Hayden Wellbeloved
Audience Editor at NBC Sports Bay Area & California- Claim this Profile
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Spanish Limited working proficiency
Topline Score
Bio
Credentials
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Social Selling with LinkedIn
LinkedInDec, 2022- Nov, 2024
Experience
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NBC Sports Bay Area & California
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United States
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Media Production
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100 - 200 Employee
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Audience Editor
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Nov 2022 - Present
• Integrate social media strategy across all digital platforms of NBC Sports Bay Area California• Manage and curate content for Instagram, Tik Tok, Facebook, and eight Twitter accounts• Accumulated 4.6% growth to 458K followers on IG; 41.8% on Tik Tok, 41.8% on @NBCSKings, 8.6% on @NBCS49ers• Monitor breaking news, trending topics to ideate content for social, digital, podcasts, and pre- and post- game shows• Created social dashboard, spanning over four platforms, to identify areas of improvement and share quantitative data with other departments Show less
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Brand Marketing Intern
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Aug 2022 - Dec 2022
• Launch and analyze paid creative social media posts across 5 teams and 3 social media platforms• Systemize live clippings for partners, promotions, socials and internal use for over 10 team members• Enter and track a large span of statistics across social platforms for analyzation and organizational purposes• Create marketing campaign summaries to recap promotions and identify ways to refine user experience across our platforms
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FanCompass
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United States
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Spectator Sports
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1 - 100 Employee
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Sponsorship & Analytics Intern
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Jun 2022 - Sep 2022
• Curated over 5 demo platforms, each featuring 10+ digital campaigns to pitch to potential new clients • Assist with day-to-day management of over 30 professional teams including those from the MLB, NBA, NFL, NCAA, MiLB, ECHL, USL, MLSNext Pro & more • Compiled a 7+ year user analysis from 4 different teams and calculated the dollar value that each fan provided through progressive data questions, sponsor, and ticketing leads • Created a normalized composite ranking, comprised of 6 metrics, to determine which industry's digital campaigns consistently perform the strongest Show less
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Echo Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Assistant
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Oct 2021 - May 2022
• Manage and execute on-site sponsorship activations promoting clients such as FTX, Nylabone, and Bank of the West for UC Berkeley events and programs including creating proof of performance presentations • Prepare market research analysis on Bay Area sports franchises and their corporate sponsors to seek out potential new clients • Coordinate and market with Cal Athletics and clients to manage Cal Pup Club of 3,000+ members • Maintain and design San Francisco First Tee website with up-to-date content • Drafted slide deck to pitch to sponsors for San Francisco LPGA event Show less
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Dominican University of California
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United States
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Higher Education
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400 - 500 Employee
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Athletics Operations Assistant
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Apr 2021 - Sep 2021
• Facilitated pre-and post-game operational duties for athletic games and softball tournament including moving heavy equipment • Assessed team inventories including jerseys, team apparel, and equipment • Verified daily revenue slips, and integrated new and returning memberships into online system • Analyzed & systematized player tracking data for soccer team through PlayerTek • Facilitated pre-and post-game operational duties for athletic games and softball tournament including moving heavy equipment • Assessed team inventories including jerseys, team apparel, and equipment • Verified daily revenue slips, and integrated new and returning memberships into online system • Analyzed & systematized player tracking data for soccer team through PlayerTek
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UCSD Guardian Newspaper
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Newspaper Publishing
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1 - 100 Employee
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Sports Reporter
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Jan 2019 - Jan 2021
• Created heavily researched weekly articles covering various collegiate and professional sports featuring player, coach, and staff interviews • Developed novel content and podcasts to publish in absence of major sports during Covid-19 pandemic • Initiated a stronger online platform by introducing and employing external sources to online prints • Created heavily researched weekly articles covering various collegiate and professional sports featuring player, coach, and staff interviews • Developed novel content and podcasts to publish in absence of major sports during Covid-19 pandemic • Initiated a stronger online platform by introducing and employing external sources to online prints
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Restaurant Associate
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Jun 2018 - Sep 2019
• Execute various restaurant and catering activities including money management • Balance busy pace of incoming customer orders and kitchen output while maintaining friendly service • Manage strict delivery guidelines for high-volume 300+ person catering orders • Execute various restaurant and catering activities including money management • Balance busy pace of incoming customer orders and kitchen output while maintaining friendly service • Manage strict delivery guidelines for high-volume 300+ person catering orders
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Education
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University of San Francisco
Master of Arts - MA, Sport and Fitness Administration/Management -
University of California San Diego
Bachelor's degree, Economics -
Marin Catholic High School
High School Diploma