Harvie Kaur
Director of Marketing Operations at Birdeye- Claim this Profile
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Topline Score
Bio
Nils Davis
Harvie ran a number of marketing programs while I was at Innotas. Notably, during her period there Innotas went from a history of consistently missing sales targets to three straight quarters of exceeding quota, through a combination of improved lead quality and better sales messaging, for which she had significant responsibility. (Innotas was acquired at the end of that run and I'm less familiar with results after that time.) In addition, Harvie is just a pleasure to work with as a person. I highly recommend her and would love to work with her again.
Julia Hart
Harvie's attention to detail, strategic insight and marketing knowledge is unparalleled. She is passionate about channel marketing and providing the partners exactly what they need for demand generation. She is forward thinking and anticipates to solve problems prior to an issue. Her cheery, optimistic attitude makes her a pleasure to work with.
Nils Davis
Harvie ran a number of marketing programs while I was at Innotas. Notably, during her period there Innotas went from a history of consistently missing sales targets to three straight quarters of exceeding quota, through a combination of improved lead quality and better sales messaging, for which she had significant responsibility. (Innotas was acquired at the end of that run and I'm less familiar with results after that time.) In addition, Harvie is just a pleasure to work with as a person. I highly recommend her and would love to work with her again.
Julia Hart
Harvie's attention to detail, strategic insight and marketing knowledge is unparalleled. She is passionate about channel marketing and providing the partners exactly what they need for demand generation. She is forward thinking and anticipates to solve problems prior to an issue. Her cheery, optimistic attitude makes her a pleasure to work with.
Nils Davis
Harvie ran a number of marketing programs while I was at Innotas. Notably, during her period there Innotas went from a history of consistently missing sales targets to three straight quarters of exceeding quota, through a combination of improved lead quality and better sales messaging, for which she had significant responsibility. (Innotas was acquired at the end of that run and I'm less familiar with results after that time.) In addition, Harvie is just a pleasure to work with as a person. I highly recommend her and would love to work with her again.
Julia Hart
Harvie's attention to detail, strategic insight and marketing knowledge is unparalleled. She is passionate about channel marketing and providing the partners exactly what they need for demand generation. She is forward thinking and anticipates to solve problems prior to an issue. Her cheery, optimistic attitude makes her a pleasure to work with.
Nils Davis
Harvie ran a number of marketing programs while I was at Innotas. Notably, during her period there Innotas went from a history of consistently missing sales targets to three straight quarters of exceeding quota, through a combination of improved lead quality and better sales messaging, for which she had significant responsibility. (Innotas was acquired at the end of that run and I'm less familiar with results after that time.) In addition, Harvie is just a pleasure to work with as a person. I highly recommend her and would love to work with her again.
Julia Hart
Harvie's attention to detail, strategic insight and marketing knowledge is unparalleled. She is passionate about channel marketing and providing the partners exactly what they need for demand generation. She is forward thinking and anticipates to solve problems prior to an issue. Her cheery, optimistic attitude makes her a pleasure to work with.
Credentials
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LeanData Routing Certification
LeanDataMar, 2022- Nov, 2024 -
Marketo Certified Expert
Marketo
Experience
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Birdeye
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United States
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Software Development
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700 & Above Employee
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Director of Marketing Operations
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Nov 2022 - Present
Marketing Process Optimization, Lead Quality Control, Lead Management, Lead Optimization, Attribution Strategy, Attribution Auditing & Optimization, Account Based Marketing, Intent/Behavior Engine, Campaign Standardization, Outbound Marketing Support, Martech Adoption. Marketing Process Optimization, Lead Quality Control, Lead Management, Lead Optimization, Attribution Strategy, Attribution Auditing & Optimization, Account Based Marketing, Intent/Behavior Engine, Campaign Standardization, Outbound Marketing Support, Martech Adoption.
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RingCentral
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Sr. Manager Marketing Strategy and Operations
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Nov 2020 - Nov 2022
Lead Management - Strategies and alignment for lead routing, SLA consistency, quality and results Lead Assessment- Data verification, data intelligence, lead nurturing, lead scoring and prioritization Communication - Accurate high-level communication, both internally within organizations, and externally to the lead inquiries. Lead Management - Strategies and alignment for lead routing, SLA consistency, quality and results Lead Assessment- Data verification, data intelligence, lead nurturing, lead scoring and prioritization Communication - Accurate high-level communication, both internally within organizations, and externally to the lead inquiries.
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SnapLogic
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United States
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Software Development
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200 - 300 Employee
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Sr. Marketing Operations Manager
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Mar 2020 - Nov 2020
Own the marketing operations strategy, architecture and technology platforms that support pipeline growth, manage 3X'ed production of digital events. Own marketing campaign execution across Marketo and Salesforce, including campaign build, segmentation, lead workflow, database management, and reporting. Develop lead scoring and nurture streams to deliver quality leads to sales. Manage communications and status of key initiatives to key stakeholders and leadership. Own the marketing operations strategy, architecture and technology platforms that support pipeline growth, manage 3X'ed production of digital events. Own marketing campaign execution across Marketo and Salesforce, including campaign build, segmentation, lead workflow, database management, and reporting. Develop lead scoring and nurture streams to deliver quality leads to sales. Manage communications and status of key initiatives to key stakeholders and leadership.
