Hayley Zorzi
Chief Creative Officer (CCO) at Zorzi Creative- Claim this Profile
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Bio
Jean-Luc Vanhulst
Hayley is a pleasure to work with! She is diligent, smart and happy to dive into new tools or subjects.
Doug Robertson
I had the pleasure of working directly with Hayley for just under 1.5 years and I would recommend her for any role she might pursue. In short, Hayley possesses great strengths that make her an excellent fit for marketing roles. She is thorough and detail-oriented, has the ability to master product knowledge, and owns one of the keenest creative eyes. She was the go-to person for a number of colleagues when our marketing collateral needed that extra creative edge that few possess. Above all, Hayley is a team player and an individual that everyone within our organization enjoyed working with - a true asset.
Jean-Luc Vanhulst
Hayley is a pleasure to work with! She is diligent, smart and happy to dive into new tools or subjects.
Doug Robertson
I had the pleasure of working directly with Hayley for just under 1.5 years and I would recommend her for any role she might pursue. In short, Hayley possesses great strengths that make her an excellent fit for marketing roles. She is thorough and detail-oriented, has the ability to master product knowledge, and owns one of the keenest creative eyes. She was the go-to person for a number of colleagues when our marketing collateral needed that extra creative edge that few possess. Above all, Hayley is a team player and an individual that everyone within our organization enjoyed working with - a true asset.
Jean-Luc Vanhulst
Hayley is a pleasure to work with! She is diligent, smart and happy to dive into new tools or subjects.
Doug Robertson
I had the pleasure of working directly with Hayley for just under 1.5 years and I would recommend her for any role she might pursue. In short, Hayley possesses great strengths that make her an excellent fit for marketing roles. She is thorough and detail-oriented, has the ability to master product knowledge, and owns one of the keenest creative eyes. She was the go-to person for a number of colleagues when our marketing collateral needed that extra creative edge that few possess. Above all, Hayley is a team player and an individual that everyone within our organization enjoyed working with - a true asset.
Jean-Luc Vanhulst
Hayley is a pleasure to work with! She is diligent, smart and happy to dive into new tools or subjects.
Doug Robertson
I had the pleasure of working directly with Hayley for just under 1.5 years and I would recommend her for any role she might pursue. In short, Hayley possesses great strengths that make her an excellent fit for marketing roles. She is thorough and detail-oriented, has the ability to master product knowledge, and owns one of the keenest creative eyes. She was the go-to person for a number of colleagues when our marketing collateral needed that extra creative edge that few possess. Above all, Hayley is a team player and an individual that everyone within our organization enjoyed working with - a true asset.
Experience
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Zorzi Creative
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United States
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Media Production
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1 - 100 Employee
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Chief Creative Officer (CCO)
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Sep 2017 - Present
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Co-Founder and Lead Designer
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2017 - Present
A brand is a suit, and it can make or break you. It’s a first impression that others will remember, a personality that you can try on and swap for another if it doesn’t fit right. With our made-to-order graphic design services, identity positioning, and custom-tailored branding, we build character. It’s time to start dressing like you mean it.. Brand Creation and Identity. Logo Design . Graphic Design. Event Design. Calligraphy
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Brand Apart
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United States
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Advertising Services
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1 - 100 Employee
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Creative Project Manager; Freelance Graphic Designer
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Jul 2016 - Present
PRIMARY PURPOSE Provide exceptional client care and creative insight ESSENTIAL FUNCTIONS • Oversee day-to-day client relationships to uphold the Brand Apart service cycle experience, going the second mile to exceed needs and expectations • Manage daily logistical needs of projects and ensure all deadlines are met • Work with internal and external creative teams (including writers and designers) to lead development of marketing creative based on client’s strategic initiatives • Provide design expertise to client as needed, making needs edits to projects to ensure quick turnaround without designer involvement • Actively research and explore other creative efforts, and experiences to expand the creative offerings to clients • Create strategic recommendations for client requests in a clear, concise fashion • On-going research of relevant brand and marketing trends to influence recommendations and drive innovation for client and Brand Apart • Plan and participate in brainstorming sessions for new projects • Meet regularly with Brand Apart account team to provide feedback and recommendations • Promote a unified and encouraging team environment among Brand Apart staff, contractors, creative partners, and vendors • Assist and manage other special projects as needed Show less
