Senior Strategist

• May 2022 - Present

Writer & Editor

• Jan 2014 - Present

I've interviewed internationally awarded writers, artists and fashion designers including Lily Cole, Alexandria Coe, Clio Peppiatt and Margrethe Odgaard. My articles and photographs have been shared by Eco-Age Magazine, Oh Comely magazine, Into The Fold magazine, and AntiBad. My signature pressed flower tattoos are popular on Pinterest & Tumblr and my blog has over 80k views. From my platform I launched a capsule clothing collection in 2016, with 50% profits to Calais Refugee Solidarity in Bristol. Show less

Ambassador

• Nov 2021 - Jul 2022

Accelerating the circular fashion economy while raising important funds for charities. Accelerating the circular fashion economy while raising important funds for charities.

Planner

• Jun 2019 - May 2022

Specialising in brand planning but working across social, retail, CX and digital on many integrated accounts. - LinkedIn- Canon- McLaren Automotive- easyJet- Walkers - Domino's - Royal Dutch Shell and Shell Helix - Amnesty International, Marketing New Thinking award for ‘The Undeniable Wonder of Family Life’. A living installation that helped to change the law that prevented refugee children from living with their families in the UK.

Junior Planner

• Nov 2017 - May 2019

Front of House Manager

• Nov 2016 - Oct 2017

Volunteer

• May 2020 - Jun 2020

The Passage is the UK's biggest homeless resource centre. I volunteered with advertising and social media marketing strategy. Including: - Communications for the charity's 40th-anniversary garden party held virtually and hosted by BBC Gardener’s World's, Adam Frost, raising over £10K. - Campaign strategy and content ideas for an emergency COVID-19 fundraising campaign #donateyourdinner - General social media channel strategy The Passage is the UK's biggest homeless resource centre. I volunteered with advertising and social media marketing strategy. Including: - Communications for the charity's 40th-anniversary garden party held virtually and hosted by BBC Gardener’s World's, Adam Frost, raising over £10K. - Campaign strategy and content ideas for an emergency COVID-19 fundraising campaign #donateyourdinner - General social media channel strategy

Freelance Planner

• Jan 2017 - Mar 2017

Led a fashion trend forecast for 2018, alongside a review of the competitor landscape for a European retail pitch. Led a fashion trend forecast for 2018, alongside a review of the competitor landscape for a European retail pitch.

Features Editor

• Jul 2015 - Sep 2016

Helicon Magazine is an online and printed creative arts magazine run by students at Bristol University. As features editor, I commissioned and wrote articles, proofread, sourced images, managed the Wordpress website and helped to put together the printed magazine. I also helped with organising events and getting local sponsors. I initiated a weekly column [2MINUTE tease] to uncover the wealth of interesting student research going on at Bristol University. The articles challenged writers to use only 200 words to introduce their dissertation topic, for readers to learn something new in two minutes. I thrived off the creativity is essential for a tight student budget. In 2015-2016 A6 pocket zines were printed alongside a week-long festival to launch our final themed zine of the year. Show less

Strategy Intern

• Nov 2015 - Jul 2016

After successfully applying for work experience at BBH, I returned numerous times to shadow strategists. I assisted on projects across: - Lynx/ AXE - Uber - London Fashion Week - Tesco - St John's Ambulance - Dulux - SKIP laundry - Luxury perfume pitch After successfully applying for work experience at BBH, I returned numerous times to shadow strategists. I assisted on projects across: - Lynx/ AXE - Uber - London Fashion Week - Tesco - St John's Ambulance - Dulux - SKIP laundry - Luxury perfume pitch

Style Editor

• Jul 2015 - Dec 2015

Epigram is the University of Bristol's independent student newspaper. A printed newspaper is produced fortnightly and the online website is updated daily. [www.epigram.org.uk] I was responsible for leading editorial and writers meetings, commissioning articles for online and print, organising photo shoots, proof reading and laying up articles. The section featured regular interviews with designers such as Hannah Weiland [Shrimps], Clio Peppiatt and Hayley Menzies. I started a regular street style feature and a film photo shoot. The street style dramatically boosted the reach and popularity of the section amongst students. I learnt to use Indesign, Wordpress and Photoshop and I also manage the section’s Facebook and Instagram pages. Show less

Intern

• Jun 2015 - Jul 2015

I learnt the critical importance of client relationships and impeccable communication skills in the workplace. Over my two week internship I observed how article ideas, photo-shoots and launch evenings are created and pitched to the press. I also meticulously collated and formatted press-cuttings and forwarded them to clients. It was a pleasure to work with clients such as Florence Knight, Polpo, Bao, Gail's Bakery and Bel-Air. I learnt the critical importance of client relationships and impeccable communication skills in the workplace. Over my two week internship I observed how article ideas, photo-shoots and launch evenings are created and pitched to the press. I also meticulously collated and formatted press-cuttings and forwarded them to clients. It was a pleasure to work with clients such as Florence Knight, Polpo, Bao, Gail's Bakery and Bel-Air.

Deputy Style Editor

• May 2014 - Jun 2015

- Achieved a 600% increase in page views from last year and 4000 monthly unique users. Responsibilities: - Commissioning articles - Laying up the style section of the newspaper on InDesign - Proof reading & writing articles - Two fortnightly meetings with writers and the editorial team - Regular updates on the epigram style Instagram account (@epigramstyle) and facebook - Collaborations with Bristol student related fashion events Ie) Bristol Fashion Week, Fuze (the Uk's largest student run charity fashion, dance and music event), student lock-ins, shop preview evenings and Bristol Alumni in the fashion industry. Skills: - InDesign - Photoshop - Social media marketing - Leadership - Organisation - Teamwork - Creativity - Meticulous proof reading Show less

Gallery/ Sales Assistant

• Jun 2014 - Aug 2014

Big Blue Sky is an independent arts shop and gallery. It exhibits work from artists in North Norfolk and sells a whole range of art including sculptures, paintings, jewellery and textiles. Responsibilities: - Sales and customer service - End of day finances - Maintaining stock levels and taking orders and deliveries - Opening and closing the shop - Running the small in-house café - General cleaning and tidying Big Blue Sky is an independent arts shop and gallery. It exhibits work from artists in North Norfolk and sells a whole range of art including sculptures, paintings, jewellery and textiles. Responsibilities: - Sales and customer service - End of day finances - Maintaining stock levels and taking orders and deliveries - Opening and closing the shop - Running the small in-house café - General cleaning and tidying

Silver Service Waitress

• Feb 2011 - Aug 2013

I worked as a Waitress and maid for wedding receptions and business conferences at Sutton Bonington Hall, a luxury hotel. Responsibilities: - Front of house - Reception duties - Coordinating flower arrangements and decorations - Laying up fine dining tables - Bar service - Food service - Cleaning and tidying - Making up the hotel bedrooms I worked as a Waitress and maid for wedding receptions and business conferences at Sutton Bonington Hall, a luxury hotel. Responsibilities: - Front of house - Reception duties - Coordinating flower arrangements and decorations - Laying up fine dining tables - Bar service - Food service - Cleaning and tidying - Making up the hotel bedrooms

Sales Assistant

• Jun 2012 - Aug 2012

- End of day finance - Friendly customer service - Maintaining stock levels - General tidying and cleaning - Arranging window displays - Opening and closing the shop - End of day finance - Friendly customer service - Maintaining stock levels - General tidying and cleaning - Arranging window displays - Opening and closing the shop

Assistant Sailing Instructor

• Jul 2011 - Aug 2011

I worked at a coastal sailing school, running theory lessons and teaching practical I worked at a coastal sailing school, running theory lessons and teaching practical