Experience

Ipsos Australia

• Australia
• Market Research
• 1 - 100 Employee

• Service Line Leader, Creative Excellence

  • Apr 2022 - Present

  Melbourne, Victoria, Australia



Kantar

• Market Research
• 700 & Above Employee

• Senior Director

  • Mar 2021 - Mar 2022

  Melbourne, Victoria, Australia



Gemba

• Australia
• Advertising Services
• 1 - 100 Employee

• Divisional Manager - Insights

  • Jul 2019 - Mar 2021

  Sydney, Australia



UNSW

• Australia
• Higher Education
• 700 & Above Employee

• Casual Lecturer

  • Jul 2017 - Mar 2021

  Sydney, Australia Lecturing "Advertising and Promotions" and "Consumer Behaviour"



Kantar

• Market Research
• 700 & Above Employee

• Senior Account Director

  • Aug 2015 - Jul 2019

  Sydney, Australia



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• Director, Nielsen Neuro - Pacific

  • Apr 2014 - May 2015

  Sydney, Australia Employed to be the face of Nielsen Neuro, to re-launch into the market and embed ’Neuro’ within the Nielsen team Nielsen Neuro is committed to helping marketers make better ads and produce better packaging. We understand that while 'what people say' has value to the marketer, it doesn't uncover the whole story. In an age where profit margins are declining, audiences are fragmenting and the competitive landscape is forever changing, we can help you put your best foot forward; engaging… Show more Employed to be the face of Nielsen Neuro, to re-launch into the market and embed ’Neuro’ within the Nielsen team Nielsen Neuro is committed to helping marketers make better ads and produce better packaging. We understand that while 'what people say' has value to the marketer, it doesn't uncover the whole story. In an age where profit margins are declining, audiences are fragmenting and the competitive landscape is forever changing, we can help you put your best foot forward; engaging and memorable advertising, packaging that stands out and product design that has a strong emotional connection to its consumer. Show less



The Ship Research

• Director

  • Feb 2013 - Mar 2014

  Adelaide, Australia Established an independent consultancy based in Adelaide. The primary line of business was generalist qualitative and quantitative studies.



Ehrenberg-Bass Institute

• Australia
• Market Research
• 1 - 100 Employee

• Research Associate

  • Jul 2008 - Sep 2012

  Adelaide, Australia Worked as a Research Associate, undertook a PhD, incorporated a mix of commercial and academic work PhD thesis title “Are Biometrics Better”: investigate whether new measures of pre-testing (biometric, neuro) were more effective at identifying sales effective advertisements than traditional measures such as recall, likability and purchase intention



First Movies

• Vice President

  • Apr 2006 - Sep 2007

  London, United Kingdom Undertook film research in London servicing Europe, Asia, Australia and Russia. Primarily catered to leading Hollywood studios, chief amongst them Sony, Disney and Paramount. Responsible for the full research process; story development, brand positioning, TV spot and trailer testing, to screenings, exit polls and into Home Entertainment



Synovate

• Market Research
• 700 & Above Employee

• Director

  • Jan 2003 - Mar 2006

  As a Director within the Ad Unit I was responsible for winning business, designing research solutions, managing projects and delivering findings on Brand and Advertising focused studies.



Carat

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Project Director

  • 2001 - 2003

  Working within Carat’s Insight division I conducted ad and brand tracking and a range of customised projects. This was primarily to assist media planners to understand what drives their target audience to enable subsequent formulation of the media strategy



Research International

• Market Research
• 300 - 400 Employee

• Research Associate

  • 1998 - 2001

  Initially working from the Auckland office and then Sydney, this was my graduate position in market research. Trained in both qualitative and quantitative techniques, including brand equity, NPD, volumetric estimation, pricing, segmentation, U&As, tracking and pre-testing.