Hazel Allsopp
Senior Marketing Manager at Make It York- Claim this Profile
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Bio
Declan Austin
Hazel is a great team player who exudes calmness, confidence and the ability to take on the on-coming train and turn it into the light at the end of the tunnell. I worked with Hazel on some large exhibitions and company events and always knew that she would give 100% and deliver 110%. I am delighted to hear that Hazel has taken the plunge and set up in business - her clients will get good service, enthusiasm and a professional at the helm.
LinkedIn User
We first worked with Beacon 3 years ago when we were asked to work on a comms project for their annual supplier awards. The first thing that struck me was how professional - as a Marketing Department - Beacon were, and Hazel was no exception. Thorough briefs - remember them?! - and realistic deadlines were all met with glee from myself and my team. Add to this Hazel's willingness to listen to new ideas, understand creative and give great insight meant that we were more than pleased to be on their roster. In the last 3 years our relationship with Beacon - and Hazel in particular - has grown to the point where we were recently entrusted to help produce their flagship comms piece - the annual directory. Despite it's size and stature within the business, Hazel managed to maintain her total grasp on timings and project management of all internal hierarchy at Beacon to ensure a smooth completion to the directory. This was no easy task as it involved creating and establishing a new online data capture system for submissions, co-ordination of 134 suppliers along with 15 national account managers and us too! But to Hazel's credit the project finished as strong as it started. So, be it for marketing knowledge and direction, or for putting my trust in someone to get a big job successfully sorted, I'd have no hesitation in recommending Hazel.
Declan Austin
Hazel is a great team player who exudes calmness, confidence and the ability to take on the on-coming train and turn it into the light at the end of the tunnell. I worked with Hazel on some large exhibitions and company events and always knew that she would give 100% and deliver 110%. I am delighted to hear that Hazel has taken the plunge and set up in business - her clients will get good service, enthusiasm and a professional at the helm.
LinkedIn User
We first worked with Beacon 3 years ago when we were asked to work on a comms project for their annual supplier awards. The first thing that struck me was how professional - as a Marketing Department - Beacon were, and Hazel was no exception. Thorough briefs - remember them?! - and realistic deadlines were all met with glee from myself and my team. Add to this Hazel's willingness to listen to new ideas, understand creative and give great insight meant that we were more than pleased to be on their roster. In the last 3 years our relationship with Beacon - and Hazel in particular - has grown to the point where we were recently entrusted to help produce their flagship comms piece - the annual directory. Despite it's size and stature within the business, Hazel managed to maintain her total grasp on timings and project management of all internal hierarchy at Beacon to ensure a smooth completion to the directory. This was no easy task as it involved creating and establishing a new online data capture system for submissions, co-ordination of 134 suppliers along with 15 national account managers and us too! But to Hazel's credit the project finished as strong as it started. So, be it for marketing knowledge and direction, or for putting my trust in someone to get a big job successfully sorted, I'd have no hesitation in recommending Hazel.
Declan Austin
Hazel is a great team player who exudes calmness, confidence and the ability to take on the on-coming train and turn it into the light at the end of the tunnell. I worked with Hazel on some large exhibitions and company events and always knew that she would give 100% and deliver 110%. I am delighted to hear that Hazel has taken the plunge and set up in business - her clients will get good service, enthusiasm and a professional at the helm.
LinkedIn User
We first worked with Beacon 3 years ago when we were asked to work on a comms project for their annual supplier awards. The first thing that struck me was how professional - as a Marketing Department - Beacon were, and Hazel was no exception. Thorough briefs - remember them?! - and realistic deadlines were all met with glee from myself and my team. Add to this Hazel's willingness to listen to new ideas, understand creative and give great insight meant that we were more than pleased to be on their roster. In the last 3 years our relationship with Beacon - and Hazel in particular - has grown to the point where we were recently entrusted to help produce their flagship comms piece - the annual directory. Despite it's size and stature within the business, Hazel managed to maintain her total grasp on timings and project management of all internal hierarchy at Beacon to ensure a smooth completion to the directory. This was no easy task as it involved creating and establishing a new online data capture system for submissions, co-ordination of 134 suppliers along with 15 national account managers and us too! But to Hazel's credit the project finished as strong as it started. So, be it for marketing knowledge and direction, or for putting my trust in someone to get a big job successfully sorted, I'd have no hesitation in recommending Hazel.
Declan Austin
Hazel is a great team player who exudes calmness, confidence and the ability to take on the on-coming train and turn it into the light at the end of the tunnell. I worked with Hazel on some large exhibitions and company events and always knew that she would give 100% and deliver 110%. I am delighted to hear that Hazel has taken the plunge and set up in business - her clients will get good service, enthusiasm and a professional at the helm.
