Junior Graphic Designer

• Jan 2023 - Present

Graphic Designer

• Apr 2021 - Oct 2021

Canolfan Abbey Road, a mental health charity based in Bangor, approached and selected a small group of us at CSAD for a rebrand that would involve an identity and supporting assets. The primary aim of the rebrand was to capture the hearts and minds of both new and existing audiences, while staying true to the core purpose of the centre - promoting mental health in the local community. The objective was to create a "lighter and brighter" brand that would transform the charity and make it more approachable. To achieve this goal, an analytics assessment and brand/content strategy were developed to determine how the revamped identity could help acquire additional members and secure alternative revenue streams. With this system, the charity hopes to not only promote mental health but also thrive and grow, and continue to make a difference in people's lives. Show less