Hassan Shahid

Category Manager (Hush Puppies, CAT, One Degree) at Firhaj
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Location
United Arab Emirates, AE

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Credentials

  • Fragrance Materials & The Art of Fragrance Formulation
    MOELLHAUSEN
    Jun, 2022
    - Sep, 2024

Experience

    • Pakistan
    • Retail Apparel and Fashion
    • 100 - 200 Employee
    • Category Manager (Hush Puppies, CAT, One Degree)
      • Feb 2022 - Present

      - Actively spearhead strategies to establish four brands as lifestyle fashion brands, leveraging their dominant position as industry leaders in Pakistan's footwear industry. - Budgeted highest ever revenue in Firhaj’s history by developing and implementing a comprehensive supply chain network. - Successfully launched multiple fragrance brands, partnering with world-renowned fragrance manufacturers such as IFF, MANE, and Moellhausen. - Actively spearhead strategies to establish four brands as lifestyle fashion brands, leveraging their dominant position as industry leaders in Pakistan's footwear industry. - Budgeted highest ever revenue in Firhaj’s history by developing and implementing a comprehensive supply chain network. - Successfully launched multiple fragrance brands, partnering with world-renowned fragrance manufacturers such as IFF, MANE, and Moellhausen.

    • Pakistan
    • Retail
    • 300 - 400 Employee
    • Category Lead
      • Apr 2021 - Jan 2022

      - Increased profits by identifying market gaps and designing new articles for NDURE's accessories range using sustainable and recycled materials.- Developed purpose-built models to monitor and control KPIs, enabling effective allocation strategies and minimizing dead inventory.- Increased the profitability margins of a 350+ retail network brand by managing the entire supply chain. Executing a contingency plan during 2020 pandemic.

    • Management Trainee Officer (MTO)
      • Sep 2019 - Apr 2021

      - Achieved full supplier production capacities by developing a live KPI tracking model for the sourcing team.- Optimized soloto.com on Shopify with back-end SEO.- Constructed an innovative marketing plan for NDURE's brand relaunch, identifying potential KPIs, and analyzing its perception in Pakistan's footwear industry.

    • E-commerce Intern
      • Aug 2018 - Sep 2018

Education

  • Lahore School of Economics
    Marketing and Finance, Marketing and Finance
    2015 - 2019

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