Experience

TVGM

• Pakistan
• Advertising Services
• 1 - 100 Employee

• Agency Producer/ Group Account Manager

  • Jan 2021 - Present

  - HOD Corporate Division (North) - Team of 17 consisting of CS, Creatives, DoPs, Video Editors/Animators, Graphic Designers & Line Production- Shortlisting & hiring of respective team resources- 360 Stakeholder Management - Coordinating with HR, Finance & Ops (Internal) + External Partners & Vendors (Photographers, Editors Directors, DoPs, Gaffers, Line Production, Stylists & Wardrobe teams, MUAs, Designers, Music/ Sound Studios etc. + all the Business Accounts/ Clients- Responsible to meet a monthly KPI of generating at least Rs. 5million or above in terms of Revenue- Business Development/ Preparing Sales Pitches/ Acquiring new clients- Executive Producer & Director/AD for TVCs/ DVCs, Fashion films & Corporate videos- Dissecting creative briefs & developing marketing campaigns for different brands- Oversee Pre/Post Production & Shoots- Preparing cost estimates for clients while managing budget & expense sheets- Ensuring end to end Project Execution while maintaining recoveries/ Account Receivables Show less

• Senior Account Manager

  • May 2018 - Jan 2021

• Project Manager - Client Services

  • Jul 2018 - Mar 2019



PTCL

• Investment Management

• Assistant Brand Manager

  • Aug 2017 - Jul 2018

  Developing creative briefs according to the requirements of product owners and providing creative input to the advertising agencies for timely execution. Execution of various TTL activities for new product launches and sales promotions. Collaboration with internal and external stakeholders such as Product, Marketing Operation and Sales & Distribution teams along with advertising/digital agencies/vendors for assigned tasks. Ensuring PTCL brand presence and visibility through various marketing campaigns. Show less



Telenor

• Norway
• Telecommunications
• 700 & Above Employee

• MTO Officer (Digital Products) - Commercial

  • Mar 2017 - Aug 2017

  Assisted Senior Management in research, planning & deployment (Pre-Launch Phase) of the WOWBOX App, ensuring maximum resource optimisation. Conducted Focus Groups for better customer profiling and to develop marketing strategy & brand guidelines. Worked with the Creative team on Logo design & UI. Assisted Senior Management in research, planning & deployment (Pre-Launch Phase) of the WOWBOX App, ensuring maximum resource optimisation. Conducted Focus Groups for better customer profiling and to develop marketing strategy & brand guidelines. Worked with the Creative team on Logo design & UI.

• HR Intern (L&OD)

  • Jun 2016 - Jul 2016

UNDP
• United States
• International Affairs
• 700 & Above Employee
• Research Intern

  • Mar 2016 - Mar 2016

Bestway Cement Limited
• Construction
• 700 & Above Employee
• Marketing Intern

  • Jun 2015 - Jul 2015