Experience

National Supreme Co. ( Al-Amal Ice cream )

• Saudi Arabia
• Food and Beverage Manufacturing
• 1 - 100 Employee

• National Sales Manager

  • Jan 2022 - Present

• Key Account Manager

  • Oct 2020 - Dec 2021



Abu Zaid Restaurants Co.

• Saudi Arabia
• Food and Beverage Services
• 1 - 100 Employee

• Business development and Factory Manager

  • Jan 2019 - Sep 2020

  Abu Zaid is leading company in the traditional ARAB food called Massob / Mutabbaq / Areqa / Fataer/ FOUL and so many others. It based in Jeddah with future expansion plan in entire KSA and GULF countries with new project of FOOD FACTORY in Jeddah. (Recommended and planned by myself)Achievements:• Upgraded and optimized the production plant/ finished goods warehouse / raw material warehouse/ factory logistics.• Controlled factory finance achieved remarkable shrink on operation expenses.• Prepared strategy to optimize routine job, implement safety regulations.• Controlled issues related to quality, hygiene, production planning, stock of raw materials.• Follow maintenance/purchase of machines.• Optimized the routine operation to improve quality and quantity of the products from minimum sources. • Expanded the production capacity triple with the same existing facilities.• Conducted technical and leadership training to selected employees until they perform senior position.• Planned and lead of new factory project to produce all raw materials used in the restaurants kitchen that currently are purchasing from outside suppliers.• Prepared project to introduce cheese products, All type of sauces, Halawa , Tahiniya, Ketch up , Dough products , Dough tortilla, frozen snacks under brand name of ABU ZAID in retail market.



Abu Arab Cold Stores

• Section Manager

  • Jul 2016 - Jun 2018

  Abu Arab is well-known firm in wholesale traders in Jeddah with five big wholesale stores with retail counters and waste distribution channel in all divisions. Biggest supplier in EGG products. Achievements:• Managed complete operation in DRY food division includes purchase / sales / stores / logistics.• Controlled damage products issues by re-arranging of all stores & introducing FIFO system. • Increased profitability by making incentive bases purchase contracts with suppliers.• Started new distribution in Makkah area in catering and mini wholesale divisions.• Achieved higher net profitability by controlling the routine expenses and increasing sales.



Tanmiah Food Company

• Saudi Arabia
• Food Production
• 300 - 400 Employee

• Regional Sales Manager

  • Apr 2015 - Jun 2016

  ADC is one company of Al-Dabbagh Group. Al – Dabbagh Group is having business portfolios in the areas of food retail channel, poultry, frozen food, cooked meat, housing, petroleum & auto services and packaging. Achievements:• Expanded distribution by operating new 8 van sales and one KA route in Jeddah / Makkah / Yanbu.• Restructured all sales routes geographically in order to increase sales distribution. • Increased sales from 3.7M to 7.2M by controlling expiries. ADC is one company of Al-Dabbagh Group. Al – Dabbagh Group is having business portfolios in the areas of food retail channel, poultry, frozen food, cooked meat, housing, petroleum & auto services and packaging. Achievements:• Expanded distribution by operating new 8 van sales and one KA route in Jeddah / Makkah / Yanbu.• Restructured all sales routes geographically in order to increase sales distribution. • Increased sales from 3.7M to 7.2M by controlling expiries.



Balsharaf Group

• Saudi Arabia
• Manufacturing
• 100 - 200 Employee

• Regional Sales Manager

  • Aug 2011 - Mar 2015

  MAWTIN is one of the joint adventures of BALSHARAF GROUP leading dairy and one of the known foodstuff manufacturer/ distributors in the Middle East & “ULKER” group from Turkey with the highest degree of quality management.Achievements: • Started complete sales operation in Medina, Dammam ,Jazaan & developed Riyadh as special project.• Planned & achieved target to deploy 3500 freezers & operate 24 sales routes• Achieved and sustained sales growth SR 6.6M & 7.2M by implementing hard cash sales policy.• Implemented HHT project / conducted training of HHT utilization in 5 branches) within 3 months.• As LM controlled expiries by implementing FIFO system & shrink discards.• Managed to store FG in main warehouse and released all rented warehouse by December 2013.• Handled project of handed over all branches to the distributor and achieved sales of 12M during 2014.• Set yearly target with distributors, trade promotion’s calendar, incentives for KSA / export.



Saudia Dairy & Foodstuff Company (SADAFCO)

• Saudi Arabia
• Food and Beverage Services
• 700 & Above Employee

• Area Sales Manager

  • Sep 2009 - Jul 2011

  SADAFCO is one of the leading dairy and foodstuffs companies in the Middle East with the highest degree of quality management. It manufactures and markets its high quality products, through a systematic and strong distribution network throughout the KSA & Gulf.• Area sales manager – Eastern, Central & Qassim regions (From September 2009 to July 2011) Qassim region (Core + Ice cream) – From 6.2 M to 7.5M ( ASM- 3branches) Central region (Core + Ice cream) – From 19.3 M to 20.5 M ( ASM – 4 branches) Eastern region (Core + Ice cream) – From 9.5 M to 11.2 M ( ASM – 3 branches) Increased sales distribution & cash collection in all channels.

• Branch Manager

  • Feb 2009 - Aug 2009

   Buraida (Core + Ice cream) – From 1.8 M to 2.35 M ( Branch manager)

• Sales Supervisor

  • Sep 1995 - Jan 2009

  • Sales supervisor–Dammam/Riyadh / Medina Munawwarah / Yanbu (From Sept/1995 -To January 2009)Achievements:Achieved and sustained sales growth steadily. (Average monthly) Yanbu (Ice cream) – From 60K to 120K ( Branch with 3 sales routes) Madinah (Ice cream) – From 0.32 M to 0.55M ( Branch with 6 sales routes) Dammam (Core + Ice cream) – From 0.5M to 0.75M ( Supervisor for 6 Sales routes) Riyadh (Core + Ice cream) – From 0.9 M to 1.25M ( Supervisor for 9 sales routes )