Experience

FCB/SIX

• Canada
• Advertising Services
• 1 - 100 Employee

• Account Director - Media

  • Oct 2022 - Present



Ola Electric

• India
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Manager-Digital Marketing

  • Mar 2021 - Aug 2022



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Senior Director

  • Apr 2020 - Oct 2020

  Media planning and strategy for Disney+Hotstar SVOD business and handled campaigns like Aarya, 100, Baaghi 3, Bundesliga, EPL, Hotstar Multiplex ,IPL 2020 launch along with the monthly BAU campaigns. Media planning and strategy for Disney+Hotstar SVOD business and handled campaigns like Aarya, 100, Baaghi 3, Bundesliga, EPL, Hotstar Multiplex ,IPL 2020 launch along with the monthly BAU campaigns.



Resultrix

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Associate Director

  • Oct 2018 - Mar 2020

  Media planning and buying for Hotstar India's AVOD part of the business.One of the key highlights during the stint was IPL 2019 which broke concurrency world record twice during the course of the campaign Media planning and buying for Hotstar India's AVOD part of the business.One of the key highlights during the stint was IPL 2019 which broke concurrency world record twice during the course of the campaign



PHD

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Associate Director

  • Jul 2017 - Aug 2018

  Led the refreshments category for HUL and handling brands like Lipton Green Tea, Brooke Bond Red Label, Brooke Bond Red Label Natural Care, 3 Roses, Brooke Bond Taj Mahal ,Bru Gold, Bru Instant, Magnum, Kwality Walls and Cornetto. My role involved planning and account management encompassing everything from dissecting the brief, making cost effective reach based media plans, getting them executed through relevant teams, post campaign analysis. Led the refreshments category for HUL and handling brands like Lipton Green Tea, Brooke Bond Red Label, Brooke Bond Red Label Natural Care, 3 Roses, Brooke Bond Taj Mahal ,Bru Gold, Bru Instant, Magnum, Kwality Walls and Cornetto. My role involved planning and account management encompassing everything from dissecting the brief, making cost effective reach based media plans, getting them executed through relevant teams, post campaign analysis.



iProspect Communicate 2

• Mumbai Area, India

• Strategic Media Planner

  • Sep 2015 - Mar 2017

  Overview My primary role involved making holistic digital marketing strategy as well as the paid media plans across all the relevant platforms for the new business pitches and work closely with the business development team to convert them into businesses. Some of the big pitches I worked for include: a) FMCG - ITC Personal care (Savlon, Fiama Di Wills, Engage) and Tobacco (Kwiknic) b) Apparels - Raymond, Max Fashion c) E-commerce- Tata Cliq,Just Buy Live,India Circus d) Travel- SriLankan Airlines e) BFSI- AMFI,Reliance Securities, Kotak Bank,Bloomberg,Standard Chartered f) Automobile- Ashok Leyland g) Entertainment - Warner Bros Played a major role in getting ITC brands on board and apart from paid media strategy and planning also led client servicing and relationship in the initial period. Apart from the new business pitches had also been involved in planning for the existing clients if there was a new brief and have made strategy and plans for existing clients like Cleartrip, Kotak Bank, Motilal Oswal, ICICI Lombard,HDFC Life,Angel Broking and was also involved in crafting annual strategy and planning for Abbott India. Detailed -Understanding the client's brief/business problem -Evaluating the digital platforms/channels/tools relevant to the client brief -Articulate strategic and tactical benefits and disadvantages of all digital platforms, providing compelling guidance on which platforms will be relevant to the client -Evaluate how various tools and technology can add to media efficiency and suggest the same -Analyse the tracking flow and which measurement tools will be relevant to measure the campaign data to draw actionable insights -Making strategy deck and presentation looping in all these aspect including tactical ideas wherever relevant Show less



