Admissions & Marketing Officer

• Mar 2022 - Present

Marketing Officer & Career Counsellor

• Apr 2019 - Sep 2020

Assistant Manager - Academic Collabrations

• Jan 2016 - Jul 2018

• Setting up the CRM process for the Counselling Team and efficient handling of the leads generated through various digital marketing campaigns • Creating and executing digital marketing strategies for student enrollments, workshop promotions and lead generation • Handling SEO for increasing website ranking by using tools like Google Keyword Planner & other techniques like Blog Submissions Video Submission, organic posts on Social Media Engagement and giving back links to the website• Handling the digital campaigns for new Lead Generation and Conversions by using Google Paid Ads, Facebook Campaigns & Twitter Campaigns• Handling the Remarketing of Leads Generated by using Google Display Ads• Creating & Executing SMS & Emailer Campaigns by using Mail Chimp & Netgains Software• Planning and monitoring the ongoing company presence on social media like Instagram, LinkedIn, Facebook, Twitter• Managing a content calendar across all social media platforms alongside the content team• Making Campaign Reports and monitoring the performance of the Campaigns by using Google Analytics• Setting quarterly/monthly social media objectives and reporting to the CEO • Tracking and analyzing website traffic flow and provide regular internal reports• Dealing with 3rd Party Agencies for Quality Lead Generation

Senior Executive - Presales

• Jun 2015 - Jan 2016

• Handling complete Presales Team and delegating work accordingly to them• Achieving lead generation target. • Generating new leads through extensive web research & internet marketing/cold calling. • Generate sales through referral clients. • Creating dealer network for selling residential /commercial units.• Identify and convert leads into potential clients • Upgrading the client with product knowledge in terms of competitors rate, configuration and market trends.• To identify clients needs accurately and accordingly direct them to the respective sales team. • To line up site visits and follow up with client till the closure of the deal.• Summarize and make reports on a weekly basis. • Handling inquiries and distributing the leads to Sales team (Pre & Post Sales). • Handling inquires for Prima Projects (above 1 Cr Ticket Size)• Handling inquires of HNI Clients

Senior Executive - Customer Relations

• Mar 2013 - Mar 2015

• Generating leads for sales team• Handling Inbound & Outbound Calls• Entering & Updating data into CRM• Validation of data• Quality Audit of leads handled by sales team• Handling SMS & Email Campaigns• Solving customer queries• Briefing about the projects handled by the organization• Receiving & Updating project details from Builders• Generating leads through different sources• Recovery of dead leads• Help the Web-Marketing/SEO team for project updating and marketing activity• Dealing & Monitoring the work of Franchisee• Coordinating with franchisee for revenue generation and achieving target• Handle pre and post sales process• Capturing feedback from clients