Sarah Harwerth-De Marco, CDMP

Digital Content Manager at Cosmedent, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Arlington Heights, Illinois, United States, US
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Karen L. Edwards

I have worked with Sarah for many years at several different companies. She is very talented, has great attention to detail and would be a great addition to any team. I continue to work with her today when I need work done for my clients. She never disappoints!

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Credentials

  • SEO
    Computer Training Source, Inc
    Nov, 2018
    - Sep, 2024

Experience

  • Cosmedent, Inc.
    • United States
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • Digital Content Manager
      • Jul 2021 - Present

      Oversee digital content creation and asset management for FDA-regulated dental composite manufacturer. Implemented and manage monthly content calendar across social, web and video platforms to align digital communications with sales and business initiatives. Increased Instagram engagement by 174% in one year with the increase of video content. Identify and engage product ambassadors on social channels. Guide external SEM agency to drive organic and paid website traffic. Optimize website content to improve organic SEO. Create lead-generating marketing campaigns around industry webinars and targeted promotions. Show less

  • Alma Lasers North America
    • United States
    • Medical Equipment Manufacturing
    • 200 - 300 Employee
    • Associate Marketing Communication Manager
      • Nov 2019 - Jun 2021

      Collaborate with marketing communications director to develop omnichannel campaigns to increase lead generation and drive sales. Produced visual and written creative for digital, print, video, and environmental assets, ensuring brand compliance. Increased social media lead generation by over 200% in one month. Oversaw day-to-day vendor relationships for print and digital assets. Partnered with regulatory team to streamline approval process. Collaborate with marketing communications director to develop omnichannel campaigns to increase lead generation and drive sales. Produced visual and written creative for digital, print, video, and environmental assets, ensuring brand compliance. Increased social media lead generation by over 200% in one month. Oversaw day-to-day vendor relationships for print and digital assets. Partnered with regulatory team to streamline approval process.

  • Palatine Jaycees
    • United States
    • Civic and Social Organizations
    • Communications Coordinator
      • Jun 2012 - Mar 2020

      Expanded community presence and increase brand recognition for a local civic organization. Led website rebuild, streamlined social media strategy, and expanded marketing efforts to increase membership retention by 18%; increased new membership by 23%. Increased cross-promotion opportunities with local businesses, Park District, and Chamber of Commerce in Palatine to expand community presence and secure new sponsorships. Established media connections to advance the organization’s message and promote events, increasing organic media reach by 20% over three years. Developed omnichannel marketing communication plans to promote large-scale community projects. Show less

  • 6sides Marketing
    • United States
    • Advertising Services
    • Marketing Communications & Design Consultant
      • Jan 2016 - Dec 2019

      Partnering with marketing teams for associations, manufacturers, and small businesses to help advance communication initiatives. Created visual and written messaging across multiple marketing channels. Developed social media campaigns, providing writing, graphics, and scheduling to ensure timely and consistent publishing. Analyzed website and social media statistics to measure results against communication goals and recommend improvements. Evaluated and improved user experience for websites, microsites, and landing pages to increase customer engagement. Show less

  • RoofersCoffeeShop.com
    • Digital Operations Manager
      • Jul 2016 - Apr 2018

      Collaborated with sales, coders, and business development to ensureday-to-day operations of online roofing publication. Increased lead generation for advertisers by designing cohesive digital ads and landing pages. Created and organized content calendar to manage 100+ blog posts each month. Wrote, scheduled, and managed content and layout for a weekly email newsletter, improving open rate over one year by 1%. Managed day-to-day relations with advertisers, leveraging relationships to develop new advertising leads. Show less

  • EagleView Technologies, Inc.
    • Creative Director & Product Marketing Manager
      • Jun 2013 - Jun 2016

      Managed the creative direction and helped drive marketing initiatives for fast-growing SaaS company focused on contractors, insurance claim management and assessment. Responsible for developing strategies for EagleView’s print, digital and trade show presence both internally and externally. Oversaw the full spectrum of project management including initiating, planning, executing, controlling and finalization of complex projects. Oversaw brand standards to strengthen print, digital, and trade show presence for newly merged company. Directed internal creative and third-party freelancers and agencies. Collaborated with C-suite executives and vertical management to ensure written and visual assets aligned with branding and sales goals. Organized, audited and redesigned entire body of collateral to realign with new company goals and brand standards. Collaborated with stakeholders and developers to direct the visual user interface and content for websites, microsites and landing pages. Improved visual design and animation for key presentations for executive team to secure investment funding and build thought leadership in various trade industries. Show less

  • Harwerth-De Marco Creative
    • Marketing Communications Consultant
      • Aug 2007 - Jun 2013

      Developed marketing communications initiatives for construction industry clients including marketing strategy, graphic design, public relations, trade show support and media relations. Grew business over 200 percent over six years. Designed visual strategy and branding for over 12 clients. Ensured that branding carried through graphic design for multiple communications channels, print and digital. Wrote targeted copy for collateral, email and direct mail. Develop targeted B2B digital and print media plans based off budget and research findings for clients. Established sales contacts and negotiated pricing. Initiated exploration of media outlets for new markets and reported results. Developed database of magazine editors built on media research and disseminated PR to target markets. Show less

  • HJE Marketing, a division of Carlisle Syntec
    • Senior Designer & Marketing Coordinator
      • 2001 - 2007

      Expanded marketing and design role for growing communications firm focused on the roofing and waterproofing industries, advancing into a more general marketing communications role. Played an integral part in new business expansion and revenue growth through the development of client relations and through creating additional product offerings. The company tripled in clientele over the course of six years. Designed marketing collateral from concept to completion for over 20 clients, including brochures, catalogs, advertising, newsletters, packaging, digital, website and environmental graphics. Mentored team members to ensure that written content and visual assets related to the target audiences (roofing, HVAC, waterproofing, etc.). Established direct line of communication with clients to improve project efficiency and account management. Improved and streamlined operations by creating a project management system for expanding business. Directed over 20 photo shoots of construction material applications, as well as finished job sites, ensuring photography demonstrated the product’s qualities and benefits for editorial and promotional pieces. Managed onsite trade show booth setup for clients; ensuring that visual concepts were executed, managed booth schedule and acted as onsite media liaison. Show less

  • CommunityLink
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Advertising Designer
      • 2000 - 2001

      Designed advertising layouts of various sizes for publications and maps, as well as produced marketing pieces to help advance company growth. Developed cartography for client maps. Designed advertising layouts of various sizes for publications and maps, as well as produced marketing pieces to help advance company growth. Developed cartography for client maps.

Education

  • Digital Marketing Institute
    Certified Digital Marketing Professional
    2021 - 2021
  • General Assembly
    Digital Marketing Bootcamp, Marketing
    2018 - 2018
  • Southern Illinois University, Carbondale
    BFA, Visual Communications
    1998 - 2001

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