Experience

INUOVO
• 1 - 100 Employee
• Business Development

  • Oct 2016 - Present

Artsana Group
• Italy
• Manufacturing
• 700 & Above Employee
• Chicco Category and Sales Manager

  • Mar 2013 - May 2016


Mavi

• United States
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Sales Development Manager

  • Feb 2012 - Mar 2013

  • Developing projects for retail topline growth and/or bottom line cost control.• Improving current processes based on field trip observations as well as feedback from Field Sales Team and Retail Sales Manager/Director.(i.e Top 25 Project; Training Coach Project; Customer Experience Project, Overtime Cost Control Project )• Main area of focus was the product line and the overall message portrayed by the collection itself and channelling this message over to field teams in terms of product campaigns and related field training materials working hand in hand with marketing and visual merchandising teams.• Worked as a key player in the "customer experience task force" composed of department heads to lead the project and represent the retail sales department both internally and externally managing the third party relations with consulting firms• Managing the training curriculum and content for the Field Sales Team including Sales Associates, Store Managers, Area Managers and Vendor Sales Teams including Vendors themselves.(+1.000 field personnel in addition to +200 executives)• Being the contact person w/in the company for all other functional departments regarding projects referring to Retail Sales Department.(i.e. Deloitte, Micro Strategy, PDKS et al.) Show less

• Sales Development Consultant

  • Jun 2010 - Feb 2012

  • Reported to” Sales and Category Director” in order to improve the efficiency of Mavi’s sales operations to achieve operational excellence in all sales channels and across all categories.• Worked to improve sales KPIs and their reporting procedure.• Managed “Retail Excellence Project” and development of the “Retail Manual”.• Developed Sales Team’s job descriptions and performance management scheme (in cooperation with sales channel leaders). • Worked as an intermediary between marketing leads and sales teams to incorporate and transform brand strategy into sales arguments as used by field teams.• Developed a framework for the retail team to enable a more category focused approach in retail management (establish store/category matrix reports).• Further improved the link between sales and category teams (channel product portfolios, market share model by category). • Alignment of “Retail Training Program” with retail ops and programming of the “on the job trainings” Show less



adidas group

• United States
• 1 - 100 Employee

• Retail Sales Coordinator

  • May 2009 - May 2010

  Was responsible from 30 own Retail Stores of adidas located in İstanbul, Ankara, İzmir and Antalya.Managed a field sales team of more than 300 people including recruitment, performance evaluation and training.Lead the purchasing process, helping forming the product range and controlling stock management of retail stores.Analyzed sales and changing customer needs to continuously improve the merchandising mix of each store.Ensured sales objectives are met while growing and developing profitable business from current stores.Prepared monthly and yearly sales and product category budgets.Made sure that adidas Group's service quality and visual merchandising standards were met. Show less

• Product Manager

  • May 2007 - May 2009

  Main lines of responsibility were Sports Performance Apparel categories for both men and women including training, outdoor, tennis, running and swimming for Zone Middle (Turkey, Bulgaria, Romania, Israel and Cyprus).Worked as Emerging Market representative (Zone Middle, South Africa and United Arab Emirates) for “Training” and “adidas by Stella McCartney” collections.Decided on the line plan, SKU strategies, seasonal introduction plan, wholesale/retail distribution and pricing strategies.Attended to the Global Marketing Meeting (GMM) held in global headquarters semi-annually representing Zone Middle to create the local collections among global product offer based on the strategy determined beforehand. Organized and host the National Marketing Meeting (NMM) for local Sales Teams and vendors presenting the collection, collecting pre-orders from vendors and finalized purchase quantities and strategy for the own-retail operation.Determined the macro-forecast quantities of each of the products based on the annual budget for the Zone.Aside from product-based responsibilities; worked intensely with Communication Department in preparation of local events, launches, creating and publishing of special booklets, collaterals, press releases etc. Show less



GIDASA

• Manufacturing
• 1 - 100 Employee

• Assistant Brand Manager

  • Jun 2006 - May 2007

  •Developed different marketing plans and strategies for each product of MarSA. •Worked on customer segmentation according to their value and needs. •Kept track of competitors, their products and marketing mix. (via AC Nielsen, GFK Procon and HTP) •Organized both BTL (in-store activities, trade campaigns, P.O.P applications) and ATL activities. •Prepared training documents and educated the “Sales and Animation Team” about new launches and strategies of Marketing Department to ensure max interdepartmental cooperation. Show less