Product Director

• Jan 2021 - Present

Clementine is a mindset company. Our mission is to help women overcome mental wellbeing struggles like stress, anxiety and poor sleep, and build up their self-belief by shifting mindsets from ‘I can’t’ to ‘I can’. We support women by offering digital access to cognitive hypnotherapy; a type of therapy that can transform thoughts, feelings and behaviours by teaching the brain more positive thought patterns. We make cognitive hypnotherapy more accessible; with on-demand sessions available in app, more affordable; with subscriptions at a fraction of the cost of a therapist appointment; and more relevant to women, by creating sessions that meet their needs.

Senior Product Manager

• Jan 2020 - Oct 2020

Product Strategist

• Sep 2016 - Jul 2019

Responsible for leading the vision, understanding and championing the voice of the customer, and identifying and prioritising product features and improvements. The role included product management, ownership and business analysis duties. All distinct roles in their own right, but in an agency you tend to have many 'hats'.Product Manager- Analysis of the issues that affect profitability and growth.- Collection and analysis of market and customer research and user data.- Identification of threats and opportunities. - Customer profiling / journey mapping - Identification and evaluation of new product opportunities, enhancements and market initiatives.- Development and communication of product vision.- Development and ownership of the product roadmap.- Requirements gathering, RRDs, user story and acceptance criteria development.- Discovery interviews, user testing of prototypes, new products and feature enhancements.- Performance goal setting.Product OwnerOwnership of the product from the earliest ideation and discovery stages through design, development, test, release, measurement and maintenance. - Creation, management and prioritisation of the product backlog. - Stakeholder management to communicate goals, vision and progress. - Attendance to all agile ceremonies.Business AnalystResponsible for gathering and documenting requirements, business rules and ensuring they are clearly communicated to the whole team. - Requirements gathering and management as they evolve. - Development of workflows and business rules. - Epic, feature and user story development. - Leading estimation meetings.

Project Director

• Jul 2014 - Sep 2016

Responsible for the overall management and delivery of projects using Agile processes and practices. Client and stakeholder liaison.Project planning including overall and fortnightly sprint budget management.Agile ceremony management (estimation, sprint planning, retrospectives and showcases). Team burndown reporting.Project risk mitigation and management.Change management.Mapping dependencies and coordination schedules with design and development teams.Organisation of Quality assurance and testing test strategy.Management of a multi-disciplinary team of designers, developers, data, marketing and testing personnel.

Senior Account Manager

• Jan 2011 - Jul 2014

Account management of clients products and marketing initiatives.- Grow client accounts through excellent management of their products and marketing initiatives. - Development of marketing strategy, SEM / SEO / Social Media Marketing, content Marketing, Data analysis and reporting, EDMs, banners, interactive displays and exhibitions - Advertising (print, outdoor, radio, TV)

Senior Account Manager

• Sep 2007 - Jul 2010