Experience

Brand Catalyser

• Australia
• Advertising Services
• 1 - 100 Employee

• Head of Markets, Asia-Pacific | Co-Founder

  • Apr 2018 - Present

  Brand Catalyser is a Multicultural Brand Experience Agency specialising in both Australian and Chinese customer cross-channel acquisition. We provide the industry-leading cross-border & cross-cultural marketing strategy for your brand to create optimal customer experience and to achieve your business objectives. Brand Catalyser is a Multicultural Brand Experience Agency specialising in both Australian and Chinese customer cross-channel acquisition. We provide the industry-leading cross-border & cross-cultural marketing strategy for your brand to create optimal customer experience and to achieve your business objectives.



Lion Media Group

• Australia
• Advertising Services
• 1 - 100 Employee

• Marketing Director

  • Jan 2014 - Apr 2018

  LMG (Lion Media Group) is an integrated full-service advertising and marketing agency operating influencer channels on a range of digital platforms. We are based in Melbourne. Consisting of a team of vigorous, creative, and extremely dedicated members, LMG is known to most Chinese social media users as an active community which has already made a name for itself. Our digital media platforms include websites, influencer channels for social media and social networks, online and offline member clubs, and mobile e-commerce. To date we have gained 150,000+ followers on Weibo (twitter like social media) and WeChat (world fastest growing SNS) together making us the most popular accounts in Australia . Our owned online multi-platform channels provide our partners the opportunity to engage in a consistent dialogue with people around shared passions and interest. This also includes: - Digital Strategy - Digital Marketing (Social Marketing, Search Marketing, Web, Leads Generation, etc.) - Media Planning & Buying - PR & Events - e-Commerce My key responsibilities include: - Take a leading role within the Media Communications team to assist the Director in developing and implementing media and communications strategies - Monitor media coverage, liaising with journalists and media, development of strategic media campaigns - Organize online and offline marketing events for customers - Create and deliver informative Weibo posts content. - Identify and develop new social media opportunities across 51Oz business units to further engage audiences and increase engagement. - Coordinate the development of effective and innovative marketing plans to communicate programs and services on offer from 51oz group. - keep up to date with developments in the media in Australia and globally.



OZ PATHWAY PTY LTD

• Marketing officer

  • Feb 2013 - Dec 2013