Hayley Upton

Event Sales Manager at LM Restaurants
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Contact Information
us****@****om
(386) 825-5501
Location
Wilmington, North Carolina, United States, US

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Bio

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Experience

    • United States
    • Restaurants
    • 1 - 100 Employee
    • Event Sales Manager
      • Feb 2019 - Present

      SALES & GUEST SERVICE•Represents, coordinates and sells over ten event spaces across three different "Signature Brand" LM concepts•Responds to inquiries (calls and emails)•Develops sales plans and strategies •Negotiates food and beverage minimums and pricing•Sends contracts and proposals•Responds in timely manner to client questions•Takes Appointments & walk in guests•Maintains relationships with local businesses for referrals•Outbound Sales/Lead Generation•Assists in menu selection•Finalizes specific event details such floor plans, timelines, bar packages, etc.•Calls on annual events for repeat business•Understands competitive insights•Schedules and conducts tastings•Follow through post event to ensure guest satisfaction and obtain online reviewsMARKETING•Attends networking events to build strong relationships within the event community•Works with Marketing team to develop Coastal marketing Strategies•Maintains relationships with preferred vendors•Builds bridal business with online marketing, getting pictures for website and social media use• Plans and executes Open Houses• Designs and Creatives styled shoots for event spacesOPERATIONS •Communicates details of events to key departments•Holds weekly BEO meetings at each venue•Advises on menus and finalizes BEO with clients•Coordinated with vendors to obtain COI's as well establish set up and tear down times•Ensures presentation of food quality are consistent and exceed expectation•Greets clients at events and introduces them to banquet captain

    • United States
    • Hospitality
    • 300 - 400 Employee
    • Recreation Events Supervisor
      • Dec 2015 - Jan 2019

      Responsibilities include:o Event planning and designingo Budgeting and Vendor payment o Purchasing of materialso Meet with members and plannerso Promotion and marketing of events • Supervised and facilitated more than 200 social and corporate events such as:o BirthdayPartieso T ournaments o Scavenger Huntso Off-site Excursions• Collaborate on holiday and traditional club events such as:o Beach Parties o Tea Partieso StreetFairs o 5ks and FunRuns • Cross training with departments throughout the club including:o SipandShopso Football Tailgateso EasterDeliverieso Catering o ConferenceServiceso MemberEvents o Communication sand Marketing

    • Recreation Coordinator
      • Dec 2014 - Dec 2015

      Responsible for leading daily activities on the beach including eco kayak tours, designing and facilitating children’s events and summer camps, and assisting in implementing member events such as beach parties, street fairs, 5Ks, and holiday events. Manage program budgets, purchasing, preparation, promotion, and hiring outside vendors

    • Staff
      • Aug 2013 - Dec 2014

      Non-profit organization through Watauga High School that strives to teach students leadership though service and the outdoors. Roles include lunch with a group of students twice a week to work on tasks for Mountain Alliance and program leadership and design for trips such as hiking, backpacking, biking and serve as an instructor on the Alpine Tower. Non-profit organization through Watauga High School that strives to teach students leadership though service and the outdoors. Roles include lunch with a group of students twice a week to work on tasks for Mountain Alliance and program leadership and design for trips such as hiking, backpacking, biking and serve as an instructor on the Alpine Tower.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Student
      • Aug 2011 - Dec 2014

    • United States
    • Hospitality
    • 500 - 600 Employee
    • Outdoor Adventure Center Intern
      • May 2014 - Aug 2014

      Work closely with the Outdoor Adventure Center Manager and Outdoor Adventure Center Leadership Team on administrative tasks necessary to operate the Outdoor Adventure Center business and daily activities. Also provide support and leadership in outdoor recreational programming for guests visiting the estate, which include assisting Outdoor Adventure Center Guides with bike and float trip operations Work closely with the Outdoor Adventure Center Manager and Outdoor Adventure Center Leadership Team on administrative tasks necessary to operate the Outdoor Adventure Center business and daily activities. Also provide support and leadership in outdoor recreational programming for guests visiting the estate, which include assisting Outdoor Adventure Center Guides with bike and float trip operations

    • United States
    • Recreational Facilities
    • 1 - 100 Employee
    • Summer Camp Counselor and Climbing Wall Instructor
      • Jun 2012 - Aug 2013

      Girls cabin counselor for middle school girls and rock climbing instructor for Camp Laurel for two summers. Was trained and qualified to operate their high ropes course, low ropes course, climbing wall and zip line Girls cabin counselor for middle school girls and rock climbing instructor for Camp Laurel for two summers. Was trained and qualified to operate their high ropes course, low ropes course, climbing wall and zip line

Education

  • University of North Carolina Wilmington
    Master of Business Administration - MBA, Marketing
    2020 - 2022
  • Appalachian State University
    Bachelor of Science - BS, Commercial Recreation and Tourism Management
    2011 - 2014

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