Marketing Associate

• Jan 2023 - Present

• Develop and Produce Marketing Copy for MKS’ Website resulting in 5 articles and appealing phrases for Banners, Headlines, and Product Descriptions. • Creating and managing 8 email marketing campaigns each month to promote brand awareness and drive sales. • Planning and Implementing effective communication strategies on the brand’s Social Media (@mksshoes) including writing for daily content and caption. • Assisting in the brand’s campaign for every 3 months by providing ideation, script, and execution. • Staying up-to-date with social media trends and incorporating them into communication strategies. • Cooperating with numerous vendors and influencers to promote products through offline activations or on social media. • Establishing and maintaining connections with more than 30 Key Opinion Leaders (KOLs) to ensure the success of 2 major campaigns. • Engaging with the marketing team consists of 7 people to create and execute advertising campaigns across various platforms. • Build, envision, organize, and plan offline marketing activation and offline event programs especially to increase the traffic in the brand’s offline stores. • Organizing and carrying out effective offline marketing activations and events to ensure best experiences for consumers. • Creating briefs, presentations, and decks for internal and external use while working with teams to ensure consistency in messaging and branding. Show less

Marketing Intern

• Jan 2022 - Jan 2023

• Assisting in executing marketing campaigns for Smart Village Nusantara Instagram account (@svn_telkomindonesia) to increase its followers to 6380 and maintaining a 180% engagement rate in 6 months. • Pitched, developed, and produced in total of 25+ contents in Smart Village Nusantara Instagram in form of posts, IG Stories, and reels in 4 months. • Collaborate with Smart Village Nusantara Go-To-Market Division and help digitalize 239 villages across 3 quarters. • Establish a Gross Transaction Value program that increases the village SMEs revenue by 5mio rupiah for every 16 weeks. • Create various articles for Smart Village Nusantara's website using copywriting techniques with 100% grammatical accuracy while incorporating several keywords to increase SEO traffic. Show less

Student Researcher Intern DIVHUBINTER

• Aug 2021 - Sep 2021

- Research, analyzed, and translated one English Language news article related to global issues that are collected routinely everyday consist of 1500 word. - Created articles and creative presentations on various issues related to politics, diplomacy, and international relations that are collected on a weekly basis. - Research, analyzed, and translated one English Language news article related to global issues that are collected routinely everyday consist of 1500 word. - Created articles and creative presentations on various issues related to politics, diplomacy, and international relations that are collected on a weekly basis.

Student Internship

• Jul 2021 - Sep 2021

- Organized all the paperwork relating to external parties particularly in the overseas marketing division. - Create, implement, and oversee all social media content of Jawa Barat tourism. - Organized all the paperwork relating to external parties particularly in the overseas marketing division. - Create, implement, and oversee all social media content of Jawa Barat tourism.

Co - Chief of Public Relation

• Sep 2019 - Nov 2020

Unpar Radio Station is a campus radio station whose broadcast covers Greater Bandung and has music programs that run every year.I'm in charged of:- Acted as the face of Unpar Radio Station by promoting the station through music events and collaborations with external parties.- Assist third party collaborations with paid promotions through Adlips, Instagram, Twitter, Line, radio talk shows, and press releases on the radio website.Cooperated with more than 50 external parties through paid promotion in a period of a year and a half.- Organized posting schedules for all personnel of public relations related to paid promotion on all of the radio's social media.- In charge of using Instagram Stories and Instagram Live to broadcast live events. Show less

Co-Chief of Sponsorship Division

• Sep 2019 - Apr 2020

Staff of Public Relation

• Sep 2018 - Aug 2019

Staff of Marketing and Event

• Aug 2019 - Nov 2020

Warta Himahi is an internal organization of the International Relations Study Program Student Association of Parahyangan Catholic University which is engaged in journalism. I'm in charged of: - Handled and managed Warta Himahi social media accounts, including Instagram, Twitter, TikTok, and website. - Created a marketing plan for Warta Himahi's Instagram account for a year and a half and successfully increased Instagram followers to 1500 people. - Assigned to post issue works that are published every day on the Warta Himahi website. - Collaborated with external parties in terms of paid promotion and carried out three events. Show less

Staff of Transportation, Licensing, and Safety Division GINTRE 2019

• Jan 2019 - Sep 2019

Co-Chief Of Provision Division Temu Akrab Hubungan Internasional (TAHI) 2018

• Aug 2018 - Dec 2018

Mentor of SIAP Gabungan - Inisiasi dan Adaptasi UNPAR 2019

• Jul 2019 - Aug 2019

Internship in Marketing and Communication Division

• Jun 2019 - Aug 2019

- Generated marketing content and created captions for the Instagram accounts of The Lodge Maribaya, Fairy Garden, and Mulberry Hills. - Running a live event at Fairy Garden targeting children from 2-10 years of age. - Distributing questionnaires about community preferences in choosing tourist destinations in Bandung to more than 40 people. - Generated marketing content and created captions for the Instagram accounts of The Lodge Maribaya, Fairy Garden, and Mulberry Hills. - Running a live event at Fairy Garden targeting children from 2-10 years of age. - Distributing questionnaires about community preferences in choosing tourist destinations in Bandung to more than 40 people.