Hayden Wellbeloved

Audience Editor at NBC Sports Bay Area & California
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Contact Information
us****@****om
(386) 825-5501
Location
San Francisco Bay Area
Languages
  • Spanish Limited working proficiency

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Bio

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Credentials

  • Social Selling with LinkedIn
    LinkedIn
    Dec, 2022
    - Nov, 2024

Experience

    • United States
    • Media Production
    • 100 - 200 Employee
    • Audience Editor
      • Nov 2022 - Present

      • Integrate social media strategy across all digital platforms of NBC Sports Bay Area California• Manage and curate content for Instagram, Tik Tok, Facebook, and eight Twitter accounts• Accumulated 4.6% growth to 458K followers on IG; 41.8% on Tik Tok, 41.8% on @NBCSKings, 8.6% on @NBCS49ers• Monitor breaking news, trending topics to ideate content for social, digital, podcasts, and pre- and post- game shows• Created social dashboard, spanning over four platforms, to identify areas of improvement and share quantitative data with other departments Show less

    • Brand Marketing Intern
      • Aug 2022 - Dec 2022

      • Launch and analyze paid creative social media posts across 5 teams and 3 social media platforms• Systemize live clippings for partners, promotions, socials and internal use for over 10 team members• Enter and track a large span of statistics across social platforms for analyzation and organizational purposes• Create marketing campaign summaries to recap promotions and identify ways to refine user experience across our platforms

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Sponsorship & Analytics Intern
      • Jun 2022 - Sep 2022

      • Curated over 5 demo platforms, each featuring 10+ digital campaigns to pitch to potential new clients • Assist with day-to-day management of over 30 professional teams including those from the MLB, NBA, NFL, NCAA, MiLB, ECHL, USL, MLSNext Pro & more • Compiled a 7+ year user analysis from 4 different teams and calculated the dollar value that each fan provided through progressive data questions, sponsor, and ticketing leads • Created a normalized composite ranking, comprised of 6 metrics, to determine which industry's digital campaigns consistently perform the strongest Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Assistant
      • Oct 2021 - May 2022

      • Manage and execute on-site sponsorship activations promoting clients such as FTX, Nylabone, and Bank of the West for UC Berkeley events and programs including creating proof of performance presentations • Prepare market research analysis on Bay Area sports franchises and their corporate sponsors to seek out potential new clients • Coordinate and market with Cal Athletics and clients to manage Cal Pup Club of 3,000+ members • Maintain and design San Francisco First Tee website with up-to-date content • Drafted slide deck to pitch to sponsors for San Francisco LPGA event Show less

    • United States
    • Higher Education
    • 400 - 500 Employee
    • Athletics Operations Assistant
      • Apr 2021 - Sep 2021

      • Facilitated pre-and post-game operational duties for athletic games and softball tournament including moving heavy equipment • Assessed team inventories including jerseys, team apparel, and equipment • Verified daily revenue slips, and integrated new and returning memberships into online system • Analyzed & systematized player tracking data for soccer team through PlayerTek • Facilitated pre-and post-game operational duties for athletic games and softball tournament including moving heavy equipment • Assessed team inventories including jerseys, team apparel, and equipment • Verified daily revenue slips, and integrated new and returning memberships into online system • Analyzed & systematized player tracking data for soccer team through PlayerTek

    • Newspaper Publishing
    • 1 - 100 Employee
    • Sports Reporter
      • Jan 2019 - Jan 2021

      • Created heavily researched weekly articles covering various collegiate and professional sports featuring player, coach, and staff interviews • Developed novel content and podcasts to publish in absence of major sports during Covid-19 pandemic • Initiated a stronger online platform by introducing and employing external sources to online prints • Created heavily researched weekly articles covering various collegiate and professional sports featuring player, coach, and staff interviews • Developed novel content and podcasts to publish in absence of major sports during Covid-19 pandemic • Initiated a stronger online platform by introducing and employing external sources to online prints

    • Restaurant Associate
      • Jun 2018 - Sep 2019

      • Execute various restaurant and catering activities including money management • Balance busy pace of incoming customer orders and kitchen output while maintaining friendly service • Manage strict delivery guidelines for high-volume 300+ person catering orders • Execute various restaurant and catering activities including money management • Balance busy pace of incoming customer orders and kitchen output while maintaining friendly service • Manage strict delivery guidelines for high-volume 300+ person catering orders

Education

  • University of San Francisco
    Master of Arts - MA, Sport and Fitness Administration/Management
    2022 - 2023
  • University of California San Diego
    Bachelor's degree, Economics
    2017 - 2021
  • Marin Catholic High School
    High School Diploma
    2013 - 2017

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