LinkedIn User
We first worked with Beacon 3 years ago when we were asked to work on a comms project for their annual supplier awards. The first thing that struck me was how professional - as a Marketing Department - Beacon were, and Hazel was no exception. Thorough briefs - remember them?! - and realistic deadlines were all met with glee from myself and my team. Add to this Hazel's willingness to listen to new ideas, understand creative and give great insight meant that we were more than pleased to be on their roster. In the last 3 years our relationship with Beacon - and Hazel in particular - has grown to the point where we were recently entrusted to help produce their flagship comms piece - the annual directory. Despite it's size and stature within the business, Hazel managed to maintain her total grasp on timings and project management of all internal hierarchy at Beacon to ensure a smooth completion to the directory. This was no easy task as it involved creating and establishing a new online data capture system for submissions, co-ordination of 134 suppliers along with 15 national account managers and us too! But to Hazel's credit the project finished as strong as it started. So, be it for marketing knowledge and direction, or for putting my trust in someone to get a big job successfully sorted, I'd have no hesitation in recommending Hazel.
Experience
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Make It York
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Senior Marketing Manager
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Jun 2023 - Present
Visit York is the official ‘Destination Management Organisation’ for the City of York, supporting tourism, cultural events and the Shambles Market. Acting as the Marketing lead, I manage a team of five people across a wide range of Marketing activities, including digital, print, social media, email, digital advertising, PR, out of home, Radio and on demand TV. I am responsible for the planning and execution of several high profile, full mix marketing campaigns each year. These… Show more Visit York is the official ‘Destination Management Organisation’ for the City of York, supporting tourism, cultural events and the Shambles Market. Acting as the Marketing lead, I manage a team of five people across a wide range of Marketing activities, including digital, print, social media, email, digital advertising, PR, out of home, Radio and on demand TV. I am responsible for the planning and execution of several high profile, full mix marketing campaigns each year. These bring together partner businesses to deliver a compelling tourism offer for key periods, including Summer, Halloween, and Christmas. Show less Visit York is the official ‘Destination Management Organisation’ for the City of York, supporting tourism, cultural events and the Shambles Market. Acting as the Marketing lead, I manage a team of five people across a wide range of Marketing activities, including digital, print, social media, email, digital advertising, PR, out of home, Radio and on demand TV. I am responsible for the planning and execution of several high profile, full mix marketing campaigns each year. These… Show more Visit York is the official ‘Destination Management Organisation’ for the City of York, supporting tourism, cultural events and the Shambles Market. Acting as the Marketing lead, I manage a team of five people across a wide range of Marketing activities, including digital, print, social media, email, digital advertising, PR, out of home, Radio and on demand TV. I am responsible for the planning and execution of several high profile, full mix marketing campaigns each year. These bring together partner businesses to deliver a compelling tourism offer for key periods, including Summer, Halloween, and Christmas. Show less
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Blake House | Offices | Meetings | CoWorking
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United Kingdom
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Leasing Non-residential Real Estate
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1 - 100 Employee
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Marketing Manager
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Oct 2018 - Jun 2023
Marketing Manager at Blake House which offers beautifully designed private offices, meeting space and virtual office addresses within York City Centre. In this role I lead the social media strategy, planning and implementation for the Blake House Instagram, Facebook and LinkedIn accounts. I’ve also worked closely with the Managing Director to create and launch a new brand and website. Marketing Manager at Blake House which offers beautifully designed private offices, meeting space and virtual office addresses within York City Centre. In this role I lead the social media strategy, planning and implementation for the Blake House Instagram, Facebook and LinkedIn accounts. I’ve also worked closely with the Managing Director to create and launch a new brand and website.
