Hayley Cowburn
Marketing Director at Shipster- Claim this Profile
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Bio
Ryan Towers
Hayley and I worked on a successful project for a large trailer company at the three day Multimodel exhibition. (At the NEC Birmingham) The project needed a way to draw as much positive attention with a relatively small budget. Hayley’s role also involved the organisation and delivery of the conference stand and marketing collateral for the exhibition and after show dinner party. She understood that future marketing strategies for the client needed to be based on data, knowledge and intuition. Her creative ideas helped formulate the ‘Dart Challenge’ – this would provide the perfect environment to ‘break the ice’ and add participants to a database for future Email campaigns. The darts competition was set up alongside the exhibition stand and became highly successful in drawing attention of passersby whilst also differentiating the stand from the ‘norm’ of its competitors. It became a hub of excitement, fun and competition. The company gained many new leads and useful data lists from the exhibition -hundreds of people participated in the ‘Darts Challenge’ signing up for newsletters and email campaigns. Hayley conducted herself in the most exemplary manner displaying; creativity, confidence and fantastic organisation skills.
Ryan Towers
Hayley and I worked on a successful project for a large trailer company at the three day Multimodel exhibition. (At the NEC Birmingham) The project needed a way to draw as much positive attention with a relatively small budget. Hayley’s role also involved the organisation and delivery of the conference stand and marketing collateral for the exhibition and after show dinner party. She understood that future marketing strategies for the client needed to be based on data, knowledge and intuition. Her creative ideas helped formulate the ‘Dart Challenge’ – this would provide the perfect environment to ‘break the ice’ and add participants to a database for future Email campaigns. The darts competition was set up alongside the exhibition stand and became highly successful in drawing attention of passersby whilst also differentiating the stand from the ‘norm’ of its competitors. It became a hub of excitement, fun and competition. The company gained many new leads and useful data lists from the exhibition -hundreds of people participated in the ‘Darts Challenge’ signing up for newsletters and email campaigns. Hayley conducted herself in the most exemplary manner displaying; creativity, confidence and fantastic organisation skills.
Ryan Towers
Hayley and I worked on a successful project for a large trailer company at the three day Multimodel exhibition. (At the NEC Birmingham) The project needed a way to draw as much positive attention with a relatively small budget. Hayley’s role also involved the organisation and delivery of the conference stand and marketing collateral for the exhibition and after show dinner party. She understood that future marketing strategies for the client needed to be based on data, knowledge and intuition. Her creative ideas helped formulate the ‘Dart Challenge’ – this would provide the perfect environment to ‘break the ice’ and add participants to a database for future Email campaigns. The darts competition was set up alongside the exhibition stand and became highly successful in drawing attention of passersby whilst also differentiating the stand from the ‘norm’ of its competitors. It became a hub of excitement, fun and competition. The company gained many new leads and useful data lists from the exhibition -hundreds of people participated in the ‘Darts Challenge’ signing up for newsletters and email campaigns. Hayley conducted herself in the most exemplary manner displaying; creativity, confidence and fantastic organisation skills.
Ryan Towers
Hayley and I worked on a successful project for a large trailer company at the three day Multimodel exhibition. (At the NEC Birmingham) The project needed a way to draw as much positive attention with a relatively small budget. Hayley’s role also involved the organisation and delivery of the conference stand and marketing collateral for the exhibition and after show dinner party. She understood that future marketing strategies for the client needed to be based on data, knowledge and intuition. Her creative ideas helped formulate the ‘Dart Challenge’ – this would provide the perfect environment to ‘break the ice’ and add participants to a database for future Email campaigns. The darts competition was set up alongside the exhibition stand and became highly successful in drawing attention of passersby whilst also differentiating the stand from the ‘norm’ of its competitors. It became a hub of excitement, fun and competition. The company gained many new leads and useful data lists from the exhibition -hundreds of people participated in the ‘Darts Challenge’ signing up for newsletters and email campaigns. Hayley conducted herself in the most exemplary manner displaying; creativity, confidence and fantastic organisation skills.
