Experience

Caught Off Guard

• Marketing Services
• 1 - 100 Employee

• Digital Marketing Manager & Content Strategist

  • Oct 2022 - Present

  Founded by Harry Hayes Ethos: Working on great projects with good people Digital marketing campaigns for the music and creative industries Strategy, social media and content for labels, managers, artists and creatives



Serenade

• Australia
• Musicians
• 1 - 100 Employee

• Marketing Manager

  • Nov 2021 - Apr 2022

  Sydney, New South Wales, Australia Music NFT marketplace for real artists and fans serenade.co



[PIAS]

• United Kingdom
• Musicians
• 200 - 300 Employee

• Digital Manager

  • Mar 2020 - Nov 2021

  Sydney, New South Wales, Australia Responsible for the development, implementation and management of key digital campaigns; including marketing, DSP relationships, social and streaming campaigns. Campaigns include: Bon Iver Arlo Parks Phoebe Bridgers Sufjan Stevens Mildlife Cigarettes After Sex POND The Goon Sax Lord Huron Wave Racer Stevan Two Door Cinema Club Khruangbin



Inertia Music

• Australia
• Musicians
• 1 - 100 Employee

• Digital Marketing Coordinator

  • Mar 2019 - Mar 2020

  Sydney, Australia - End to end digital marketing campaigns for albums, EPs, singles - Online content strategy and production - Social media management - Management of multiple content management systems - Client management



Another Tangent

• Founder

  • Feb 2016 - Dec 2019

  Melbourne, Australia Another Tangent is a Melbourne based publicity and digital marketing company. Offering online PR campaigns, radio plugging and digital marketing solutions for musicians, artists, festivals, labels and events. Clients include Fortunes, Paradise Music Festival, Crush Club Records, Valve Sounds, Mellum



Freeway Music (label via Warner Music Australia)

• Assistant Manager

  • Aug 2018 - Mar 2019

  Sydney, Australia Day-to-day label management - Artist A&R - Coordinating label copy for DSP distribution - Coordinating release assets with artists and managers - Creating and sending press releases to Australian media and radio - Coordinating photoshoots, touring and grant applications - Social media marketing (Facebook and Instagram) (freewaymusic.co)



Melbourne Symphony Orchestra

• Australia
• Music
• 1 - 100 Employee

• Digital Marketing Assistant

  • May 2018 - Aug 2018

  Melbourne, Australia Day-to-day digital marketing assistant on a contractual basis. - Uploading content for 2019 season launch via Silverstripe CMS - Copywriting, editing and proofreading website copy - Developing customer profiles and ad copy for 2019 marketing strategy - Creating and embedding Spotify playlists - Resizing images and general maintenance of website



Archetype

• Australia
• Online Audio and Video Media
• 1 - 100 Employee

• Influencer Marketing Manager

  • Nov 2017 - Jun 2018

  Collingwood, Victoria Influencer marketing manager for: - Nike Australia's 'Month of Max' campaign. - Beats by Dre - Dearear Earphones



Bolster Group

• Junior Campaign Manager

  • Aug 2017 - Oct 2017

  Collingwood, Victoria - Building Facebook, Instagram, Google Adwords, Double Click Manager and Remarketing campaigns - Google Analytics and post campaign reporting - Writing engaging ad copy



Paradise

• Australia
• Musicians
• 1 - 100 Employee

• Head of Creative Marketing

  • May 2014 - Aug 2016

  Melbourne, Australia - Coordinating publicity strategies and live events to promote the festival - Overseeing of annual marketing, logistics and budgeting plans (Previously Partnerships & Grants Coordinator) - Direct discussion and collaboration with brands and companies - Creation of web content and interviews with festival performers



Wondercore Island

• Assistant Manager

  • Jan 2016 - Jul 2016

  - Assistant Manager to recording artists: Hiatus Kaiyote, Oscar Key Sung, Sampa The Great, Jaala, Groeni - Coordinating publicity and marketing campaigns, touring schedules & live events for the label’s artist



Palace Cinemas

• Australia
• Entertainment
• 1 - 100 Employee

• Front of House

  • Apr 2013 - Jun 2016

  Melbourne, Australia - Experience in bar service, coffee making, communication with customers - Strong involvement during International Film Festivals & large scale events



St Jerome's Laneway Festival

• Artist Rider Manager

  • Jan 2014 - Jan 2016

  Managing Artist Hospitality at Melbourne St Jerome's Laneway Festival 2014,15,16 - Delivering and catering to artist riders, dressing rooms, personal needs - Coordinating volunteers in achieving high quality and seamless artist services



Listen Out

• Artist Liaison and Stage Management

  • Sep 2013 - Sep 2014

  Melbourne, Victoria - Ability to work professionally, take initiative and meet deadlines - Fast paced, critical decision making