Experience

CricFanTV

• United Kingdom
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Senior Producer

  • May 2023 - Nov 2023

  Mumbai, Maharashtra, India Led End-to-End Creative production for Cricket shows for ICC Cricket World Cup 2023 Shows: FanZone TV, Fan Wars & Fantasy Corner



Disney Star

• India
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Associate Creative & Executive Producer - Cricket (Star Sports)

  • Dec 2018 - Nov 2021

  Mumbai, Maharashtra, India Demonstrated excellent creative & operational expertise producing quality content for Live/Non-Live sports shows including planning, scripting, pre-production, shoot & post-production entailing segments from Studio & Venue (for English & Hindi broadcast) across the Star Spots Network. Conceptualized segment ideas & treatment for key properties across Sports network for Cricket, Bollywood & Brand integrations. Successfully produced Live/Non-Live shows for: - VIVO IPL 2019 -… Show more Demonstrated excellent creative & operational expertise producing quality content for Live/Non-Live sports shows including planning, scripting, pre-production, shoot & post-production entailing segments from Studio & Venue (for English & Hindi broadcast) across the Star Spots Network. Conceptualized segment ideas & treatment for key properties across Sports network for Cricket, Bollywood & Brand integrations. Successfully produced Live/Non-Live shows for: - VIVO IPL 2019 - ICC Cricket World Cup 2019 - India vs Australia Home series 2019 - India vs South Africa Home series 2019 - India vs Bangladesh Home series 2019 - India vs West India Home series 2019 - India vs Australia Home Series 2020 - India vs New Zealand 2020 - ICC U-19 World Cup 2020 - ICC Women's World Cup 2020 - IPL 2020 Build-up programming - IPL 2020 - India vs England Home Series 2021 - Vivo IPL 2021 - ICC T20 World Cup 2021 Show less



Phantom Studios

• India
• Entertainment
• 1 - 100 Employee

• Senior Manager - Creative & Film Marketing

  • Jul 2017 - Dec 2018

  Mumbai Area, India Strategized and executed 360 marketing campaigns for films & Web-Series in collaboration with Head of Marketing, Producers & Directors. My functional responsibilities were to design Creative Marketing promotional material (key-arts, trailers, songs, promos, making vignettes, social media and other AV assets). Ideated & presented campaign blueprint to internal & external stakeholders viz. Producers / Director / Studio / Actors. Extensively co-ordinated with partner… Show more Strategized and executed 360 marketing campaigns for films & Web-Series in collaboration with Head of Marketing, Producers & Directors. My functional responsibilities were to design Creative Marketing promotional material (key-arts, trailers, songs, promos, making vignettes, social media and other AV assets). Ideated & presented campaign blueprint to internal & external stakeholders viz. Producers / Director / Studio / Actors. Extensively co-ordinated with partner agencies and vendors sharing briefs to guide the overall creative process (visual promotions, publicity design, digital, on-ground and making & stills) and aligned internal & external teams for the best output. Defined social media strategy and evaluated content posted for the campaigns & website of Phantom Films & Reliance Entertainment Projects with Phantom Films & Reliance Entertainment: • Simmba • Super 30 • Sacred Games S1 & Ghoul (Netflix Originals - 2018) • Golmaal Again • The Post (India release) • ’83 (Film on India’s historic victory in the 1983 Cricket World cup) • High Jack • Youngraad (Phantom's 1st Marathi feature film) Show less



Emmay Entertainment & Motion Pictures

• India
• Movies and Sound Recording
• 1 - 100 Employee

• Manager - Marketing & Communications

  • Jul 2016 - Jul 2017

  Mumbai My prime responsibilities included Films, TV shows & web-series campaign management in partnership with studios & channels; aligned campaigns to the Director's vision and film’s pitch & positioning. This role saw me leveraging skills in ground events, PR activations & brand partnerships (in-film & out-film). Going further, I contributed as Point of Contact with key assets (Talent & Director) and external partner agencies for the creation of marketing material. I was… Show more My prime responsibilities included Films, TV shows & web-series campaign management in partnership with studios & channels; aligned campaigns to the Director's vision and film’s pitch & positioning. This role saw me leveraging skills in ground events, PR activations & brand partnerships (in-film & out-film). Going further, I contributed as Point of Contact with key assets (Talent & Director) and external partner agencies for the creation of marketing material. I was accountable for Projects namely • TV: P.O.W - Bandi Yuddh Ke (on Star Plus) • Films: Lucknow Central & Baazaar • Web Series: The Mini Truck show on India Food Network Show less



Aur Dikhao (YouTube Channel)

