Harshita Srivastava
Analyst - Media Services at Annalect- Claim this Profile
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English Full professional proficiency
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Hindi Native or bilingual proficiency
Topline Score
Bio
Credentials
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Google Ads Search Certification
GoogleMar, 2021- Nov, 2024 -
Google Ads Video Certification
GoogleMar, 2021- Nov, 2024 -
Google Ads Display Certification
Google AdsFeb, 2021- Nov, 2024 -
MediaMath Academy | Programmatic Certification
MediaMathFeb, 2021- Nov, 2024
Experience
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Annalect
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United States
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Advertising Services
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700 & Above Employee
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Analyst - Media Services
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Jul 2021 - Present
Trained on Placement creation, creative upload, pixel implementation and Ads creation for campaign launch. Working on campaign trafficking in CM 360 / DoubleClick Campaign Manager (DCM). Involved in Social Media Analytics for various reporting such as Facebook and LinkedIn. Trained on Placement creation, creative upload, pixel implementation and Ads creation for campaign launch. Working on campaign trafficking in CM 360 / DoubleClick Campaign Manager (DCM). Involved in Social Media Analytics for various reporting such as Facebook and LinkedIn.
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PubMatic
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United States
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Internet Publishing
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700 & Above Employee
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Ad Quality Consultant, Ad Operations
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Nov 2019 - Jun 2021
• Working closely with Third party creative violation reporting tools like The Media Trust (TMT) for handling Malware issues. • Analyze data to identify and solve problems with publishers. • Coordinate with the team to implements solutions and identify some process. • Hands-on experience in Excel for reporting purpose. • Following up Publishers to get details of Creative Violations to ensure timely resolution of Priority Issues. • Classifying of creatives and video… Show more • Working closely with Third party creative violation reporting tools like The Media Trust (TMT) for handling Malware issues. • Analyze data to identify and solve problems with publishers. • Coordinate with the team to implements solutions and identify some process. • Hands-on experience in Excel for reporting purpose. • Following up Publishers to get details of Creative Violations to ensure timely resolution of Priority Issues. • Classifying of creatives and video creatives using PubMatic UI and VSAT tools. • Categorization of Top Priority Domains for observing sites & sites content and identifying their Advertiser names and IAB categories. • Keeping multiple CRM systems updated (e.g. Salesforce and JIRA) • Coordinate with team for Testing activities issue to build weekly/monthly review. • Checking quality of publisher inventory (IQM). Show less • Working closely with Third party creative violation reporting tools like The Media Trust (TMT) for handling Malware issues. • Analyze data to identify and solve problems with publishers. • Coordinate with the team to implements solutions and identify some process. • Hands-on experience in Excel for reporting purpose. • Following up Publishers to get details of Creative Violations to ensure timely resolution of Priority Issues. • Classifying of creatives and video… Show more • Working closely with Third party creative violation reporting tools like The Media Trust (TMT) for handling Malware issues. • Analyze data to identify and solve problems with publishers. • Coordinate with the team to implements solutions and identify some process. • Hands-on experience in Excel for reporting purpose. • Following up Publishers to get details of Creative Violations to ensure timely resolution of Priority Issues. • Classifying of creatives and video creatives using PubMatic UI and VSAT tools. • Categorization of Top Priority Domains for observing sites & sites content and identifying their Advertiser names and IAB categories. • Keeping multiple CRM systems updated (e.g. Salesforce and JIRA) • Coordinate with team for Testing activities issue to build weekly/monthly review. • Checking quality of publisher inventory (IQM). Show less
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AdsDolfin
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India
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Advertising Services
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1 - 100 Employee
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Affiliate Manager
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Jul 2018 - Jun 2019
Has worked with Publishers as well as Advertisers on a one-to-one basis to market and sell advertising campaigns using CPI/CPA model. Managed relationships with partners and helped grow revenue and affiliate marketing activity Researched and source new affiliate opportunities and partners. Delivered weekly progress, commission, and activity reports for all affiliate partners. Worked with the Affiliate Marketing Manager to deploy and optimize campaigns through the affiliate marketing… Show more Has worked with Publishers as well as Advertisers on a one-to-one basis to market and sell advertising campaigns using CPI/CPA model. Managed relationships with partners and helped grow revenue and affiliate marketing activity Researched and source new affiliate opportunities and partners. Delivered weekly progress, commission, and activity reports for all affiliate partners. Worked with the Affiliate Marketing Manager to deploy and optimize campaigns through the affiliate marketing channel Ensured all ROI and sales targets are met through the affiliate channels and partnerships. Show less Has worked with Publishers as well as Advertisers on a one-to-one basis to market and sell advertising campaigns using CPI/CPA model. Managed relationships with partners and helped grow revenue and affiliate marketing activity Researched and source new affiliate opportunities and partners. Delivered weekly progress, commission, and activity reports for all affiliate partners. Worked with the Affiliate Marketing Manager to deploy and optimize campaigns through the affiliate marketing… Show more Has worked with Publishers as well as Advertisers on a one-to-one basis to market and sell advertising campaigns using CPI/CPA model. Managed relationships with partners and helped grow revenue and affiliate marketing activity Researched and source new affiliate opportunities and partners. Delivered weekly progress, commission, and activity reports for all affiliate partners. Worked with the Affiliate Marketing Manager to deploy and optimize campaigns through the affiliate marketing channel Ensured all ROI and sales targets are met through the affiliate channels and partnerships. Show less
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SandMartin - Outsourcing Experts
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India
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Outsourcing and Offshoring Consulting
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200 - 300 Employee
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Process Associate
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Nov 2016 - Dec 2017
Product Portfolio: Health Insurance Role: Analysis of Claims Job Responsibilities included: • Checking parameters for all Claims regarding Health Insurance. • Maintaining overall Data Management. • Detail analysis of Insurance Claims for processing. Product Portfolio: Health Insurance Role: Analysis of Claims Job Responsibilities included: • Checking parameters for all Claims regarding Health Insurance. • Maintaining overall Data Management. • Detail analysis of Insurance Claims for processing.
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Education
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2009 - 2012
Amity Business School
Bachelor's degree, Business Administration and Management, General
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