Experience

The Hijab Company

• Pakistan
• Retail
• 1 - 100 Employee

• Digital Marketing Manager

  • Mar 2022 - Present

  - Planned, managed, and optimized all digital marketing efforts, including Social Media Marketing, Website, Email, SMS, SEO/SEM, and influencer marketing resulting in a 55% increase in revenue growth. - Improved site traffic and conversion rate drastically by more than 120% by creating email marketing automation flow for multiple audience segments. - Analyzed past marketing expenses and implemented learnings on current campaign spending, resulting in a 35% reduction in spending and an increase of more than 55% in ROI. - Positioned and maintained a consistent multi-channel social media presence with the social media team for KPI-driven efforts and relevant content creation with video and photography-based digital asset creation from idea to final asset. - Rebranded and uplifted brand presence for improved communications at all customer touch points, through strategy, content, and communication optimizations. - Planned and executed 3 successful product launch campaigns while managing external and internal stakeholders (Photographers/Videographers/P.R Agency and Content Creators) - Introduced and managed brand-to-brand partnerships for greater brand visibility and increased sale touchpoints. Show less



CR8 Content Studio

• Co-Founder and Creative Head

  • Mar 2018 - Oct 2022

  Started the company with two partners to pursue a passion project for video content creation with a single investment of 1 million PKR and generated a revenue of 10 million within 12 months. Won and executed content creation projects for the nationwide Coca-Cola festival "Cokefest" spanning an entire year 18-19, creating more than 200+ digital content pieces 'live' while managing a team of 20+ videographers, photographers, and editors across major cities of Pakistan. From planning to edits, executed content creation projects for the industry's top-of-the-line clients like KFC, Coca-Cola, PepsiCo, Dalda, National Foods, UNICEF & more. Show less



Digitz Digitas

• Pakistan
• Advertising Services
• 100 - 200 Employee

• Group Account Manager

  • Jul 2020 - Mar 2022

  Reporting directly to the managing partners and leading the agency portfolio of clients with a team of direct account managers; responsible for maintaining overall client-agency relationships by ensuring streamlined services to all clients while working on new business development and deepen existing portfolio up- sell. Managed Maybelline (L'Oreal) #FitMeAsIAm awareness campaign on TikTok with a hashtag challenge using 100 Top local influencers and generating a whopping 10 Billion+ views on the platform within the first month, generating a revenue of 2.5 Million PKR for the agency from a single campaign and won Two Dragons of Asia awards for best P.R campaign of Pakistan. Planned and launched National Ketchup Factory with 132 Personalised video ads with YouTube Directors Mix as the first-of-its-kind e-learning content series for kids, garnering 6 Million+ views. Got featured in Google Pakistan's Year in Search 2021 and WARC. Managed campaign plans and IMCs for all portfolio clients to ensure top-notch services are rendered through all departments. Devising optimal service plans to clientele including the planning of retainers, resource allotment, service areas, and commissions for annual contracts. Portfolio: National Foods, L'Oreal Pakistan, GSK, Colgate Palmolive, BAT (projects), Indus Motor Company (IMC) & multiple project-driven clients. Show less

• Senior Account Manager

  • May 2016 - Feb 2018

  Served as point-of-contact between the agency and the client; effectively translating the client's requirements and communicating them to internal departments. Develop a thorough understanding of evolving media landscape and analyse digital interactions for actionable insights. Work on New Business Development and deepen existing portfolio through up-sell. Managed the development of annual marketing plans and strategies with internal teams for retained and probable clients. Led all brand digital communications and campaigns for Tetra-Pak Global (B2B), Zong (Telecom), and Dalda Foods (FMCG) with shared creative, strategy, social, and media teams. Relaunched Zong Telecom's rebranding digital and managed the development project its new website generating agency revenue of 1.2 Million+ Introduced digital production department as an additional in-house service for clients and a new agency business stream Portfolio: TetraPak (multiple regions), Dalda Foods, Zong Telecom, Akzonobel. Show less



Manhattan International

• Pakistan
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Nov 2015 - Apr 2016

  - Client servicing to multiple agency clients (Unilever, Reckitt etc.) - Overseeing and maintaining complete digital properties of clients ranging from social media accounts on multiple platforms along with developments and maintenance of their websites. - Working with multiple other departments to develop holistic social media marketing campaigns and take them from ideation to execution. - Interacting with customers and other stakeholders via the client's social media accounts - Devising and analyzing the company’s digital marketing plan and social media strategy to identify weaknesses and optimizing plans for improvements - Researching local and global social media trends and informing clients of changes that are relevant to the overall marketing activities to set a better direction. Show less



Symmetry Group

• Pakistan
• Technology, Information and Internet
• 100 - 200 Employee

• • Jul 2014 - Nov 2015

  - Overseeing & managing entire agency portfolio of clients with internal team of creatives, web developers & social media managers..- Supervising internal teams in their day to day tasks while training new and current resources.- Representing, Identifying and developing pitches with internal teams for potential clients to increase overall agency portfolio.- Devising Media & Social Strategies for the agency clients such as Unilever Pakistan (Food Category), Q-Mobile, LG UAE, Warid Telecom, Reckitt Benckiser, Silkbank, Colgate Palmolive, Red-Bull etc.- Through self study identifying market opportunities to drive innovation and automations to drive efficiency in all agency processes. Show less

• • Dec 2013 - Jun 2014

  - Client servicing to multiple agency clients (Warid, Glow, Engro Foods & Reckitt Benkiser)- Overseeing and maintaining complete digital properties of clients ranging from social media accounts on multiple platforms along with developments and maintenance of their websites.- Working with multiple other departments to develop holistic social media marketing campaigns and take them from ideation to execution.- Interacting with customers and other stakeholders via the client's social media accounts- Devising and analysing the company’s digital marketing plan and social media strategy to identify strategic weaknesses and optimising plans for improvements- Researching local and global social media trends and informing clients of changes that are relevant to the overall marketing activities to set a better direction. Implementing, Analyzing and Reporting Google Ad Campaigns along with social media reporting for clients. Show less



TNBT

• Advertising Services
• 1 - 100 Employee

• Social Media Associate

  • Jan 2013 - May 2013

  - Managing entire social media presence of agency clientele along with website maintenance - Analyse and develop weekly social and website reports for clients - Participate in agency pitches to develop social media campaigns - Work with creative and development teams to execute planned campaigns - Work alongside strategy team to develop annual digital direction for clientele. Clients: Nokia Pakistan, Red Mango, Advance Telecom & Ninewest. - Managing entire social media presence of agency clientele along with website maintenance - Analyse and develop weekly social and website reports for clients - Participate in agency pitches to develop social media campaigns - Work with creative and development teams to execute planned campaigns - Work alongside strategy team to develop annual digital direction for clientele. Clients: Nokia Pakistan, Red Mango, Advance Telecom & Ninewest.



All-Fect Distributors

• Australia
• Food and Beverage Manufacturing

• Graphic Designer

  • Nov 2012 - Dec 2012

  Developing Product sheets for sales team Creating weekly newsletters or product promotions. Managing entire artworks for sales team and advertising. Developing Product sheets for sales team Creating weekly newsletters or product promotions. Managing entire artworks for sales team and advertising.