Hayley Shedden
Head Of Copy, Imagine at Immediate Media Co- Claim this Profile
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Bio
Experience
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Immediate Media Co
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United Kingdom
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Technology, Information and Media
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700 & Above Employee
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Head Of Copy, Imagine
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Nov 2020 - Present
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Lead Editor, Imagine
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Aug 2019 - Oct 2020
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Immediate Media Co, formerly BBC Worldwide
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London, United Kingdom
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Creative Solutions Editor
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May 2008 - Jul 2019
I manage two writers within the copywriting team at Imagine, Immediate’s internal creative content studio. I write, edit and commission copy, as well as interview (including off-camera for video) for advertorials, supplements, microsites, solus emails, native articles, social copy, video scripts and any other sponsorship activity across titles and websites including: BBC Good Food, bbcgoodfood.com, Lonely Planet, Olive, Radio Times, radiotimes.com, Gardeners’ World, Delicious, Healthy Food Guide, You & Your Wedding, Mollie Makes, Perfect Wedding, Homes & Antiques, hitched.co.uk and madeformums.com. I also develop ideas in brainstorms to help Sales create innovative concepts, and assist with mock-ups and decks for pitches. I work closely with designers, planners, editorial, sales, marketing, clients, production and legal, at every stage of a job from initial client meetings through to approval and sending pages to repro. Clients past and present include: M&S, Heinz, Tesco, John Lewis, Bailey’s, Sainsbury’s, Schwartz, Cath Kidston, Ocado, House of Fraser, Sandals, Debenhams, Pampers, Skyr, Beko, Monica Vinader, Beko and Royal Canin, to name but a few. Show less
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Time Inc. UK
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United Kingdom
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Book and Periodical Publishing
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400 - 500 Employee
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Celebrity Writer at Woman
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Mar 2007 - Apr 2008
At the UK’s number one-selling weekly lifestyle magazine I was in charge of forward planning, organising exclusive interviews and shoots with PRs and agents, commissioning freelancers, editing and proofing copy. I also interviewed celebrities and experts such as nutritionists and psychologists, covered celebrity events, wrote news and features, did vox pops, worked weekly with TV presenter Coleen Nolan to write her Let’s Talk column, generated features ideas and did photo research. I contributed to the fashion, health and beauty sections writing product reviews, weight-loss and diet features, too. Show less
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Hello! Ltd
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London, United Kingdom
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Features Assistant/Junior Writer at Hello!
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Jan 2004 - Mar 2007
Writing news and features, interviewing celebrities, generating features ideas and doing research. Responsible for the Inside Story news section: finding and writing up stories; liaising with art regarding layout. I also liaised with PRs and agents, organised and attended photo shoots and interviews, and covered celebrity events along with performing administration, responding to reader enquiries and dealing with competitions. Writing news and features, interviewing celebrities, generating features ideas and doing research. Responsible for the Inside Story news section: finding and writing up stories; liaising with art regarding layout. I also liaised with PRs and agents, organised and attended photo shoots and interviews, and covered celebrity events along with performing administration, responding to reader enquiries and dealing with competitions.
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Emap
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London, United Kingdom
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Features Assistant Intern at Mother & Baby Essential Baby Buys
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Jul 2003 - Dec 2003
In charge of several reader product-testing features for the quarterly consumer guide to baby products: organising, liaising with and interviewing 35 parents, liaising with PRs, organising product delivery and collection, calling in contributor photos and products images, researching and writing the features. I also several wrote advertorials. In charge of several reader product-testing features for the quarterly consumer guide to baby products: organising, liaising with and interviewing 35 parents, liaising with PRs, organising product delivery and collection, calling in contributor photos and products images, researching and writing the features. I also several wrote advertorials.
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The Hemming Group
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London, United Kingdom
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Editorial Assistant at The Municipal Year Book
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Feb 2002 - Aug 2002
Data entry, chasing information from contributors, and responding to and dealing with enquiries for the local government directory. Proof-reading, checking details and facts, sub-editing and general admin. Data entry, chasing information from contributors, and responding to and dealing with enquiries for the local government directory. Proof-reading, checking details and facts, sub-editing and general admin.
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The New York Independent Film and Video Festival
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New York City
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Press Officer
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Sep 2001 - Dec 2001
Proof-reading and sub-editing the festival programme and magazine. Handling press and industry accreditation, compiling guest lists and providing general assistance to the publicity department while I lived in New York (I have dual citizenship). Proof-reading and sub-editing the festival programme and magazine. Handling press and industry accreditation, compiling guest lists and providing general assistance to the publicity department while I lived in New York (I have dual citizenship).
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Education
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City, University of London
Post-graduate diploma, Periodical journalism -
University of Cambridge
Bachelor of Arts - BA, English literature