Hayley Nelson Eckert

Co-Founder & Vice President, Strategy & Sales at Heirloom Brands, LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Dallas, Texas, United States, US

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Experience

    • United States
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Co-Founder & Vice President, Strategy & Sales
      • Mar 2022 - Present

      We're making the world a better fed place with heirloom, specialty and 100% stoneground flours. We're making the world a better fed place with heirloom, specialty and 100% stoneground flours.

    • United States
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Strategy and Sales
      • Mar 2022 - Present

      At Farmer Direct Foods, our founding vision was rooted in doing what’s right for the soil, our growers, and our consumers. Join the movement and taste the difference. At Farmer Direct Foods, our founding vision was rooted in doing what’s right for the soil, our growers, and our consumers. Join the movement and taste the difference.

    • Food and Beverage Services
    • Founder
      • May 2020 - Jul 2023

      We grow heirloom and ancient grains & mill fresh flour for bakeries, restaurant, breweries, distilleries and home cooks alike. • Launched direct-to-consumer grain business to support the local supply chain of heritage and ancient grains • Manage key relationships with farmers, millers and bakeries in the mid-west region to provide locally grown products to consumers • Oversee business investment (R&D for new packaged goods, marketing, sales), packaging and distribution of product We grow heirloom and ancient grains & mill fresh flour for bakeries, restaurant, breweries, distilleries and home cooks alike. • Launched direct-to-consumer grain business to support the local supply chain of heritage and ancient grains • Manage key relationships with farmers, millers and bakeries in the mid-west region to provide locally grown products to consumers • Oversee business investment (R&D for new packaged goods, marketing, sales), packaging and distribution of product

    • Business Consulting and Services
    • 700 & Above Employee
    • Manager, The Deloitte Greenhouse® Corporate Innovation Labs
      • Jun 2017 - May 2020

      • Design and facilitate high-stakes sessions “Labs” with C-level executives and teams that utilize firm IP and thought leadership to help identify impacts to their organizations, opportunities to respond, and strategic initiatives and actions to prioritize • Manage the end-to-end process for Lab delivery to support executives transitioning into C-suite roles through facilitation of stakeholder interviews (to uncover key priorities, growth opportunities, team capabilities), conduction of… Show more • Design and facilitate high-stakes sessions “Labs” with C-level executives and teams that utilize firm IP and thought leadership to help identify impacts to their organizations, opportunities to respond, and strategic initiatives and actions to prioritize • Manage the end-to-end process for Lab delivery to support executives transitioning into C-suite roles through facilitation of stakeholder interviews (to uncover key priorities, growth opportunities, team capabilities), conduction of research (to understand company background, competitive analysis, hot topic areas), synthesis of information and facilitation of Lab design and delivery • Led end-to-end process optimization for offering portfolio, leveraging client insights, business trends, and financial analysis to enhance delivery strategy

    • Senior Consultant
      • Apr 2015 - Jun 2017

      • Two-year secondment appointed as Australia firm lead for Business Chemistry® (cognitive behavioral science system IP) to oversee offering strategy, operations, growth and designed and delivered 30+ unique innovation Labs • Co-led development of a firm-wide client experience program to upskill client service professionals on experience design and facilitation, including writing and producing the “Distinct Client Experience Guide” with supplemental tools and templates • Framed… Show more • Two-year secondment appointed as Australia firm lead for Business Chemistry® (cognitive behavioral science system IP) to oversee offering strategy, operations, growth and designed and delivered 30+ unique innovation Labs • Co-led development of a firm-wide client experience program to upskill client service professionals on experience design and facilitation, including writing and producing the “Distinct Client Experience Guide” with supplemental tools and templates • Framed, structured and scoped complex business challenges in the area of leadership and teaming for commercial clients in Human Capital (gathered insights to inform potential opportunities, synthesized trends and customer insights, conducted ideation sessions, developed customer value proposition and recommendations) and designed/ delivered workshops to enhance team effectiveness • Worked across service lines and industries to develop workshops and facilitate experiences that result in advanced solutions for account teams and external clients. • Designed solutions and improved the relationships with client's customers, key stakeholders, and internal team.

