Web Content Specialist

• Aug 2023 - Present

Digital Marketing Specialist - The Office of Marketing and Communications

• Mar 2023 - Jul 2023

• Develop cross-platform recruitment campaigns and collaborate with internal departments across campus • Manage university flagship social accounts: create engaging content for an audience of 90K+ users; position UAH as an active community leader through live coverage at events on the local and national stage; interview stakeholders, students and faculty • Share thought leadership with campus marketers and advise them on digital strategies and best practices • Develop cross-platform recruitment campaigns and collaborate with internal departments across campus • Manage university flagship social accounts: create engaging content for an audience of 90K+ users; position UAH as an active community leader through live coverage at events on the local and national stage; interview stakeholders, students and faculty • Share thought leadership with campus marketers and advise them on digital strategies and best practices

Library Clerk

• Jan 2023 - May 2023

• Provided general reference assistance using print and digital resources • Assisted patrons with IT issues, digital services, material acquisition, printing services, library card applications and room bookings • Quickly learned maintenance and shelving processes for 6 different locations • Supported staff with event setup, management of materials and closing/opening procedures • Provided general reference assistance using print and digital resources • Assisted patrons with IT issues, digital services, material acquisition, printing services, library card applications and room bookings • Quickly learned maintenance and shelving processes for 6 different locations • Supported staff with event setup, management of materials and closing/opening procedures

Content Strategist

• Sep 2021 - Nov 2022

• Led content strategy and execution for local and national brands to meet business objectives and maximize ROI and ROE• Guided clients to solutions, developed brand voice, messaging and content for websites, newsletters, blog posts, social media, paid search and email campaigns• Thoughtfully and strategically engaged, educated and cultivated online communities of 10K to 3M+ users• Fact-checked, edited and finalized content and creative assets in accordance with brand style guides and strategy• Communicated creative vision to art directors, executed content optimizations and presented valuable insights and trends• Discovered, monitored and collaborated with content creators and celebrity influencer partners across the U.S. and CanadaClients: Valvoline, Valvoline Instant Oil Change, Governor Kay Ivey, Alabama Department of Commerce, Alabama Commission for Higher Education, Alabama State Department of Education, Alabama Counts! Census Committee, Jack's Family Restaurant, DoorDash Impact, Alabama Power, Birmingham Legion FC, Mercedes Benz International, NCHPAD, Total on 1st, Sidewalk Film Festival, AmFirst, and Big Communications. Show less

Content Creator

• Aug 2019 - Sep 2021

I write, edit and manage paid and organic content for multiple social media channels and online outlets.I am responsible for writing engaging and meaningful brand messaging, cultivating online communities and monitoring trends in order to make insightful, strategic recommendations for local and national clients.

Social Media Specialist

• Jun 2018 - Jul 2019

• Executed paid and organic social campaigns with multiple departments and offices across the southeast• Led meetings, coordinated and covered company events, developed editorial calendars, managed workflows and deadlines for small team, and cultivated online communities of 100K+ users• Translated monthly reports to strategically highlight opportunities and optimizations, monitored ever-changing trends and provided valuable insights to foster an engaged audience and meet site traffic goals • Supervised content interns and advised the Nashville, Franklin and Mobile offices on social media best practices during bi-weekly calls• Developed monthly editorial calendars and workflows for over 15 social accounts in travel, luxury, higher education and foodClients: Tiffin Motorhomes, Kaiya Beach Resort, Spire, American Cancer Society, Vieques Ready When You Are, Abeka, Sweet Bay, University of Texas Health, Ascend Credit Union, Trustmark Bank - Squad Banking, Stony Brooke Hospital, Dread River Co., Common Bond Brewers, Hero Doughnuts, University of Iowa Children's Hospital - Aktion News, University of Alabama at Birmingham and Lewis Communications. Show less

