trabajo aún mejor. Si tenéis la oportunidad de trabajar a su lado, os recomiendo encarecidamente que la aprovechéis.
Giacomo Ruggiero
I have had the pleasure to lead Helena while she was working in RocketROI. As Digital Marketing Specialist and Account Srategist, she was reporting to the Head of Account Management and successfully managing her book of business, leading retail, travel and classified clients, meeting performance targets in GoogleAds and Social Ads in different countries. Helena is performance oriented and she is used to managing clients expectations, both meeting ROI targets and being attentive to communication and branding guidelines. She is a team player and she went the extra mile several times to create a friendly work environment where people can feel accepted and part of a family and to help new joiners to quickly ramp up. To conclude, I can bet on her ability to work in every work environment and successfully move into leadership roles, counting on the empathy and professionalism. Best luck for the future Helena, you will be missed in RocketROI!
Alex Marzo Montoro
Helena ha sido una de las piezas clave en nuestro equipo. Proactividad, atención al detalle, habilidad comercial y excelencia técnica son algunas de las cualidades que la hacen una account manager brillante y una compañera de trabajo aún mejor. Si tenéis la oportunidad de trabajar a su lado, os recomiendo encarecidamente que la aprovechéis.
Giacomo Ruggiero
I have had the pleasure to lead Helena while she was working in RocketROI. As Digital Marketing Specialist and Account Srategist, she was reporting to the Head of Account Management and successfully managing her book of business, leading retail, travel and classified clients, meeting performance targets in GoogleAds and Social Ads in different countries. Helena is performance oriented and she is used to managing clients expectations, both meeting ROI targets and being attentive to communication and branding guidelines. She is a team player and she went the extra mile several times to create a friendly work environment where people can feel accepted and part of a family and to help new joiners to quickly ramp up. To conclude, I can bet on her ability to work in every work environment and successfully move into leadership roles, counting on the empathy and professionalism. Best luck for the future Helena, you will be missed in RocketROI!
Alex Marzo Montoro
Helena ha sido una de las piezas clave en nuestro equipo. Proactividad, atención al detalle, habilidad comercial y excelencia técnica son algunas de las cualidades que la hacen una account manager brillante y una compañera de trabajo aún mejor. Si tenéis la oportunidad de trabajar a su lado, os recomiendo encarecidamente que la aprovechéis.
Giacomo Ruggiero
I have had the pleasure to lead Helena while she was working in RocketROI. As Digital Marketing Specialist and Account Srategist, she was reporting to the Head of Account Management and successfully managing her book of business, leading retail, travel and classified clients, meeting performance targets in GoogleAds and Social Ads in different countries. Helena is performance oriented and she is used to managing clients expectations, both meeting ROI targets and being attentive to communication and branding guidelines. She is a team player and she went the extra mile several times to create a friendly work environment where people can feel accepted and part of a family and to help new joiners to quickly ramp up. To conclude, I can bet on her ability to work in every work environment and successfully move into leadership roles, counting on the empathy and professionalism. Best luck for the future Helena, you will be missed in RocketROI!
Alex Marzo Montoro
Helena ha sido una de las piezas clave en nuestro equipo. Proactividad, atención al detalle, habilidad comercial y excelencia técnica son algunas de las cualidades que la hacen una account manager brillante y una compañera de trabajo aún mejor. Si tenéis la oportunidad de trabajar a su lado, os recomiendo encarecidamente que la aprovechéis.
Credentials
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Twitter Launch and connect Badge
TwitterDec, 2021- Oct, 2024 -
Twitter Flight School Video Badge
TwitterJun, 2020- Oct, 2024 -
First Certificate in English ( FCE )
Cambridge Assessment International Education -
Google Adwords Advanced Search
Google -
Google Adwords Display Advertising
Google -
Google Adwords Fundamentals
Google -
Google Adwords Mobile Advertising
Google -
Google Adwords Shopping Advertising
Google -
Google Adwords Video Advertising
Google
Experience
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La Pregonera
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Spain
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Marketing Services
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1 - 100 Employee
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Digital Marketing Consultant
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Jun 2023 - Present
- Brand & Business Strategy. - Growth, Management, and Optimization of Digital Channels. - Content Consultancy for Organic and Paid Channels. - Guidance on Website Conversion Rate. - Brand & Business Strategy. - Growth, Management, and Optimization of Digital Channels. - Content Consultancy for Organic and Paid Channels. - Guidance on Website Conversion Rate.
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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Performance Lead
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Jun 2022 - Jul 2023
Leading Programmatic, Paid Social & Paid Search Team. Leading Programmatic, Paid Social & Paid Search Team.
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OMD España
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Spain
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Advertising Services
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100 - 200 Employee
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Paid Search Manager at Nissan United
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Oct 2019 - Jun 2022
- Leading Nissan’s accounts for Paid Search and Display.- Planning, activation, optimization and analysis towards performance targets and outcomes that goes along the agreed company strategy. - Monitoring key benchmarks and performance.- Defining cross-strategy between teams (Performance platforms, Programmatic and Paid Social).
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Performance Specialist
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Oct 2019 - Dec 2019
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Rocket Digital
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Spain
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Advertising Services
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Digital Account Manager
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Jan 2017 - Sep 2019
- 360º client strategies from different verticals.- Implement, Manage & Optimize Google and Facebook ecosystem campaigns.- Report & Analyze most relevant KPI's from each business.
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Digital Account Executive
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Jan 2017 - Sep 2017
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Nestlé
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Switzerland
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Food and Beverage Services
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700 & Above Employee
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Trade Marketing Assistant - Coffee Food division
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Mar 2016 - Dec 2016
- Support channel sales development & KAM’s. - Analysis on sales, stocks and releases. - Creation of promotional materials with advertisement agencies. - POS events management and coordinator. - Support channel sales development & KAM’s. - Analysis on sales, stocks and releases. - Creation of promotional materials with advertisement agencies. - POS events management and coordinator.
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Henkel
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Germany
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Manufacturing
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700 & Above Employee
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Ecommerce & Sales Assistant - Beauty Care division
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Mar 2015 - Mar 2016
- Manage daily tasks of online clients (Ulabox & Amazon). - Online campaigns, promotions & implementations. - Support sales team. - Data analysis for the International team. - Manage daily tasks of online clients (Ulabox & Amazon). - Online campaigns, promotions & implementations. - Support sales team. - Data analysis for the International team.
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Education
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Universitat de Barcelona
Grado en Dirección de Comercio y Distribución, Administración y gestión de empresas, general -
ESIC Business & Marketing School
Curso Especializado en E-commerce -
ThePowerMBA
Programa ThePowerDigitalMarketing, Marketing Expert