    • Senior Marketing Specialist
      • Dec 2013 - Apr 2015

      • Interviewed key stakeholders and completed market research to understand the firm’s competitive landscape and used benchmarking data, thought leadership, and client engagement tools to apply to business expansion and client relations initiatives • Managed junior team members and supported development plans through biweekly 1:1 with market leaders, oversight of team goals and metric execution, and support of client account strategy (e.g. client service plan, relationship map, client… Show more • Interviewed key stakeholders and completed market research to understand the firm’s competitive landscape and used benchmarking data, thought leadership, and client engagement tools to apply to business expansion and client relations initiatives • Managed junior team members and supported development plans through biweekly 1:1 with market leaders, oversight of team goals and metric execution, and support of client account strategy (e.g. client service plan, relationship map, client feedback) • Work with Central region leadership and marketers to drive and execute the planning, development, and implementation of marketplace initiates – including roundtables, CFO Forums, client opportunities • Help identify activities that will support the relationship development and business expansion related to key targets and clients in the marketplace

    • Marketing Associate
      • Dec 2012 - Dec 2013

      • Provide wide range of support to client-facing practitioners by identifying activities that will support relationship development and business expansion to enhance overall targeting efforts. • Managed budget, execution and analysis of strategic, cross-industry programs aligned to the CEO, CFO, and Board audience in the Central region. • Oversaw project management of the 2013 Deloitte Directors’ Series for the Mid America region • Work closely with firm leadership to develop… Show more • Provide wide range of support to client-facing practitioners by identifying activities that will support relationship development and business expansion to enhance overall targeting efforts. • Managed budget, execution and analysis of strategic, cross-industry programs aligned to the CEO, CFO, and Board audience in the Central region. • Oversaw project management of the 2013 Deloitte Directors’ Series for the Mid America region • Work closely with firm leadership to develop strategic positioning plan for the Kansas City marketplace • Awarded three Applause Awards for contributions on marketplace and technology marketing, and other initiatives

  • NCircle Entertainment
    • Dallas/Fort Worth Area
    • Sales and Marketing Coordinator
      • May 2011 - Dec 2012

      • Manage relationships with key business partners, including PBS, Sprout, Nick Jr., The Jim Henson Company, Dr. Seuss Estate, The Wiggles, Random House Children’s Books and Yo Gabba Gabba! • Coordinate and manage cross-promotional partnerships, social media outreach and online presence • Reconcile marketing budget and contact media representatives to secure ad placements • Lead in product development of new competitive and innovative products aligned with brand strategy • Develop… Show more • Manage relationships with key business partners, including PBS, Sprout, Nick Jr., The Jim Henson Company, Dr. Seuss Estate, The Wiggles, Random House Children’s Books and Yo Gabba Gabba! • Coordinate and manage cross-promotional partnerships, social media outreach and online presence • Reconcile marketing budget and contact media representatives to secure ad placements • Lead in product development of new competitive and innovative products aligned with brand strategy • Develop marketing programs & promotional material to support sales team with innovative business plans Show less • Manage relationships with key business partners, including PBS, Sprout, Nick Jr., The Jim Henson Company, Dr. Seuss Estate, The Wiggles, Random House Children’s Books and Yo Gabba Gabba! • Coordinate and manage cross-promotional partnerships, social media outreach and online presence • Reconcile marketing budget and contact media representatives to secure ad placements • Lead in product development of new competitive and innovative products aligned with brand strategy • Develop… Show more • Manage relationships with key business partners, including PBS, Sprout, Nick Jr., The Jim Henson Company, Dr. Seuss Estate, The Wiggles, Random House Children’s Books and Yo Gabba Gabba! • Coordinate and manage cross-promotional partnerships, social media outreach and online presence • Reconcile marketing budget and contact media representatives to secure ad placements • Lead in product development of new competitive and innovative products aligned with brand strategy • Develop marketing programs & promotional material to support sales team with innovative business plans Show less

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • NBC Nightly News with Brian Williams Intern
      • May 2010 - Aug 2010

      Worked as part of the news team to develop and draft story pitches for broadcast. I conducted research using social media to identify appropriate interviewees and arranged and coordinated shoots. I assisted NBC Executive Producers, Editors and Correspondents on local shoots, fact checking and story research. Worked as part of the news team to develop and draft story pitches for broadcast. I conducted research using social media to identify appropriate interviewees and arranged and coordinated shoots. I assisted NBC Executive Producers, Editors and Correspondents on local shoots, fact checking and story research.

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Newsroom Intern
      • Jul 2009 - Aug 2009

      Wrote copy for evening broadcast and published AP style stories for the web Reviewed press releases and story leads to help determine content for each show based on target demographics Wrote copy for evening broadcast and published AP style stories for the web Reviewed press releases and story leads to help determine content for each show based on target demographics

Education

  • The Culinary Institute of America
    Master's Degree, Food Business
    2020 - 2022
  • Southern Methodist University
    Bachelor of Arts, Journalism
    2007 - 2011
  • St. John's University Rome Campus
    Study abroad
    2009 - 2009

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