Hataichanok Leerahathon
Country Manager at Directed Technologies- Claim this Profile
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Bio
Experience
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Directed Technologies
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Australia
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Automotive
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1 - 100 Employee
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Country Manager
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Mar 2022 - Present
Manage all business activities in Thailand in particular new business development. Manage all business activities in Thailand in particular new business development.
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HERE Technologies
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Netherlands
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IT Services and IT Consulting
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700 & Above Employee
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Business Development Manager, Southeast Asia
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Jan 2010 - Nov 2020
Developed business strategy, market intelligence and commercial proposal to generate revenue growth in Southeast Asia region and India. In addition with manage partner eco-system and establish a trusted advisor relationship with KDMs. Industry focus: every industry which requires location platform in particular automotive, transports & logistics, delivery platform, smart cities Developed business strategy, market intelligence and commercial proposal to generate revenue growth in Southeast Asia region and India. In addition with manage partner eco-system and establish a trusted advisor relationship with KDMs. Industry focus: every industry which requires location platform in particular automotive, transports & logistics, delivery platform, smart cities
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Sony Ericsson Thailand
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Thailand
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Retail Marketing Manager
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May 2008 - Dec 2009
Handled marketing budgets, managed retail teams, inventory management, secured share of shelf to generate increased revenue and developed greater affinity of the brand. Handled marketing budgets, managed retail teams, inventory management, secured share of shelf to generate increased revenue and developed greater affinity of the brand.
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Samsung Electronics, Thailand
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Thailand
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Marketing Communication Manager, Mobile Handset
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Oct 2005 - Apr 2008
A key pioneer team member who established Samsung Mobile brand recognition in Thailand. Developed and executed promotional marketing campaign and communication strategy to achieve company sales target and increased market share from 5% to 35% within short period. A key pioneer team member who established Samsung Mobile brand recognition in Thailand. Developed and executed promotional marketing campaign and communication strategy to achieve company sales target and increased market share from 5% to 35% within short period.
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Marketing Communication Manager
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Jan 2006 - Dec 2006
Developed advertising and marketing activities inclusive of media planning, PR, and marketing campaign to promote auto finance consumer product. Developed advertising and marketing activities inclusive of media planning, PR, and marketing campaign to promote auto finance consumer product.
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Education
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Assumption University
Master's degree, Business Administration and Management, General