Fulcro

• Advertising Services
• 1 - 100 Employee

• Client Servicing Manager-Media

  • Mar 2014 - Sep 2015

  IBS Media Planning & Servicing Brands Handled: a) Consumer Durables: Bajaj Electricals, Morphy Richards b) Media and Entertainment: Viacom 18- Comedy Central,VH1, Nickledeon c) Personal Care – Godrej Expert & Nupur d) Retail - Croma e) BFSI - Bajaj Finserv • Review the media brief • Explore and evaluate all the relevant media channels to achieve the campaign objectives • Prepare timetable to achieve the campaign objectives on time • Coordinate with publishers and buy the media at most competitive rates • Work with internal creative team for campaign creatives and also explore new ad formats across the selected media channels • Review and evaluate the campaign on day to day basis to ensure it is on track and draw actionable insights • Post campaign analysis and insights • Documentation right from plan approvals to publisher agreements and payments • Prepare new pitch presentations • Evaluate media proposals and share them with the clients with POV • Schedule and meet publishers on a regular basis to be updated about the industry trends Show less



Vserv AudiencePro

• India
• Advertising Services
• 100 - 200 Employee

• Digital Marketing Specialist

  • Jul 2013 - Feb 2014

  • Executing and delivering the company’s online marketing strategy to drive the business forward through key online marketing channels • Executing online branding, communications and campaigns through the company website, email marketing, attracting new customers and search marketing • Responsible for executing communications to drive leads and ensure through gap analysis, appropriate support to correct performance within cost effective targets. • Responsible for improving the design, usability, content and conversion points of the company website and for the promotion and growth of the company’s web properties. • Analyse and interpret user journey stats in order to improve the customer experience • To work with the wider Business Development team to improve customer attraction and retention • To take responsibility for managing projects ensuring that they are delivered within budget and scope Show less



Pinstorm

• India
• Advertising Services
• 1 - 100 Employee

• SEM & Project Management

  • Dec 2010 - May 2013

  Search Engine Marketing • Creating, implementing, tracking, analyzing and optimizing Paid Search campaigns. • Execute SEM documents such as: Keyword generation & estimation, Ad copywriting & Performance Reporting • Conduct deep data analysis to inform strategic marketing insights and optimization requirements • Draft on-going targeting recommendations based on audience composition analysis and geographic campaign requirements • Analyze data including CPC, impressions, CTR and conversions to reach desired CPA levels, increase ROI and lead generation. • Creating Social Media Presence of brands through Facebook Paid Search and Youtube Campaigns • Handled Brands like Cadbury Bournvita,5 Star, Dairy Milk, TUI, Sharekhan, Hongkong University, UCLA, Taylors and Open Magazine Project Management • Work with the Business Development team to execute various day to operations and act as a link between the Creative Team and the Business Development team Other responsibities • Prepare monthly revenue projections and assist finance in drafting various analysis reports • Keep a track of all campaign numbers and keep Finance and Media team in sync Show less



Quantemplate

• Mumbai

• Analyst

  • Jul 2009 - Nov 2010

  Business Analyst • Led the business analysis function as the sole business analyst providing business and marketing analysis modelling support to the executive team. • Provided business analysis support in new business development at the c-levels of some of the largest consumer brands and media companies in the world and for presentations for client by the executive team. • Analyzed the current list of advertisers for Times of India and Disney and ranked them in effectiveness utilizing ratings criteria developed by Quantemplate. • Analyzed major industry verticals and ranked the verticals based on how effectively each vertical is targeted by Times of India advertiser’s utilizing criteria developed by Quantemplate. Identified underperforming verticals where the return on investment for advertising dollars could be increased. • Prepared an extensive database of new clients in Excel (transportable in Access) for Times of India and Disney. • Developed a matrix of advertisers across major kids' channels for Disney identifying them as 'Good, Bad and Ugly' based on criteria developed by Quantemplate. • Analyzed the trend by plotting the movement in readership and CPT (cost/readership) for print publications over the course of several years for the Discovery channel. • Conducted a detailed portfolio analysis of competition of NDTV Imagine to understand the 'protagonist strategy' employed by the competitors. • Conducted an extensive research and analysis of the growing potential of small towns of India for Dainik Bhaskar Show less