Experience

SurgAccord

• Netherlands
• Information Technology & Services
• 1 - 100 Employee

• Senior Product Designer

  • Oct 2021 - Present

  – Designed accessible interfaces and user journeys streamlining traditionally complicated processes for doctors, nurses, and patients. – Closely working with the CTO, I designed a comprehensive research tool that facilitates collaboration among medical institutions, healthcare facilities and researchers, to advance medical research. – Designed a mobile application that connects patients directly with doctors helping patients better prepare for procedures and doctors track patient recovery. Show less



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Senior Product Designer

  • Aug 2020 - Present

  Recent clients: Mighty Earth, an environmental non-profit. I simplified their petition, donation and sign-up process, making it easier for individuals to take action. Kaya, an Amsterdam-based financial service. I help them modernise their platform allowing customers to better monitor their accounts. Recent clients: Mighty Earth, an environmental non-profit. I simplified their petition, donation and sign-up process, making it easier for individuals to take action. Kaya, an Amsterdam-based financial service. I help them modernise their platform allowing customers to better monitor their accounts.



Unbabel

• United States
• IT Services and IT Consulting
• 300 - 400 Employee

• Lead Product Designer

  • Aug 2019 - Jul 2020

  – Design Strategy: Working with the VP of Product and Human Resources, I established a state-of-the-art practice for Product Design in the organisation, fostering an environment that ensured design excellence and measurable impact.– Design Quality: As lead designer, I ensured consistent delivery of high-quality design work across the organisation, regularly reviewing designers’ work and leading meetings where team members could present their work and receive feedback.– Mentorship: Continuously mentored designers following a plan balancing their goals, strengths, areas for improvement and organisational needs.– Recruitment: Led the growth of the product design team through selective recruitment, hiring 9 highly-qualified candidates. Also, contributed to the hiring of 8 product managers, by conducting interviews and assessing their understanding of product development, research, and design. Show less

• Senior Product Designer

  • Feb 2019 - Jul 2019

  Working with community, engineering, product managers and linguists, I led design for Unbabel’s video service relying on evidence-based findings. My work included;– Designing a series of translation tools for video that covered each step in the product pipeline from transcription to translation, subtitling, and annotation. These tools achieved substantial progress in KPIs; translator efficiency increased twofold, overall engagement increased 60-70%, and costs reduced up to 50%.– Together with engineers, linguists, and community, designing experiments to optimise the product pipeline by identifying optimised use of AI reducing manual steps and the possibility of human error.– Participating in regular meetings with clients, partners, and prospective clients to ensure their needs were incorporated into the design process. Show less

• Product Designer

  • Sep 2018 - Feb 2019

  – Leading qualitative and quantitative user research gaining new insights that informed both strategic and tactical product decisions.– Designing user journeys enabling editors to seamlessly sign-up, start, pause, submit tasks, and get paid, reducing the need for operational oversight while increasing retention.



Plek

• Netherlands
• Information Technology & Services
• 1 - 100 Employee

• Product Designer

  • May 2016 - Sep 2017

  Plek is a communication platform used by 300+ organisations where people can collaborate, share knowledge and connect in new ways.I led the design for the entire platform ensuring user and client needs were cohesively met. My work included;– Designing a modular mobile application from scratch for iOS and Android, which is used by hundreds of organisations, including the Dutch Ministry of the Interior, the International Water Association, The Netherlands Institute for Human Rights, Amsterdam Fire Brigade and Amstelveen Municipality.– Specifying server-side platform logic for product features including search, chat, notifications, calendar, taxonomy, settings, forms, and privacy.– Developing a notification framework that specified different actions for hundreds of instances based on urgency and relevance. This led users to count on the default notification settings tailored to their engagement, understanding what was important and relevant to them.– Creating a privacy framework that allowed for cross-department collaboration within an organisation while protecting the privacy of each working group if needed. This framework was specifically designed for and used by the Dutch Ministry of Internal Affairs.– Creating a product roadmap that aligned strategy with client and user needs through close collaboration with all stakeholders and team members. Show less

• Design Trainee

  • Feb 2016 - May 2016

  – Created the first design system for the platform– Designed a new visual identity for the product– Created an extensive series of icons to achieve a consistent visual language throughout the platform



ILUMY prototyping

• Netherlands
• Design Services
• 1 - 100 Employee

• Researcher & UX Designer

  • May 2016 - Aug 2017

  – Contributed to UX design and prototyping of diverse projects for The Netherlands Institute for Human Rights, Amsterdam Airport Schiphol, and Heineken.– Collaborating with organisations such as Pon, T-Mobile, and Accenture, I conducted research exploring and testing possible use of the Internet of Things, Virtual Reality, and Augmented Reality in healthcare, education, and media.

• Design Trainee

  • Feb 2016 - May 2016