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RealityMine
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United Kingdom
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Market Research
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1 - 100 Employee
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Marketing Manager
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Apr 2015 - Jul 2016
RealityMine develops innovative technology solutions for collecting in-depth analytical insights into digital and real-life consumer behaviour, for market research purposes. •Marketing strategy, planning & execution •Developing & launching a new brand strategy & creative •Developing & launching a new company website •Online content strategy, execution & reporting: blogs, data insights, white papers, case studies & company news; traffic analytics, SEO & social media •PR… Show more RealityMine develops innovative technology solutions for collecting in-depth analytical insights into digital and real-life consumer behaviour, for market research purposes. •Marketing strategy, planning & execution •Developing & launching a new brand strategy & creative •Developing & launching a new company website •Online content strategy, execution & reporting: blogs, data insights, white papers, case studies & company news; traffic analytics, SEO & social media •PR agency management •Award entries •Email marketing •Support for sales materials: literature, sales sheets & presentations •Day-to-day management of the marketing budget •Management of a small marketing team Show less RealityMine develops innovative technology solutions for collecting in-depth analytical insights into digital and real-life consumer behaviour, for market research purposes. •Marketing strategy, planning & execution •Developing & launching a new brand strategy & creative •Developing & launching a new company website •Online content strategy, execution & reporting: blogs, data insights, white papers, case studies & company news; traffic analytics, SEO & social media •PR… Show more RealityMine develops innovative technology solutions for collecting in-depth analytical insights into digital and real-life consumer behaviour, for market research purposes. •Marketing strategy, planning & execution •Developing & launching a new brand strategy & creative •Developing & launching a new company website •Online content strategy, execution & reporting: blogs, data insights, white papers, case studies & company news; traffic analytics, SEO & social media •PR agency management •Award entries •Email marketing •Support for sales materials: literature, sales sheets & presentations •Day-to-day management of the marketing budget •Management of a small marketing team Show less
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Purple
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United Kingdom
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IT Services and IT Consulting
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100 - 200 Employee
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Marketing Manager
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Dec 2012 - Apr 2015
Purple WiFi is a cloud based guest WiFi solution with social media built in. Offering real-time reporting, content filtering and presence analytics. As Marketing Manager I managed the website, social media, international events program, customer communications, on-line advertising, customer research, PR and all digital content. Purple WiFi is a cloud based guest WiFi solution with social media built in. Offering real-time reporting, content filtering and presence analytics. As Marketing Manager I managed the website, social media, international events program, customer communications, on-line advertising, customer research, PR and all digital content.
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Beacon
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United Kingdom
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Business Consulting and Services
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1 - 100 Employee
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Marketing Manager
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Feb 2008 - Nov 2012
Beacon is part of the Interchange and Consort Hotels group, supplying purchasing solutions to Best Western and independent Hotels. I managed the marketing department, including a marketing executive and reported into the head of sales and marketing. (Freelance Oct '11 - Nov '12) Beacon is part of the Interchange and Consort Hotels group, supplying purchasing solutions to Best Western and independent Hotels. I managed the marketing department, including a marketing executive and reported into the head of sales and marketing. (Freelance Oct '11 - Nov '12)
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Wrapit
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Retail
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1 - 100 Employee
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Marketing Manager
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Dec 2006 - Feb 2008
Wrapit was the UK’s leading specialist wedding gift list retailer. In this role I led all Marketing initiatives. I supervised a team of three and reported directly to the Managing Director. Wrapit was the UK’s leading specialist wedding gift list retailer. In this role I led all Marketing initiatives. I supervised a team of three and reported directly to the Managing Director.
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Itech - Hutchison Harbour Ring
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London, United Kingdom
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Category Manager
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Jun 2005 - Dec 2006
iTech is a supplier of premium technology accessories to major retailers. Within this role I led the marketing activity with major partners such as 3UK, Orange and DSG. I acted as the retail expert within the company to provide insight into the requirements of our clients and led marketing planning and initiatives. iTech is a supplier of premium technology accessories to major retailers. Within this role I led the marketing activity with major partners such as 3UK, Orange and DSG. I acted as the retail expert within the company to provide insight into the requirements of our clients and led marketing planning and initiatives.
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Woolworths
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London, United Kingdom
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Assistant Display Manager promoted to Assistant Communications Manager
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Apr 2001 - Jun 2005
Developing, managing and implementing the Clothing business unit marketing plans. Providing marketing expertise to guide commercial decisions. I was in this position for just under 3 years, after having been promoted from the position of Assistant Display Manager where I created Macro and Micro store plans and worked on new store concepts. Developing, managing and implementing the Clothing business unit marketing plans. Providing marketing expertise to guide commercial decisions. I was in this position for just under 3 years, after having been promoted from the position of Assistant Display Manager where I created Macro and Micro store plans and worked on new store concepts.
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Carphone Warehouse (Now Currys plc)
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Telecommunications
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1 - 100 Employee
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Store Assistant promoted to Marketing Assistant
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Oct 1998 - Apr 2001
Working on a project to design and implement the rollout of new instore fixtures. Copy writing and artwork direction of POS requirements. Heavily involved in communications with stores, giving display instructions. I was in this role for 2 years, having been promoted from a store Sales position. Working on a project to design and implement the rollout of new instore fixtures. Copy writing and artwork direction of POS requirements. Heavily involved in communications with stores, giving display instructions. I was in this role for 2 years, having been promoted from a store Sales position.
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Education
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The University of Salford
BSc(Hons), Business and Management Studies (Marketing specialism) -
2023 -
CIM | The Chartered Institute of Marketing
Digital Marketing Channels -
2017 - 2017
Landmark Education
Landmark Forum. Landmark Advanced Course
Community
