Experience

DMS (Digital Media Services | CG brand)

• United Arab Emirates
• Technology, Information and Internet
• 1 - 100 Employee

• Advertising Operations Manager

  • Mar 2015 - Present

  United Arab Emirates



'Freelance'

• Digital Media Specialist

  • Nov 2014 - Mar 2015

  Dubai Support the identification, evaluation, execution and development of new media opportunity. Buying effective paid campaigns for direct client (online, mobile, social and video). Collect and analyse data for clients and identify trends and proactively communicate insights ensuring positive ROI.



Ikoo

• Head of Advertising Operations

  • Feb 2013 - Nov 2014

  Dubai, UAE • Managing a team of 2 campaign managers and 4 outsourced traffickers. • Integrating Programmatic platforms ( OPENX, PUBMATIC, GOOGLE ADX and RUBICON) with our primary ad server Zedo • Creating and Managing Deals on different programmatic platforms with agencies. • Optimizing inventory and revenue on ad exchanges. • Ensure accurate reporting is done across all departments. • Creating, managing and analyzing performance data and other information. • Managing the VIDEO network… Show more • Managing a team of 2 campaign managers and 4 outsourced traffickers. • Integrating Programmatic platforms ( OPENX, PUBMATIC, GOOGLE ADX and RUBICON) with our primary ad server Zedo • Creating and Managing Deals on different programmatic platforms with agencies. • Optimizing inventory and revenue on ad exchanges. • Ensure accurate reporting is done across all departments. • Creating, managing and analyzing performance data and other information. • Managing the VIDEO network and solving any technical issue. • Training and developing resources for Display, Affiliate, Video and Mobile Marketing Campaign Management. • Working closely with Finance, Sales and Account Management teams to ensure campaign success as well as companies profitability. • Ensuring publishers achieve stable sell-through and making sure that there is maximum utilization of their websites traffic. • Testing and helping in development of new products.

• Advertising Operation Team Leader

  • Feb 2011 - Feb 2013

  Dubai • Creating process to make sure campaigns are launched accurately. • Migrating campaigns and websites from Double click to Zedo. • Making sure the tagging of each website is done correctly. • Creating processes for the outsourced team so they can work efficiently and effectively. • Creating modules with the help of Advertising Operations Manager for team performance. • Optimization of all ad campaigns. • Testing all special execution before they are launched. • Making sure… Show more • Creating process to make sure campaigns are launched accurately. • Migrating campaigns and websites from Double click to Zedo. • Making sure the tagging of each website is done correctly. • Creating processes for the outsourced team so they can work efficiently and effectively. • Creating modules with the help of Advertising Operations Manager for team performance. • Optimization of all ad campaigns. • Testing all special execution before they are launched. • Making sure campaigns are delivered according to client expectation.

• Online Ad Trafficker

  • Nov 2008 - Feb 2011

  Dubai • Making sure each campaign is trafficked correctly in to the ad server • Accurate reports are provided to the client, during and at the end of each campaign. • Each ad is tested before it is launched. • Checking the compatibility of each ad with the ad server. • Creating screen shots for the client for each and every placements of the ad went live on. • Optimizing the ad campaigns so that they get the best results in terms of CTR. • Reporting any technical issues to the… Show more • Making sure each campaign is trafficked correctly in to the ad server • Accurate reports are provided to the client, during and at the end of each campaign. • Each ad is tested before it is launched. • Checking the compatibility of each ad with the ad server. • Creating screen shots for the client for each and every placements of the ad went live on. • Optimizing the ad campaigns so that they get the best results in terms of CTR. • Reporting any technical issues to the publisher and help them resolving it.