Experience

Wild Frontiers Adventure Travel

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• Content Manager

  • Feb 2023 - Present

  Wild Frontiers is an award-winning adventure travel company, founded in 2002 by travel writer Jonny Bealby. We specialise in stylish and original small group tours and tailor-made holidays worldwide.As Content Manager, I'm in charge of managing the content calendar, as well as idea generation. I'm responsible for writing, editing and copywriting blogs and managing content I receive from colleagues, tour leaders and our travellers. I look after all email correspondence and assist with brochures and online materials. I'm also in charge of managing Wild Frontiers' online presence, primarily Instagram and Facebook, producing all content, growing and engaging with our audience and reporting on said growth.As a member of the Responsible Travel team, we ensure our practices within the company aim to reduce the impact we have on the environment, directly benefit the communities in the countries we visit and continuously work on how we can make our tours more responsible. I have had a hand in sourcing and promoting non-profit initiatives and highlighting the positive impacts we can make in the world as a tour company.

• Marketing Executive & Social Media Manager

  • Dec 2018 - Feb 2023

  Wild Frontiers is an award-winning adventure travel company, founded in 2002 by travel writer Jonny Bealby. We specialise in stylish and original small group tours and tailor-made holidays worldwide.As Marketing Executive, I'm in charge of writing, editing and copywriting my own and other staff members/tour leader blogs and creating inspiring content, including emails, brochures and online materials. I'm also in charge of managing Wild Frontiers social media accounts including Instagram and Facebook, growing both social media audiences and reporting on said growth.As a member of the Responsible Travel team, we ensure our practices within the company aim to reduce the impact we have on the environment, directly benefit the communities in the countries we visit and continuously work on how we can make our tours more responsible. I have had a hand in sourcing and promoting non-profit initiatives and highlighting the positive impacts we can make in the world as a tour company.



Ascendant

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Content Executive

  • Oct 2017 - Nov 2018

  Salience is a boutique growth specialist assisting the leaders of ambitious brands to create competitive advantage, evolve their businesses digitally and achieve commercial victories. We bring a relentless focus on optimising the customer experience to all the work we undertake. Salience works with clients to optimise for growth at scale – from paid and organic acquisition, building profitable owned audiences and retention marketing campaigns, through value engineering for investment, to the creation of entirely new business models, products and services. We collaborate with lean challengers and market leaders alike, providing an expert external view and a pragmatic approach to both planning and implementation. My role: - Expanding social media presence across Twitter for several clients, growing one social channel from 2K to over 10K. - Continually reviewing, updating, proofreading, publishing and writing varying, unique content across several client websites and social channels to improve SEO. - Managing several external writers and the content calendar, scheduling interviews and publishing, communicating with clients and outside organisations to collaborate for content. - Researching and outreaching to industry specialists for influencer marketing purposes and securing top quality links in the aftermath of publishing. - Adapting tone of voice and writing style across vastly different industries skillfully and sensitively. - Carrying out telephone interviews with influencers and creating compelling content that engages the audience and increases visibility to the website. - Working closely with copywriting, design, CRM and marketing to continually understand the impact and reach of creative content. - Reaching out to appropriate websites and applying link building tactics to secure quality links from universities, .gov websites and online directories to increase visibility. - Reporting weekly on content, links and relevant social sharing.



Self-Employed

• Freelance Copywriter and Proofreader

  • 2015 - 2017

  Admin - Cosmetic Facial UK - Proofreading and meticulously amending documents and assignments. - Liaising with clients for appointments, chasing for feedback and helping with general enquiries. - Booking flights and accommodation for conferences abroad and other general admin duties that can be completed remotely. Copywriting - Shape Creative London - Analysing content across various mediums and improving the tone of voice to better fit the design agency culture and personality. - Meticulously proofreading to ensure copy is perfectly professional yet unique. - Working closely with the director to produce copy and amending according to feedback to a strict deadline for publishing. - Content writing for client websites, which included researching the industry and client competitors to understand and engage the right copywriting tactics.