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Marketwake
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Specialist
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Jan 2016 - May 2016
- Develop, manage, and execute B2B digital marketing campaigns to increase brand awareness, drive business and create demand for our clients - Work closely with our clients to complete projects with tight deadlines - Develop content and design for online campaigns including websites, social media, email, landing pages, online ads and more - Design and develop collateral including email templates, newsletters, flyers and more - Coordinate lead generation activities including email campaigns, social media advertisements and event presence - Implement marketing automation for our clients through Salesforce Pardot Show less
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Write2Market, Inc. - Digital Marketing & PR
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United States
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Advertising Services
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1 - 100 Employee
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Senior Account Executive
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May 2015 - Jan 2016
- Planning, coordinating and executing results-oriented digital marketing campaigns, including creating resonate, effective messaging plans and messages - Delivering those messages in a variety of media, including blogging, email marketing, presentations, webinars, web sites - Creating opportunities by securing high impact national speaking engagements, organizing events such as media tours and press conferences, securing significant national business awards, and pitching and executing regular TV appearances, byline articles, blogs or columns in major national business media Show less
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VMware Workspace ONE
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United States
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Software Development
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300 - 400 Employee
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Product Marketing
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Apr 2013 - May 2015
•Develop, manage, and execute B2B marketing campaigns to increase brand awareness, drive business and create demand for our mobility solutions •Develop internal and external value propositions and messaging for the AirWatch platform •Work closely with a cross-functional team to complete projects with tight deadlines •Develop content for online campaigns including website, landing pages, online advertisements and more •Develop content for collateral including presentations, brochures, email templates, newsletters and more •Coordinate lead generation activities including, email campaigns, webinars and event presence •Communicate with sales team to identify needs and work with the team to address challenges •Assist with product launches and team coordination across product, marketing and sales teams •Manage and maintain our marketing materials in SharePoint intranet, myAirWatch and AirWatch Secure Content Locker •Assisted in the preparation for our AirWatch Connect events in Atlanta, Sydney, London and Barcelona •Attended and assisted in the daily execution of Connect Atlanta 2013-2014 and Connect London 2013 Show less
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Curtis M. Phillips Center for the Performing Arts
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Gainesville, Florida Area
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Production and Artist Relations
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Nov 2012 - Apr 2013
•Provide lighting design, sound and rigging support •Provide stage management, production management and stagehand services to all groups •Foster positive, interactive relationships with artists and ensure supplies are provided •Serve in all operational areas including scanning of tickets, parking, security and intermission set-up •Provide lighting design, sound and rigging support •Provide stage management, production management and stagehand services to all groups •Foster positive, interactive relationships with artists and ensure supplies are provided •Serve in all operational areas including scanning of tickets, parking, security and intermission set-up
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HOME Magazine
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Gainesville, Florida Area
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Freelance Writer
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Nov 2012 - Apr 2013
•Write lifestyle-based articles and features on local businesses and influential people •Interview subject experts to obtain relevant information in-person, over the phone and via email •Research and develop content for the magazine and understand the requirements of the medium to pitch relevant ideas for projects •Copy edit and proofread stories (all in AP format) •Market my writing style to my customer audience •Write lifestyle-based articles and features on local businesses and influential people •Interview subject experts to obtain relevant information in-person, over the phone and via email •Research and develop content for the magazine and understand the requirements of the medium to pitch relevant ideas for projects •Copy edit and proofread stories (all in AP format) •Market my writing style to my customer audience
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Gainesville Today Magazine
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Writing and Editing
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Advertising Sales