Credentials
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Psychology of Advertising MSc
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Experience
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Shipster
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United Kingdom
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Software Development
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1 - 100 Employee
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Marketing Director
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Mar 2016 - Present
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OddSphere
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United Kingdom
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Director
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Apr 2014 - Present
OddSphere delivers digital solutions that include: Software Development, Web Development, Digital Content (Content Queens) & Hosting (via partner company Northern Bloc). We are best known for our shipping software Shipster www.shipstersolutions.com OddSphere delivers digital solutions that include: Software Development, Web Development, Digital Content (Content Queens) & Hosting (via partner company Northern Bloc). We are best known for our shipping software Shipster www.shipstersolutions.com
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Content Queens
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United Kingdom
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Advertising Services
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Freelance Content Marketing
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2017 - Mar 2020
Content Queens create and upload strategic, monthly content packages designed to suit your goals and budget. Everything we create has a purpose, whether it's increasing your online presence via SEO, social media or generating more conversions with better content on your product pages, PPC landing pages, editorials and ad text. www.contentqueens.co.uk Content Queens create and upload strategic, monthly content packages designed to suit your goals and budget. Everything we create has a purpose, whether it's increasing your online presence via SEO, social media or generating more conversions with better content on your product pages, PPC landing pages, editorials and ad text. www.contentqueens.co.uk
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Northern Bloc Ltd
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United Kingdom
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IT Services and IT Consulting
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Marketing Warlock
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Jan 2018 - Jan 2020
Northern Bloc hosting is available to individual businesses, or agencies who need to host websites for multiple clients. Hosting is split into simple, easy to understand packages: Bloc 1, Bloc 2, Bloc 3 and Bloc 4 or full dedicated servers. Northern Bloc servers are located in the “Knowledge Quarter” of Manchester next to the universities and its head office is located in Manchester City Centre near St Peter’s Square. Northern Bloc hosting is available to individual businesses, or agencies who need to host websites for multiple clients. Hosting is split into simple, easy to understand packages: Bloc 1, Bloc 2, Bloc 3 and Bloc 4 or full dedicated servers. Northern Bloc servers are located in the “Knowledge Quarter” of Manchester next to the universities and its head office is located in Manchester City Centre near St Peter’s Square.
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PIMS.co.uk
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United Kingdom
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Real Estate
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Marketing & Brand Manager
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Apr 2015 - Mar 2019
Managing all the digital marketing and branding activities for PIMS.co.uk. Currently trading under the name "Instant Logic". Managing all the digital marketing and branding activities for PIMS.co.uk. Currently trading under the name "Instant Logic".
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Dennison Trailers
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United Kingdom
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Truck Transportation
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1 - 100 Employee
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Marketing Support
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2014 - Mar 2015
Dennison Trailers are a client of ours at Fat Media. I work from their office on Tuesdays as a longterm marketing support arrangement. - Social Media Management - Digital Marketing Strategy - SEO - PR - Copywriting - Event Management Support - Trade show organisation Dennison Trailers are a client of ours at Fat Media. I work from their office on Tuesdays as a longterm marketing support arrangement. - Social Media Management - Digital Marketing Strategy - SEO - PR - Copywriting - Event Management Support - Trade show organisation
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Fat Media Limited
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United Kingdom
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Marketing Services
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1 - 100 Employee
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Digital Marketing Executive
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Sep 2013 - Mar 2015
Working with the digital marketing team to develop bespoke, results driven online marketing solutions for clients.Responsible for - Client SEO strategies- Content Marketing planning & development- Copywriting
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Intern
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May 2013 - Aug 2013
Working on a large project for Fat Media looking at a number of sales, marketing and psychological aspects. Reviewing marketing communications, observing pitches, running interviews of staff, clients and other professionals, psycholinguistic analysis and surveying.
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Lancaster University
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United Kingdom
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Higher Education
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700 & Above Employee
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Cafe Team Leader
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Jan 2012 - Sep 2013
• The full time job funding my 2 year MSc course. • Responsible for the high quality production of circa 350 speciality coffees over a 4 hour period per day. • Played a significant role in the team responsible for 10% growth in sales over one month and 30% growth in sales over 6 months in a café unit. • Challenged to achieve an extra 14% in sales and made the target on my last big shift in September! • The full time job funding my 2 year MSc course. • Responsible for the high quality production of circa 350 speciality coffees over a 4 hour period per day. • Played a significant role in the team responsible for 10% growth in sales over one month and 30% growth in sales over 6 months in a café unit. • Challenged to achieve an extra 14% in sales and made the target on my last big shift in September!
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Matalan
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United Kingdom
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Retail
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700 & Above Employee
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Marketing Champion
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Oct 2011 - Jan 2012
• Local marketing activities e.g. creating event ideas, in store advertising. • Market research and proposal development to head office. • Attended national marketing conference. • Created a store staff structure Family Tree now used in every Matalan store in the UK. • Local marketing activities e.g. creating event ideas, in store advertising. • Market research and proposal development to head office. • Attended national marketing conference. • Created a store staff structure Family Tree now used in every Matalan store in the UK.
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Education
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2008 - 2013
Lancaster University
Master of Science (MSc), Psychology of Advertising -
2008 - 2011
Lancaster University
Bachelor of Science (BSc), Psychology
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