Experience

Oula

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Senior Marketing Manager, Brand & Demand

  • Apr 2023 - Present

  Oula is a modern maternity center that combines the best of obstetrics and midwifery care to deliver an evidence-based and personalized pregnancy experience. Oula is a modern maternity center that combines the best of obstetrics and midwifery care to deliver an evidence-based and personalized pregnancy experience.



Tia

• Egypt
• Industrial Machinery Manufacturing

• Product Marketing Manager

  • May 2022 - Jan 2023

  Tia is on a mission to raise the standard of care for women by providing comprehensive in-person and virtual support for physical, mental, and reproductive health. Tia is on a mission to raise the standard of care for women by providing comprehensive in-person and virtual support for physical, mental, and reproductive health.



The Honest Company

• United States
• Manufacturing
• 200 - 300 Employee

• Brand Manager

  • Aug 2021 - May 2022

• Associate Brand Manager - Personal Care

  • Apr 2020 - May 2022



Prophet

• United States
• Technology, Information and Media
• 1 - 100 Employee

• Senior Associate | Brand Strategy, Consumer Insights & Business Transformation

  • Apr 2018 - Apr 2020

• Associate | Brand Strategy, Consumer Insights & Business Transformation

  • Nov 2016 - Apr 2018

  Prophet is a digitally powered, creatively inspired, integrated consultancy that helps clients unlock growth in the face of disruption. Prophet specializes in four areas: Brand & Activation, Marketing & Sales, Organization & Culture, and Experience & Innovation.



theSkimm

• United States
• Internet Publishing
• 100 - 200 Employee

• Skimm'bassador

  • Feb 2014 - Feb 2017

  http://www.theskimm.com/?r=2R8JT http://www.theskimm.com/?r=2R8JT



MTV NETWORKS

• United States
• 1 - 100 Employee

• Research Analyst, MTV Strategic Insights & Research

  • Nov 2014 - Nov 2016

  - Conduct quantitative and qualitative data analysis to better understand MTV’s audience, the MTV brand, and to inform content strategy - Create and analyze weekly surveys and social media reports on relevant MTV shows and the competitive content landscape - Help manage pilot testing and moderate focus groups to gather defining millennial insights - Bring audience to life through creative initiatives such as audience segmentation - Responsible for thought leadership projects meant to inspire content creation and brand differentiation Show less



Weill Cornell Medical College

• United States
• Hospitals and Health Care

• Research Assistant

  • Jun 2014 - Nov 2014

  - RA for the Child Psychiatry Department - Research in child anxiety, OCD, and tic disorders - RA for the Child Psychiatry Department - Research in child anxiety, OCD, and tic disorders



Uloop

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Columnist

  • Sep 2013 - Sep 2014

  Wrote biweekly articles that pertained to campus news, current events, sports and pop culture Wrote biweekly articles that pertained to campus news, current events, sports and pop culture



Bedrocket Media Ventures

• Marketing and Social Media Intern

  • Jun 2013 - Aug 2013

  - Helped managed social media outlets including Youtube, Facebook, Twitter, Google+, Instagram, Tumblr and Vine - Researched and compiled lists of media contacts for outreach, assisted with relevant media monitoring and was responsible for creating ways to increase channel following - Produced a final media project consisting of a creative social media campaign, marketing stunt, and sustainable marketing platform for Official Comedy, Look TV, and Network A - Helped managed social media outlets including Youtube, Facebook, Twitter, Google+, Instagram, Tumblr and Vine - Researched and compiled lists of media contacts for outreach, assisted with relevant media monitoring and was responsible for creating ways to increase channel following - Produced a final media project consisting of a creative social media campaign, marketing stunt, and sustainable marketing platform for Official Comedy, Look TV, and Network A



The Center for Health, Identity, Behavior and Prevention Studies at NYU

• Research Assistant

  • Jun 2013 - Aug 2013

  - Worked with adolescent gay males at risk for substance use and HIV - Responsibilities included transcribing interviews, data entry, and conducting semi-structured interviews about drug use, sexual behavior, and HIV prevention - Worked with adolescent gay males at risk for substance use and HIV - Responsibilities included transcribing interviews, data entry, and conducting semi-structured interviews about drug use, sexual behavior, and HIV prevention



MACY Projects, UMich Psychiatry Department

• Research Assistant

  • May 2012 - Dec 2012

  - Administered home visits with low SES families, interviewed parents and recorded parent/child interactions - Transcribed interviews, completed data entry, and conducted a final research project on mothers during pregnancy - Administered home visits with low SES families, interviewed parents and recorded parent/child interactions - Transcribed interviews, completed data entry, and conducted a final research project on mothers during pregnancy



Kappa Kappa Gamma

• United States
• Non-profit Organizations
• 700 & Above Employee

• Social Chairwoman

  • Dec 2011 - Dec 2012

  - Organized social events and charity events between Kappa Kappa Gamma, fraternities and sororities, and other on-campus organizations. - Organized social events and charity events between Kappa Kappa Gamma, fraternities and sororities, and other on-campus organizations.



Yale Child Study Center

• United States
• Mental Health Care
• 1 - 100 Employee

• Research Assistant

  • Jun 2011 - Aug 2012

  Summer 2011 and Summer 2012 - Co-authored paper on negative reinforcement - Ran research study sessions with other interns, assisted with the administration of EEGs, took blood pressure and saliva samples, and completed emotional coding for live video-taped interactions - Created a final research project and experimental study on the correlation between parental affect and conflict resolution Summer 2011 and Summer 2012 - Co-authored paper on negative reinforcement - Ran research study sessions with other interns, assisted with the administration of EEGs, took blood pressure and saliva samples, and completed emotional coding for live video-taped interactions - Created a final research project and experimental study on the correlation between parental affect and conflict resolution