Experience

WeFIV

• Argentina
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing & Communication Director

  • Oct 2021 - Present

  * In charge of creating the new brand (naming, brand image. - logo, brand manual, etc) * Responsable for launching the new brand: internal communication, PR, digital campaigns, etc. * Design of new website * Implementation of new CRM * Design and lead the organization's marketing and communication strategy through policies that allow for optimal positioning of the organization in its sector, overseeing the management of corporate image and media presence in accordance with the organization's strategic plan. • Develop the annual Marketing and Communication Plan ensuring alignment with the strategy defined by the General Management • Design and develop initiatives for the optimal management of the organization's corporate image and specific to each business unit. • Establish necessary communication policies to ensure that the perceived image of the company is in line with the strategic lines and development plans of the organization • Carry out an omnichannel strategy, exploiting different online and offline options to improve the patient experience and increase loyalty (SEM, SEO, CRM, Media, Social Media, actions) * Other responsibilities: - * Owned, Earned & Paid Media * Consumer Marketing * Social Media Strategy * Influencer Marketing * Paid Media Show less



IVI RMA GLOBAL

• Spain
• Hospitals and Health Care
• 700 & Above Employee

• • Nov 2017 - Oct 2021

  Coordinate the Marketing & Communication Department of 4 countries of Latam (Argentina, Chile, Brazil & Panamá) to design and direct the marketing and communication strategy of the region. Both on and offline, through policies that allow an optimal positioning of the company in its sector, supervising the management of the corporate image and presence in media in accordance with the strategic plan of the organization.Carry out those functions related to the guidelines set by the Global Head of Mkt. & CommunicationsCoordinate the elaboration of the Annual Marketing and Communication Plan for Latam, ensuring its alignment with the strategy defined by the General ManagementObtain the information of the market / sector needed in the areas of marketing and communication: positioning of the organization, etc. as well as evaluating the effectiveness of the communication campaigns carried outUpdate the segmentation of patients and possible niche markets to which direct the communication strategy of the companySupervise the promotion and merchandising policy of each clinic according to their needsEstablish the necessary communication policies that guarantee that the perceived image of the company is in accordance with the strategic lines and development plans of the organization. Maximize the effectiveness of the marketing and communication campaigns carried out. Aiming at different layers of the funnel, according to the established objectives. Constant analysis of campaigns, evaluating various kpis (CPL, leads, reach, conversion, etc.).Comprehensive campaign design for a better reach. Organization of online events, for a first approach to the patients, together with the launch of white papers. Both helping to create database to work in CRM. Plan and monitor mass communication campaigns, MKT campaigns and launches. Show less

• • May 2013 - Nov 2017

  Collaborate in the coordination of the marketing campaigns of the organization, managing the necessary actions to its execution.Maximize the impact of the Marketing actions of the organizationDevelop market studies, evaluating the impact of promotional campaigns of the organization and possible niche markets to which to direct new strategies in the area.Manage the contents of the corporate website, ensuring its alignment with the Marketing strategy and Communication of IVI.Responsible for the analysis of the competition and the consumer, development of the marketing plan, management and coordination of advertising campaigns and materials of the clinic, and preparation of reports for measuring resultsCollaborate in the organization of events of an institutional and / or promotional nature of the company.Track the promotion campaigns of the organization that are implanted in it and register thespecific actions developed for this purpose in the business units.Manage contact with the media, keeping track of the presence of the organization inand verifying the adjustment of this to the corporate image of the organization.Collaborate in the design, development and distribution of magazines and other informative material of IVI.Collaborate in the elaboration of the Annual Media and Communication Plan that allows the disclosure of the activity of IVI centers in the different media.Development of the local 2.0 communication plan. Press management with media and bloggers, interview management, writing and tropicalization of communications with SEO criteria, informative monitoring and monitoring of media and social networks Show less



Dianthus S.A.

• Argentina
• Wholesale
• 1 - 100 Employee

• • Jan 2011 - Apr 2013

  • Marketing Plan: analysis of past and current situation, SWOT analysis, possible strategic actions and choice of media plan. • Strong project management skills, including budgeting, priority setting, managing time and deadlines• Analysis of the different needs and opportunities of the company• Development of different types of commercial and promotional activities to maximize the strengths and helping business needs.• Negotiation of rates with the graphic media.• Promotional events planning • Constant contact with the sales and marketing department at the headquarters of each brand.• Supervise the work of the marketing assistance• Evaluation of the results of promotional activities.• Prepare materials for internal and external presentations on products. Show less

• • May 2010 - Jan 2011

  • Constant communication with the Design Studio, PR agency• Updating of the web site• Generating a new brand positioning.• Promotional events planning • PR: Sending press releases and making sure that they reach the target audience• Design and execute different types of promotional marketing actions• Sending the press release to the different media• Event planning: from logistics to PR communications• Control of brand usage in store and in events • In store window display decoration• Constant contact with magazines for fashion shoots and PR clippings.• Writing and communication skills, including solid copy writing and presentation skills. Show less



Fischer America Argentina

• Receptionist

  • Aug 2009 - May 2010

  • Various admin work. • Various admin work.



Aroma Cafe s.a.

• Marketing Assistant

  • Apr 2005 - Nov 2007

  • Design and execute different types of promotional marketing actions to maximize the strengths of each store according to its need. • Evaluate business and media proposals. • Facilitate the material for the communication channels. (Brochures, billboards, table toppers, etc.) • Coordinating photo shoots • Event Planning. Responsible for the improvisation of a structure for assembling a stand, purchase products, equipment, coordination with suppliers, printers and clients. • Develop new communication materials for the best use of niches not previously used. Show less



Aroma Cafe

• • Nov 2004 - Apr 2005

  • Development and implementation of internal processes of the premium fast-food business.• Support of administrative areas: invoice entry and complaint. • Support of HR Department: reception tasks and staff short listing and selection

• • Jul 2003 - Nov 2004

  • In charge of buying the goods, monthly inventory.• Develop and implement, with the store manager, actions to increase the sales.• Check up on the suppliers deliveries • Supervision up to 3 employees• In charge of training new staff• Restaurant and bar set up• Handling the cashier