• Creative & Executive Producer

  • Jan 2016 - Jul 2016

  Mumbai Area, India Creative & Executive Producer along with handling the campaign marketing aspects for Anti-Smoking PSA campaign ’#11Minutes’ featuring Sunny Leone, Alok Nath & Deepak Dobriyal released on You Tube channel - Aur Dikhao in February 2016. The film was trending amongst top 3 on YouTube, Facebook & Twitter for a week & went on to become most viral video on YOUTUBE, INDIA in 2016, as per official statement from Google, India Anti-Smoking film '11 Minutes' link :… Show more Creative & Executive Producer along with handling the campaign marketing aspects for Anti-Smoking PSA campaign ’#11Minutes’ featuring Sunny Leone, Alok Nath & Deepak Dobriyal released on You Tube channel - Aur Dikhao in February 2016. The film was trending amongst top 3 on YouTube, Facebook & Twitter for a week & went on to become most viral video on YOUTUBE, INDIA in 2016, as per official statement from Google, India Anti-Smoking film '11 Minutes' link : http://bit.ly/11_minutes Swachh Bharat PSA film '#DontLetHerGo' with Amitabh Bachchan & Kangana Ranaut. Link: http://bit.ly/DontLetHerGo Music video on ‘Eye Donation’ featuring ‘Shaan’ & Asia’s fastest speed painter ‘Vilas Nayak’ Link: http://bit.ly/2pBWLo4 Actively worked as Producer developing content for Mumbai Indians TV during IPL season 2016. Show less



T-Series

• India
• Entertainment Providers
• 300 - 400 Employee

• Manager - Marketing & Brand Solutions

  • Sep 2014 - Jan 2016

  Mumbai Area, India • Responsible for creating and executing 360 marketing campaigns for films / songs projects adhering to budgets & timelines. • Drive brand association deals (In-film & out-film) for all films/song singles & creatively supervising it’s shoot. • Responsible for BTL activities conceptualization, planning & execution (Launch events, City tours, Press conferences, etc.) • Work closely with internal & external stakeholders across all marketing verticals & ensure smooth… Show more • Responsible for creating and executing 360 marketing campaigns for films / songs projects adhering to budgets & timelines. • Drive brand association deals (In-film & out-film) for all films/song singles & creatively supervising it’s shoot. • Responsible for BTL activities conceptualization, planning & execution (Launch events, City tours, Press conferences, etc.) • Work closely with internal & external stakeholders across all marketing verticals & ensure smooth execution. Projects associated with T-Series : MOVIES : BABY, AIRLIFT, ROY, Hate Story 3, All is Well, Ek Paheli- Leela, Creature 3D SINGLE SONGS : Hrithik Roshan & Sonam Kapoor's 'Dheere Dheere' Tiger Shroff & Atif Aslam's Zindagi Aa Raha Hoon Main' Tiger Shroff & Kriti Sanon's 'Chal Wahan Jaate Hain' Ayushmann Khurrana’s 'Mitti Di Khushboo' Emraan Hashmi's 'Main Rahoon Ya Naa Rahoon' Show less



Business Of Ideas

• Head Film Marketing & Brand strategy

  • May 2011 - Aug 2014

  Mumbai Film Marketing: Developed 360 marketing & execution plans in terms of innovative ideas for film promotion. • As an extension of the production company’s in-house marketing team, strategically plan the marketing calendar activities. • Presenting concept driven innovative marketing ideas for films for various mediums viz. On-ground, City promotions, Print, Activations, Digital, Outdoor, Brand Tie-ups, etc which add immense value to the marketability of the film. • Get the best value… Show more Film Marketing: Developed 360 marketing & execution plans in terms of innovative ideas for film promotion. • As an extension of the production company’s in-house marketing team, strategically plan the marketing calendar activities. • Presenting concept driven innovative marketing ideas for films for various mediums viz. On-ground, City promotions, Print, Activations, Digital, Outdoor, Brand Tie-ups, etc which add immense value to the marketability of the film. • Get the best value in terms of Media deals, tie ups with brands (In-film & Out-film) Body of work includes: Mardaani Main Tera Hero Kyaa Super Kool Hai Hum Grand Masti English Vinglish Bewakoofiyaan Gunday Chakravyuh Teri Meri Kahaani Aarakshan Brand Marketing strategist at Business of Ideas (BOI): Brand Strategist for varied brands under the umbrella for the company, which includes conglomerates like Reliance Industries limited & The Times of India, wrt developing Intellectual properties & marketing integrations across platforms. Events handled as Associate Creative Director & Production Supervisor: • International Indian Achievers Awards 2014 (IIAA) on Colors TV. • 8 cities sub pageants for Ponds Femina Miss India 2013, 4 sub pageants in 2014 for FBB Femina Miss India ’14 & Provogue Mr India World 2014 for ‘The Times of India’. • Global Peace Initiative (26/11) events in 2012 & 2013 at WeSchool, Mumbai. • Samsung Galaxy S4 India launch event in April 2013 (For Reliance Digital) • Events PAN India for multiple movies. Show less



Vinay Jyot Industries

• Marketing and Business Development

  • Jul 2009 - Jun 2010

  Mumbai