Harut Mnatsakanyan

Product Marketing Specialist at 10Web.io
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Location
AM

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Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Product Marketing Specialist
      • Aug 2021 - Present

      -Planning and executing content promotion strategies -Formulating PR plans and strategies -Testing digital marketing and growth hacking techniques -Enhancing the company's voice and presence through online and offline channels -Managing media relations and requests -PR solutions -LinkedIn growth hacking/ content/ strategy -Content planning for social media platforms -Google Analytics/ FB ads -Affiliate/influencer marketing -Email marketing -Planning and executing content promotion strategies -Formulating PR plans and strategies -Testing digital marketing and growth hacking techniques -Enhancing the company's voice and presence through online and offline channels -Managing media relations and requests -PR solutions -LinkedIn growth hacking/ content/ strategy -Content planning for social media platforms -Google Analytics/ FB ads -Affiliate/influencer marketing -Email marketing

    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Senior Brand Marketing Manager
      • Apr 2019 - Dec 2019

      -Understanding the key touch points with the key customers -Creating online content and marketing strategy -Managing photoshoots, models, the team -Styling, directing the photoshoots and the team for social media platforms -Understanding each collection and creating personalized advertising approach for each product line -Packaging design -Increasing the brand image -Understanding the key touch points with the key customers -Creating online content and marketing strategy -Managing photoshoots, models, the team -Styling, directing the photoshoots and the team for social media platforms -Understanding each collection and creating personalized advertising approach for each product line -Packaging design -Increasing the brand image

Education

  • Shanghai University of Finance and Economics
    Master's degree, Business Administration and Marketing
    2020 - 2022
  • American University of Armenia
    Bachelor of Business Administration - BBA, Business Administration and Marketing
    2016 - 2020

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