Hayley Connors

Marketing & Communications at transcenDANCE Youth Arts Project
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Contact Information
us****@****om
(386) 825-5501
Location
San Diego County, California, United States, US

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Credentials

  • Inbound Marketing Certification
    HubSpot

Experience

  • transcenDANCE Youth Arts Project
    • United States
    • Performing Arts
    • 1 - 100 Employee
    • Marketing & Communications
      • May 2017 - Present

      Marketing, communications & PR consultant for creative youth development non-profit organization. Marketing, communications & PR consultant for creative youth development non-profit organization.

  • Vital Writing
    • Writing and Editing
    • Owner, Strategic Writer & Content Planner
      • Feb 2012 - Present

      Strategic writing and content planning for companies of all sizes. Create goal-oriented communication plans and craft brand-authentic content that is engaging, memorable, and effective. Inbound Marketing certified. • Skilled at translating complex and technical information into messaging that resonates with target audiences. • Able to extract key points from numerous sources and create a unified voice. • Help companies define their corporate voice and create consistent messaging and standardized content. • Create effective digital content strategies to improve search engine results and drive profitable customer action. • Offer supplementary project support to PR, digital, creative, and communications agencies Strategic communications work: Xerox: training manual Homewood Residential Builders (HRB): define voice, messaging, site content, internal communications, investor presentations Industrial Environmental Association (IEA): messaging, voice, site content, marketing & membership materials, content planning TIAA-CREF: customer and employee communications, technical product writing, corporate style guide McRea Woodson & Associates: customer communications, new client marketing, SEO KCD PR: technical/ financial press releases and articles Parent Resource Center (PRC): define voice, messaging, customer & community communications for brand awareness Federal Housing Solutions (FHS): define voice, build brand, site content Show less

  • Parent Resource Center
    • Non-profit Organizations
    • 1 - 100 Employee
    • Board of Directors - External Communications Chair
      • Jul 2014 - Aug 2015

      Worked with Board to boost PRC brand and increase membership involvement, class attendance, and community awareness. Facilitated focus groups, developed messaging, created external communications strategy, initiated marketing campaigns for various audiences. Chaired annual gala fundraiser with record profit. The Port Washington Parent Resource Center (PRC) is a non-profit cooperative that offers year-round mommy & me and separation classes for preschool aged children, as well as vacation workshops and summer camps. Through their Outreach program, the PRC offers scholarships to low-income families. In addition, the PRC runs special programs and community events for parents and families. http://www.parentresource.org/ Show less

  • TIAA
    • United States
    • Financial Services
    • 700 & Above Employee
    • Corporate Communications Manager
      • Sep 2008 - Jan 2011

      Planned communications and ensured content mitigated reputation and legal risk. Responsible for: • Customer responses concerning governance, corporate issues, and high-level complaints • Working with customer-facing employees in anticipatation of market trends or company outcomes • Internally marketing the Customer Solutions Group to disseminate and promote group’s strategy and goals • Boards of Trustees written responses to client complaints and concerns • Collaborated on Internal Communications plan to drive education and understanding of company-wide transformation associated with Enterprise Intergration initiative • Created TIAA-CREF Corporate Style Guide and collaborated on training curriculum to establish the corporate voice in client communications for 200+ client-facing employees and team managers. Show less

  • Smith Management Llc
    • United States
    • Financial Services
    • 1 - 100 Employee
    • Project Manager
      • Oct 2004 - May 2007

      Project Manager at private investment firm. Directed marketing and communications projects, wrote all content, contributed to operations and brand strategy, and conducted new business research. Launched luxury Alden Hotel in Houston, Texas. In addition, managed employees, budgets, and construction projects at owner’s three estates. Project Manager at private investment firm. Directed marketing and communications projects, wrote all content, contributed to operations and brand strategy, and conducted new business research. Launched luxury Alden Hotel in Houston, Texas. In addition, managed employees, budgets, and construction projects at owner’s three estates.

  • The Monger Company
    • Communications Strategist
      • Nov 2000 - Nov 2003

      Member of the strategic and creative team for a leading government advocacy and communications strategies firm. Interfaced with various levels of personnel in corporate, government, and private sectors. Translated complex issues into clear visual and written presentation materials for government and public consumption; developed strategies to use in approaching various audiences. Facilitated focus groups to gauge public opinion. Member of the strategic and creative team for a leading government advocacy and communications strategies firm. Interfaced with various levels of personnel in corporate, government, and private sectors. Translated complex issues into clear visual and written presentation materials for government and public consumption; developed strategies to use in approaching various audiences. Facilitated focus groups to gauge public opinion.

  • The Unselds' School
    • Baltimore, MD
    • 3rd Grade Teacher
      • Jun 1999 - Jun 2000

      Taught all 3rd grade subjects in inner-city private school. Initiated after-school tutoring, Spanish language, and computer programs. Taught all 3rd grade subjects in inner-city private school. Initiated after-school tutoring, Spanish language, and computer programs.

Education

  • The Johns Hopkins University
    BA, International Studies
    1995 - 1999
  • Coronado High School
    1991 - 1995

Community

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