Harshpreet Kaur Anand
Senior Account Manager at STIR- Claim this Profile
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Bio
Experience
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STIR
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India
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Advertising Services
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1 - 100 Employee
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Senior Account Manager
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Sep 2017 - Present
* Managing top enterprise accounts such as Fidelity, GE, VMware, Dell, AWS, 3M, etc, and global brands such as Bacardi, Amazon, Boeing, etc. * Developing, managing and end-to-end executing various marketing campaigns and initiatives. Identifying new client relationships and helping nurture them. * Working closely on creative pitches for potential clients, building strategies and also costs for a variety of creative, experiential, and digital projects. * Handling sourcing responsibilities and optimizing costs through negotiations with vendors. * Working closely with different teams internally – Content, Creative, Digital, E-mail marketing, accounts. * A core managing member in many large scale projects (V Festival, the annual VMware Festival, Fidelity Thanksgiving, Dell annual conference). * Managed artists across India like Anil Kapoor, Rahul Bose, Kenny Sebastian, Chef T-Zac, etc. * Managed webinars, Lead Generation Campaigns, Virtual Events and physical Events. * An eye for detail when it comes to quality checks-website, copy, design, etc. * Managed a team of two * Contributed and achieved business targets. Show less
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The Indian Express
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India
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Newspaper Publishing
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700 & Above Employee
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Assistant Sales Manager
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Jul 2016 - Jul 2017
* Managed accounts with alliances like Amazon, Flipkart, Snapdeal, Jabong, etc. * Initiated partnership with Myntra and Paytm and also pioneered loyalty programs. * Responsible for sales through partners. * Worked on various cross-branding projects * Managed accounts with alliances like Amazon, Flipkart, Snapdeal, Jabong, etc. * Initiated partnership with Myntra and Paytm and also pioneered loyalty programs. * Responsible for sales through partners. * Worked on various cross-branding projects
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CaratLane - A Tanishq Partnership
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India
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Alliance Manager
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Jun 2015 - Jul 2016
* Managed accounts with alliances like Amazon, Flipkart, Snapdeal, Jabong, etc. * Initiated partnership with Myntra and Paytm and also pioneered loyalty programs. * Responsible for sales through partners. * Worked on various cross-branding projects. * Managed accounts with alliances like Amazon, Flipkart, Snapdeal, Jabong, etc. * Initiated partnership with Myntra and Paytm and also pioneered loyalty programs. * Responsible for sales through partners. * Worked on various cross-branding projects.
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Education
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M.O.P. Vaishnav College For Women
Bachelor of Science - BS, Electronic Media -
S.B.O.A School and Junior College
12th, Business/Commerce, General