Social Media Coordinator

• May 2016 - Jun 2018

Digital Media Fellow | UAB Digital Strategy & Marketing

• Aug 2015 - Apr 2016

(Formally UAB Digital Media and Innovative Learning)• Coordinated and booked video shoot locations and communicated with talent to ensure they arrived on time and dressed appropriately• Planned and published tweets to promote St. Martin's Press author James McClintock's new book A Naturalist Goes Fishing and effectively optimized his Twitter account prior to the book launch • Developed a content calendar within our project management tool Asana for the UAB Digital Media social handles and wrote copy for video scripts as well as reviewed KnowledgeJam.org blog posts for clarity and grammar• Interviewed faculty and students to create viral features for the College of Arts and Sciences • Assisted team with video editing for the award-winning Know Dope campaign for the Alabama Department of Justice and scholarship promotion video "Pop the Question" for the College of Arts and Sciences This fellowship opportunity truly prepared me for my agency position at Lewis Communications and allowed me to assist in creating work for real clients inside and outside the university.Clients: Alabama Department of Justice, SurviveAL, UAB College of Arts and Science, Birmingham Change Fund, Gear Up Alabama, UAB Title IX Office, and UAB English Department Show less

Copy Editor | AURA Literary Arts Review

• Oct 2015 - Mar 2016

Reviewed poetry, fiction, non-fiction, plays, and photography with fellow copy editorsPromoted AURA online by assisting with site contentBrainstormed with team to create promotional events

Digital Media Intern | UAB Digital Strategy & Marketing

• Jun 2015 - Aug 2015

Assisted video team on shoots and with video editing Developed written content for UAB News and UAB Magazine

Editorial Intern

• May 2015 - Aug 2015

Wrote features and profile pieces on newsworthy topics: scholarship, arts & theater, environmental issues Interviewed subjects, acquired essential information and photos from PR contacts Shared ideas during weekly editorial meetings where we critiqued the paper Distilled dozens of press releases into short-form “Metro Briefs” featured in each weekly paper Wrote features and profile pieces on newsworthy topics: scholarship, arts & theater, environmental issues Interviewed subjects, acquired essential information and photos from PR contacts Shared ideas during weekly editorial meetings where we critiqued the paper Distilled dozens of press releases into short-form “Metro Briefs” featured in each weekly paper

Bookseller

• May 2015 - Aug 2015

Sold store memberships and merchandise in competitive environment Provided customer service and book recommendations to shoppers Assisted co-workers & managers with daily services & special events Sold store memberships and merchandise in competitive environment Provided customer service and book recommendations to shoppers Assisted co-workers & managers with daily services & special events

Sales Associate

• May 2014 - Aug 2014

Provided friendly customer service and attuned communication Responsible for handling large bills and other money Worked closely with various co-workers Maintained store by cleaning and keeping products organized Used time management daily to complete multiple tasks in a set time while manning the register Provided friendly customer service and attuned communication Responsible for handling large bills and other money Worked closely with various co-workers Maintained store by cleaning and keeping products organized Used time management daily to complete multiple tasks in a set time while manning the register

Job Shadowing

• Jun 2014 - Jun 2014

(Formally Wilbron Institute) Pitched to the media and networked at a Public Relations Society of America (PRSA) meeting Met clients and community leaders during venue checks and business meetings Observed supervisor's interactions with the media at the Relay for Life event Developed an article for the Birmingham City Schools (BCS) website promoting summer camp activities Attended branding pitch for BCS Athletics and private NBC interview with Sheriff Mike Hale on the Civil Rights Movement Assisted in sending press releases and editing a business strategy Show less

News and Feature Journalist | The Alabamian

• Jan 2014 - May 2014

Collaborate with journalists and editors to edit articles and review the paper to improve the next issueInterviewed subjects, conducted research, and wrote news and feature articles

Financial Aid Student Worker

• Aug 2012 - May 2014

Answered financial questions and provided direction to parents and studentsEntrusted with filing and locating confidential paperwork and student recordsPerformed administrative duties: utilized a database for research and data input, received calls, addressed correspondences