Account Strategist

• Oct 2022 - Present

Account Manager

• Nov 2021 - Oct 2022

Junior Account Manager

• Jun 2021 - Nov 2021

Senior Digital Marketing Coordinator

• Aug 2020 - Jun 2021

Freelance Marketing Consultant

• Mar 2020 - Jun 2021

Working with a range of B2B and B2C clients, delivering creative and strategic marketing solutions, including but not limited to: - Social media content creation & strategy - Social media management & engagement - Copywriting (blog and web copy) - Email marketing www.clippings.me/hayleybetteridge Working with a range of B2B and B2C clients, delivering creative and strategic marketing solutions, including but not limited to: - Social media content creation & strategy - Social media management & engagement - Copywriting (blog and web copy) - Email marketing www.clippings.me/hayleybetteridge

Account Manager

• Jan 2020 - Mar 2020

At the War Room, we deliver highly specialized, programmatic ad campaigns. We focus 100% of our efforts on digital media buying. It’s how we exceed conversion goals in nearly every campaign we run and why our clients include some of the biggest companies in North America. My role as Account Manager includes the following: - Manage scoping of projects, timelines, schedules and cost estimates; - Establish strong relationships with all teams; - Estimate and manage project… Show more At the War Room, we deliver highly specialized, programmatic ad campaigns. We focus 100% of our efforts on digital media buying. It’s how we exceed conversion goals in nearly every campaign we run and why our clients include some of the biggest companies in North America. My role as Account Manager includes the following: - Manage scoping of projects, timelines, schedules and cost estimates; - Establish strong relationships with all teams; - Estimate and manage project timelines with quotable task breakdowns, steps and resources; - Act as the key point of contact for owned client relationships for the client’s brand; - Lead strategic meetings, presentations and provide insights to project teams and client; - Keep meticulous documentation, managing and maintaining client communications and transactions; - Develop briefs and planning documentation; - Manage and update cost estimates and timelines, flagging issuance of Change Requests when required; - Actively monitor project risks and scope creep to identify potential problems and proactively identify solutions and escalate when needed; - Lead regular project huddles with the project team, communicating roles, timelines and deliverables, ensuring that expectations are set; - Ensure all stakeholders have the most up-to-date project assets and that project documentation is kept up-to-date; - Maintain weekly status reports, to be shared with the Accounts Director and other stakeholders as required; - Source and manage appropriate 3rd party contractors as needed; - Coordinate and lead weekly project status meetings; - Monitor invoicing; - Lead the development and execution of account plans; - Oversee the preparation of financial documents regarding project financials; - Run full-cycle management of client expectations; - Champion quality of work delivered to clients; - Manage relationships and service existing clients; - Acting as the internal and external go-to person for all project-related items. Show less At the War Room, we deliver highly specialized, programmatic ad campaigns. We focus 100% of our efforts on digital media buying. It’s how we exceed conversion goals in nearly every campaign we run and why our clients include some of the biggest companies in North America. My role as Account Manager includes the following: - Manage scoping of projects, timelines, schedules and cost estimates; - Establish strong relationships with all teams; - Estimate and manage project… Show more At the War Room, we deliver highly specialized, programmatic ad campaigns. We focus 100% of our efforts on digital media buying. It’s how we exceed conversion goals in nearly every campaign we run and why our clients include some of the biggest companies in North America. My role as Account Manager includes the following: - Manage scoping of projects, timelines, schedules and cost estimates; - Establish strong relationships with all teams; - Estimate and manage project timelines with quotable task breakdowns, steps and resources; - Act as the key point of contact for owned client relationships for the client’s brand; - Lead strategic meetings, presentations and provide insights to project teams and client; - Keep meticulous documentation, managing and maintaining client communications and transactions; - Develop briefs and planning documentation; - Manage and update cost estimates and timelines, flagging issuance of Change Requests when required; - Actively monitor project risks and scope creep to identify potential problems and proactively identify solutions and escalate when needed; - Lead regular project huddles with the project team, communicating roles, timelines and deliverables, ensuring that expectations are set; - Ensure all stakeholders have the most up-to-date project assets and that project documentation is kept up-to-date; - Maintain weekly status reports, to be shared with the Accounts Director and other stakeholders as required; - Source and manage appropriate 3rd party contractors as needed; - Coordinate and lead weekly project status meetings; - Monitor invoicing; - Lead the development and execution of account plans; - Oversee the preparation of financial documents regarding project financials; - Run full-cycle management of client expectations; - Champion quality of work delivered to clients; - Manage relationships and service existing clients; - Acting as the internal and external go-to person for all project-related items. Show less

Account Manager

• Apr 2019 - Jan 2020

Account Executive

• Jul 2018 - Apr 2019

Sales Assistant

• Apr 2015 - Jul 2018

Social Media Marketing Intern

• Jun 2018 - Jun 2018

Digital Marketing Intern

• Jan 2018 - Apr 2018

Event Staff

• Aug 2017 - Apr 2018

Account Assistant

• Jul 2017 - Sep 2017

Sales Assistant

• May 2013 - Oct 2014

Waitress

• Sep 2011 - Oct 2014

Journalism Intern

• Jun 2013 - Jun 2013

Recruitment Intern

• Jun 2012 - Jun 2012