Experience

Realife Tech

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Chief Product Officer

  • Apr 2021 - Present

• Chief Operations Officer

  • Apr 2020 - Apr 2021

• Chief Commercial & Operations Officer

  • Aug 2019 - Mar 2020

• Chief Commercial Officer

  • Jan 2015 - Aug 2019

  The smartphone is ever-present at today's entertainment venues and live events. LiveStyled, the live commerce platform, analyses every fan's unique needs and preferences to put exactly the content and products they want in the palm of their hand, before they even know they want them. LiveStyled harnesses the power of mobile to bring fans closer to the things they love and makes live events easier, more convenient, more immersive and more profitable than ever before.My role is to drive the sales and marketing side of the business, including:- Managing our pipeline of opportunities, Identifying and closing deals with new strategic partners.- Supporting partners with launching and promoting their apps.- Helping partners increase their level of average revenue per attendee (ARPA) by acquiring users and monetising them.- Analysing the way users engage via mobile and the results of campaigns to identify which offers and content are truly working.- Applying the insights from this data analysis to improve our technology platform and the experience we can offer to users.



Concert Live

• Sales & Marketing Director

  • Oct 2014 - Dec 2015

  Concert Live brings together live music fans to give them access to the most exclusive products from their favourite bands. We create and sell live recordings for some of the world’s biggest acts including Robbie Williams, Elton John and KISS as well as providing the best deals on limited edition vinyls and merchandise.In our extensive product range we’ve got something for every live music fan to enjoy, and our close working relationships with our artist partners means we can offer products which nobody else has. These are items for fans to cherish, take pride in and tell their friends about. What's more, through the power of the LiveStyled platform, we can make it easier than ever before for fans to get access to these exclusive products.



Content Guru

• United Kingdom
• Software Development
• 200 - 300 Employee

• Senior Marketing and Solutions Consultant

  • Feb 2011 - Sep 2014

  Users adopt new technology faster individually than any organisation can collectively. This creates a gap between "Techspectation" - what consumers expect from the technology they use day-to-day - and what business or government can deliver. As a sales & marketing consultant in B2B software, I helped organisations to keep up with their consumers.As a solutions consultant, I worked with prospects and customers to develop a detailed understanding of their businesses and intelligently apply Content Guru's cloud communications technology to meet key strategic objectives, such as customer service improvement and cost reduction. I consulted with organisations in a range of sectors, from financial services and outsourcing to local government and emergency services.In addition, I supported key partners such as Vodafone, KPN and Northgate in their campaigns and sales engagements, helping them and their customers derive maximum value from Content Guru's platforms. My role also encompassed a range of marketing activities, including:- Leading the Content Guru marketing team- Driving marketing campaigns and lead generation- Organising PR and analyst relations- Developing case studies- Implementing Salesforce.com CRM.



Electronic Arts (EA)

• United States
• Entertainment Providers
• 700 & Above Employee

• QA Games Tester

  • Oct 2006 - Jan 2007

  Quality assurance games testing.



Atari

• United States
• Computer Games
• 200 - 300 Employee

• Intern

  • Jul 2005 - Aug 2005

  2 weeks' work experience in Sales & Marketing.