Experience

ELEMIS
• United Kingdom
• Cosmetics
• 400 - 500 Employee
• Global Social Media Director

  • Apr 2022 - Present

Crabtree & Evelyn
• United Kingdom
• Personal Care Product Manufacturing
• 200 - 300 Employee
• Global Social Media Manager

  • Aug 2020 - Feb 2022

Tru Fragrance & Beauty
• Personal Care Product Manufacturing
• 1 - 100 Employee
• Social Media Manager

  • Jul 2019 - Jul 2020


Boy Scouts of America

• United States
• 1 - 100 Employee

• Integrated Marketing Communications Manager

  • Jan 2015 - May 2020

  Led cross-team collaboration content strategy by developing and managing editorial content calendar, analytics reports, and weekly department meetingManaged integrated communications initiatives comprising of public relations, social media and marketing communications strategies that supported business objectives, increased brand awareness and positive perceptionAmplified influencer relations with agency partners by overseeing talent and activating paid influencer campaignsDirected external communications channel strategy and content development daily on social media, blogs and websites Show less

• Marketing Communications Specialist

  • Jan 2015 - May 2016

  Pioneered the first Boy Scout’s of America content contributor program, thereby enhancing content quality and engagementGenerated 600+ dynamic, compelling stories on owned properties (blogs, newsroom) through strong copywriting, driving people to connect more deeply with our missionCreated daily content for social media outlets including Twitter, Pinterest, Facebook and Instagram (Tripled Instagram followers from 8k to 24K)



CPSG Partners

• Marketing and Media Relations Specialist

  • Jul 2014 - Dec 2014

  Served as the primary liaison between operational management and the marketing team for assigned projects and marketing Developed and implemented corporate marketing plan Designed and produced all B2B marketing and PR collateral including invitations, announcements, tradeshow graphics, presentations, brochures, handouts, case studies, press releases and client testimonials Partnered with web development team to articulate company goals and objectives by launching new corporate website; created and updated all website content Executed and organized all trade promotion programs including corporate tradeshow events, client luncheons, receptions and presentations Led and managed aggressive social media campaigns through platforms including LinkedIn, Facebook, Twitter, Google+, Instagram Show less



Baylor University

• United States
• Higher Education
• 700 & Above Employee

• Marketing & Public Relations Intern

  • Jun 2013 - Dec 2013

  Developed and presented the university calendar and written plans to the Libraries' Board Committee Oversaw the preparation, design and publicity of library exhibits seen by Baylor students and faculty Generated and distributed press releases, visual advertisements, promotional materials and website information Supervised event planning for exhibits, including luncheons, presentations, and meetings Developed and presented the university calendar and written plans to the Libraries' Board Committee Oversaw the preparation, design and publicity of library exhibits seen by Baylor students and faculty Generated and distributed press releases, visual advertisements, promotional materials and website information Supervised event planning for exhibits, including luncheons, presentations, and meetings



Purple Dane

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing and Public Relations Intern

  • May 2013 - Dec 2013

  Assisted CEO with the development of strategic marketing plans for individual clients on a weekly basis Coordinated press release distribution and media placement for clients Increased clients' social media presence and outreach by 50 percent through targeted social media strategies on various platforms Assisted CEO with the development of strategic marketing plans for individual clients on a weekly basis Coordinated press release distribution and media placement for clients Increased clients' social media presence and outreach by 50 percent through targeted social media strategies on various platforms