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Alteryx
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United States
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Software Development
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700 & Above Employee
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Channel Marketing Manager - Demand Generation
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Nov 2017 - Jan 2020
Increase adoption and utilization of Channel Demand Gen Portal. Launch targeted recruitment campaigns to support sales goals in key verticals, actively participate in demand gen planning with managed partners. Manage MDF requests and approval process via a Partner Portal. Help Infuse the Alteryx Brand into the Partner Program, recognizing major milestones in the partner journey. Launch vertical campaigns and create content with partners for focused verticals, create customized email campaigns and nurture campaigns for channel partners to promote to their database via demand gen portal. Show less
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Innotas
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United States
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Software Development
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1 - 100 Employee
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Sr. Marketing Operations Manager, Automation
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Jul 2014 - Aug 2017
Plan and execute marketing (demand generation) programs and campaigns. Marketo Administrator; Own nurture program, lead generation, A/B testing, and landing page optimization. Sales-Ready Lead process ownership and reporting. Expertise in Metrics reporting (campaigns, conversion rates, revenue cycle, etc). Database augmentation and cleanliness. Lead loading and processing plan. Work in partnership with sales and Sales Development Reps (SDRs) to ensure smooth lead flow. Work with sales operations on the workflow/integration between Marketo and Salesforce. Manage 3rd Party Content Syndication, Search Engine Management (SEM), and Social Networking Advertising strategy and spend to drive leads. Support the creation of original content, messaging, and positioning. Show less
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Proxim
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Wireless Services
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1 - 100 Employee
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Marketing Manager
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Jan 2009 - Jul 2014
Managed B2B marketing programs to help increase demand and brand awareness for wireless, networking and SW technology solutions Led channel marketing and partner program to recruit and enable new resellers. Managed partner outreach program, initiating joint marketing programs and engagement activities like Webinars, Trade shows, Seminars etc. Created content strategy for multiple vertical markets and participated in content generation and distribution across all platforms. Created analytics reports that help to measure and track the success & ROI of the marketing programs. Collaborate with sales to develop strategic action plan for key target segments and markets. Successful execution of marketing event management (virtual & physical events) with guerilla marketing techniques to get brand awareness & virality Expertise in marketing automation programs like Marketo to manage campaigns, nurture inbound & outbound lead with scoring & nurture programs to Improve conversion of visitors to marketing & sales qualified lead( MQL & SQL) Show less
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ASI Corporation
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United States
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Computer Hardware Manufacturing
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100 - 200 Employee
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Product Manager
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Jan 2006 - Nov 2008
Managed 6 major product lines, LSI, IOMEGA, QUANTUM, TEAC, and HITACHI AND FUJITSU. Handled storage and networking products like SAS/SATA HBA, FIBER CHANNEL HBA'S, Inter /external RAID, NETWORK STORAGE (DESK/RACK). DESKTOP AND PORTABLE HARD DRIVES.MULTIMEDIA HARD DRIVES. Managed Inventory in 14 ASI branches all over USA. Prepare, maintain and review purchasing files, reports, and pricelists. Developed sales forecasts, contact suppliers in order to schedule or expedite deliveries and to resolve shortages, missed or late deliveries and other problems. Provided product roadmap and up to date product information to sales team. Justifying new product development investments, determining and documenting new product requirements. Work closely with marketing to execute strategies and promotional programs to support sales team to grow sales Develop and maintain relationships with vendors and customers. Meet with dealers, national accounts, end-users, and the sales force to define new product requirements and work with product development to document these requirements in product specifications. Show less
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Account Manager
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Jan 2004 - Dec 2005
MA Labs is one of the leading computer component distributors in the United States. MALabs has earned its leadership in the memory industry. As a one-stop PC component Supplier, MA Labs offers the complete solution to System Integrators and VARs. Responsibilities: Job highlight Was selected to represent Malabs for Cebit show held in Germany (March 2004) MA Labs is one of the leading computer component distributors in the United States. MALabs has earned its leadership in the memory industry. As a one-stop PC component Supplier, MA Labs offers the complete solution to System Integrators and VARs. Responsibilities: Job highlight Was selected to represent Malabs for Cebit show held in Germany (March 2004)
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Account Manager
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Feb 2000 - Nov 2003
Cold calling to fact find and set meeting appointments as appropriate Researching new prospective customers or additional divisions within existing customers. Preparing quotes and order confirmations Developing business through lead generation and marketing. Offering products and solutions that help customers achieve their business goals Engage early in opportunities and direct sales resources on approach and plan to execute presales process Managing sales process through to closure of sales Show less
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Education
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University of Pune
MCM; Masters of Computer Management, computers
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