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Nov 2012 - Jan 2013
•Sell marketing space to businesses in the area •Build relationships with prospective clients to market the magazine. •Work closely with Sales Manager to develop advertising programs •Assisted advertising and design teams in creating different promotion and layout design ideas •Sell marketing space to businesses in the area •Build relationships with prospective clients to market the magazine. •Work closely with Sales Manager to develop advertising programs •Assisted advertising and design teams in creating different promotion and layout design ideas
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GatorVision
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Gainesville, Florida Area
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Intern/Game Utility
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Jan 2010 - May 2012
Gatorvision is responsible for television shows such as GatorZone, Florida Football with Urban Meyer, and etc. GatorVision is also responsible for GatorVision Online, where you can stream Gator video on the Internet. •Went on location and assisted in filming interviews •Logged tapes and made melts that highlighted individual players •Edited footage and made melts in Final Cut Pro •Assisted in filming and monitoring audio for Florida Gator Baseball games to be viewed online •Organized the media library Show less
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ESPN
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Game Utility
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Jan 2010 - May 2012
•Worked with ESPN, the SEC Network, and Sun Sports on multiple football, basketball, soccer, and lacrosse games at the University of Florida •Time-Out Coordinator for Lacrosse and Soccer games •Pulled cables on field during football games and on court during basketball games •Operated the parab microphone for football •Controlled the jib arm camera for football •Worked with ESPN, the SEC Network, and Sun Sports on multiple football, basketball, soccer, and lacrosse games at the University of Florida •Time-Out Coordinator for Lacrosse and Soccer games •Pulled cables on field during football games and on court during basketball games •Operated the parab microphone for football •Controlled the jib arm camera for football
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Marketing Communications
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University of Florida
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Campus Crusade for Christ
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2010 - 2012
•Informed members and potential members about CRU through internal and external advertising, videos and social media. •Filmed, conducted interviews, researched, devised scripts and edited multiple videos to promote upcoming events and groups within the organization. •Created marketing campaigns to advertise CRU on campus, such as contests on the Facebook webpage and campaigning one on one to students around campus. •Assisted in designing promotional items •Informed members and potential members about CRU through internal and external advertising, videos and social media. •Filmed, conducted interviews, researched, devised scripts and edited multiple videos to promote upcoming events and groups within the organization. •Created marketing campaigns to advertise CRU on campus, such as contests on the Facebook webpage and campaigning one on one to students around campus. •Assisted in designing promotional items
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The JOY FM
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Broadcasting Intern
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May 2011 - Dec 2011
•Design publication material for the Summer Cruise with artist Chris August •Oversee the promotions and merch table for special concert events •Assisted with public relations, community relations and advertising duties •Wrote, recorded and edited promos for the radio station •Voiced multiple promos •Participated on-air with the morning show and talent •Administrative duties including data entry, answering phones, email response to listeners and filing •Design publication material for the Summer Cruise with artist Chris August •Oversee the promotions and merch table for special concert events •Assisted with public relations, community relations and advertising duties •Wrote, recorded and edited promos for the radio station •Voiced multiple promos •Participated on-air with the morning show and talent •Administrative duties including data entry, answering phones, email response to listeners and filing
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The Official Gator Sportshop
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Gainesville, Florida Area
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OPS - Sportshop Retail Associate
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Jul 2009 - Aug 2011
•Worked with retail team creating displays that would market the Gator logo •Day-to-day responsibilities included, selling merchandise, assisting customers, taking phone orders and stocking •Assisted Coaches and staff with purchases •Assisted with quarterly inventory •Worked in high-volume and high-stress retail events •Responsible for selling merchandise for multiple athletic events •Answered phones on the main switchboard for the Athletic Association •Welcomed visitors and directed customers Show less
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Education
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University of Florida
Bachelor of Science (B.S.), Telecommunications Production -
Lake City Community College
Associate of Arts (A.A.), Liberal Arts and Sciences/Liberal Studies