Experience

Worldwide Cancer Research

• United Kingdom
• Non-profit Organization Management
• 1 - 100 Employee

• Brand Awareness Executive

  • Feb 2020 - Present

  Working within the brand and content team to raise awareness of the charity in UK and international markets.Having re-branded and essentially re-launched the charity in late 2019, my role is to generate awareness, content and communication opportunities and ultimately help the charity achieve its goal of funding innovative cancer research all around the world. The re-brand involved a complete website redesign and build and complete refresh of all communication channels.My duties include:- Daily organic social media planning and management- Social media strategy- Website content creation and management- Online community management- Brand graphics and design- Assisting the fundraising team with design for digital and print- Assisting with email marketing - Agency communication and coordination - Assisting with paid social media campaigns- Working alongside different teams for large campaigns - Supporter engagement- Content creation with supporter/patient stories - Working with influencers

• Digital Executive

  • May 2019 - Feb 2020



Empty Kitchens Full Hearts SCIO

• United Kingdom
• Food Production
• 1 - 100 Employee

• Marketing and Communications Coordinator - Volunteer

  • May 2020 - Aug 2020

  While on furlough from my role at Worldwide Cancer Research, I volunteered my time with Empty Kitchens, Full Hearts, a community project set up as a direct response to the pandemic to redistribute food to people who need it and save it going to waste.I originally signed up to work with the operations team, packaging food to be sent out to citizens across Edinburgh, but quickly realised I could help raise awareness of the organisation through marketing and communication activities.During my time volunteering, I established a set of brand guidelines and implemented across all digital platforms and assisted heavily with the creation and direction of the website. While working with Empty Kitchens, Full Hearts, I secured a number of press opportunities, including a TV spot on BBC's The Nine and several published (digital and print) press releases and comments including in The Herald, Edinburgh Evening News and Edinburgh Live.



Edinburgh Dog and Cat Home

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Digital Marketing Assistant

  • Apr 2018 - May 2019

  Working on all aspects of social media and web marketing campaigns. Day-to-day management of the social media channels (paid and organic) to collaborate with the Fundraising and Operational teams to build a calendar of content to both raise vital funds, and support the organisational goal of rehoming Edinburgh's lost and abandoned pets. My role here included playing a part in a web re-design and migration. During my time at EDCH we made several high profile press appearances, including a campaign to find 'Britain's Unluckiest Dog' - who had been at the Home for 5 years, which was successful, and the campaign was picked up nationally and internationally and shared on social media platforms such as Pretty 52.



The Sir Arthur Conan Doyle Centre

• United Kingdom
• Events Services
• 1 - 100 Employee

• Marketing and Events Coordinator

  • Jul 2017 - Apr 2018

  My role focused on assisting the Centre Manager on day-to-day running of the centre, handling the majority of the marketing activity - social media, print, digital marketing, web content, copy, and any press opportunities. My role had a lot of involvement in the organisation and overseeing of a variety of events at the centre, from open days to mediumship demonstrations, educational talks and Fringe shows. I managed many events end-to-end including client liaison, marketing of events, facilitating events, all ticket sales, budgeting and event wash-ups and reporting.



Adore Scotland/The Edinburgh Address

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• Marketing Executive

  • Apr 2015 - Jul 2017

  Handling some of Edinburgh and Scotland's most luxurious holiday rentals, I worked both B2B and B2C, to source both clients to rent properties on behalf of, and customers to book stays. A very small organisation of 4 people, I was the sole marketer and responsible for 100% of the marketing and communications activity for the organisation.From social media to website, print, advertising and PR, I was involved in strengthening the brand's online and offline presence. I also assisted with a volume of the sales and operational aspects of the business.