Experience

Rheem Middle East and Africa
• Regional Market Manager

  • Feb 2021 - Present


Blazing Dragon Trading Est.

• General Manager – Sales and Marketing

  • Oct 2018 - Feb 2021

  - Researched marketing opportunities and develop marketing and advertising plans to create a competitive advantage in the market industry. - Create a sales plan and pricing strategies organized by region and performed all hiring, training and mentoring of sales force responsible for executing the strategies. - Develop the annual budget plans and generated monthly financial statements and analyzed performance in comparison to growth plan. - Established the logistics network for imports and distribution consisting of sea freight and ground freight routes, warehousing and delivery vehicles. - Outsourced production to a low cost country in East Asia and performed supplier quality audits. - Developed the process for invoicing and collecting payments from customers. Show less



Aljabr Holding - Haier

• National Sales Manager

  • Nov 2012 - Oct 2018

  - Grew annual sales revenue for business segment from 10MM SAR to 80MM SAR. - Established new client connections and led negotiations for establishing new customer contracts. - Defined contractual terms on pricing and volumes for customer contracts. - Developed annual unit and gross-profit plans by creating marketing strategies and by analyzing trends. - Established sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products. - Implemented national sales programs by developing field sales action plans. - Maintained sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors. - Established and adjusted selling prices by monitoring costs, competition, and supply and demand. - Completed national sales operational requirements by scheduling and assigning employees. - Developed national sales staff by recruiting, selecting, orienting, and training employees. - Managed national sales staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results. - Maintained professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies. Show less



LG Electronics

• South Korea
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Assistant Product Manager

  • Jan 2010 - Oct 2012

  - Grew annual sales revenue for business segment from $100MM in 2010 to $210MM in 2012. - Fully monitored KSA business, markets, channels, consumer and regular growth data in order to develop strategies for capturing market share. - Prepared annual Products Road Map. - Monitored market trends. - ATL (TVC, Radio, Outdoor, PR, Newspaper, Magazine, Internet). - BTL (Exhibition: Display rack, Road Show; POP, Catalogue, Training, Survey, Marketing Events, Promotion: Sell In and Out). - Maintained best “LG Shop display”. - Conducted KSA Consumer behavior surveys. - Negotiated FOB Prices on Monthly Basis. - Order management; followed up product shipment and delivery for overseas and local customers. - Handled and monitored marketing budget and supporting activities. - Analyzed market environment to prepare KSA marketing plan and sales forecast. - Conducted competitor benchmarking and reported on competitor activities. Show less



PAN ARAB RESEARCH CENTER (PARC)

• United Arab Emirates
• Market Research
• 1 - 100 Employee

• Mystery Shopper

  • Oct 2008 - Apr 2009

  - Contributed in a study conducted by Byblos Bank to monitor the application of its regulations by the employees of various branches. - Contributed in a study conducted by Byblos Bank to monitor the application of its regulations by the employees of various branches.



Fayssal Merheb

• Accounting and Financial Services

  • Jun 2008 - Sep 2008

  - Supported processing of Accounts Payable, Accounts Receivable and the General Ledger Posting. - Performed monthly reconciliations of various bank accounts and balance sheet accounts. - Completed month-end closing entries and accruals. - Supported processing of Accounts Payable, Accounts Receivable and the General Ledger Posting. - Performed monthly reconciliations of various bank accounts and balance sheet accounts. - Completed month-end closing entries and accruals.