Experience

Zebra Associates

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Data Strategy & Optimisation Lead

  • Aug 2020 - Present



Tech Mahindra

• IT Services and IT Consulting
• 700 & Above Employee

• Data Strategy & Delivery Lead (Contract)

  • May 2019 - Aug 2020

  • Led implementation of Microsoft Azure DWH, Oracle Data Lake, MicroStrategy, SAS and Adobe Campaigns.• Formalised requirements into proposed ways of working which informed a re-organisation of existing reporting & analytics teams• Acted as Insights interlock between delivery programme and receiving business teams.• Translate technical deployments into business outcomes and capabilities into a centralised analytics CoE.• Mobilised an Architecture Drains-up review which led to a business case supported by the COO to engage Billigence on a PoC demonstrating benefit of architectural re-design to Snowflake, Data Bricks & Tableau• Responsible for £10m engagement with Three UK



John Lewis & Partners

• United Kingdom
• Retail
• 700 & Above Employee

• CRM Consultant (Contract)

  • Oct 2018 - May 2019

  • Re-designed and managed build of new voucher offering including development of optimisation engine for MyJohnLewis loyalty scheme to drive engagement with always-on reporting leading to a reduction in churn and £2.3M benefits• Led project to create customer journey funnel and customer buying cycle classification for outbound targeting and re-engagement.• Company-wide stakeholder management and engagement.



Camelot

• United Kingdom
• Insurance
• 1 - 100 Employee

• Strategic Analytics Consultant (Contract)

  • Oct 2016 - Sep 2018

  • Led project to optimise ranging process to utilise Machine Learning, improved transparency and automation, and add incremental £52M in revenues p/a.• Led strategic review of retail operations saving £15.3M in costs and delayed sales.• Engaged with other departments to collect and document pain-points. Applied analytics to identify root causes and offer solutions.• Responsible for collection of analytical needs from the business, and their prioritization and solution by offshore outsourced teams in India via analytical partner agency.



Vodafone

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Commercial Data Consultant (Contract)

  • Jun 2016 - Sep 2016

  • Improved the referrals process saving up to £300k p/a on acquisitions.• Customer base investigation including the creation of usage-basedsegmentations to streamline customer touchpoints and prioritise goalsfor customer journey.• Led forced migrations programme generating £400k rationalisinglegacy base.• Created financial model to evaluate revenue collections process.



Wunderman UK

• Senior Strategic Insight Manager

  • Oct 2014 - Jun 2016

  • Led and managed a team of analysts (US and UK based) in delivering a suite of insight solutions for Shell.• Line management, training, and client billing responsibly for 6.• Represent the agency as Analytics Expert and project leader in newbusiness pitches.• Customer Experience and journey mapping to inform new strategiesand an award winning CRM engagement (Shell Pump Challenge –Winner of Best Use of Communications - Loyalty Magazine 2016)• Responsible for developing new, innovative analytics to align with Shell's global strategy.• Develop marketing and communication strategy based on business insights.• Led ‘Introduction to Insights' course for non-technical colleagues.• Presented work at a SAS Users event as a case study of SASapplications in business.• Responsible for Shell data engagement of £3.5m



dunnhumby

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Insight Analyst

  • Aug 2012 - Oct 2014

  • Led integration of Tesco, Facebook and Sky's data to create a joint comms strategy.• Measured impact of customer experience trials for in-store events and communications.• Defining requirements for ad-hoc work, large scheduled deliverables and regular reports to support business decisions on ranging, brands and store re-fits for Tesco.• Undertook national campaign, product launch and store refresh measurement, exploratory analytics and segmentations [SAS, SQL] to inform strategy.

• Insight Analyst

  • Jan 2011 - Aug 2012

  Working within the Commercial CRM Team my role was focused on leveraging the data in Vodafone's comprehensive usage database to increase the efficiency of how Vodafone talks to its customers and use this data to understand customer behaviour to inform business decisions. Most of my clients were internal, and the work geared to specific understanding or efficiency pieces.In this role my responsibilities included:Decrease customer churn and increase sales by use of Propensity Models [SAS, & SQL, KXEN Regression Software] to prioritise customer communications.Provide bespoke insights to back up business decisions e.g. customer numbers, growth, usage and revenue changesSupported by two data analysts, provide regularly scheduled customer insightRebuild of customer aggregate tables and monthly summary reports [SAS] with automated rebuild macros and schedules. [Unix]Researched and delivered a Handset SegmentationTested new data sources and summaries for consistency with existing systems and managed current databases to ensure efficient storage.Worked to help identify and resolve issues in internal processes that were causing a negative experience for customers.



UK Ministry of Justice

• United Kingdom
• Government Administration
• 700 & Above Employee

• Data Analysis & Modelling Officer

  • Sep 2009 - Dec 2010

  Joining on a six month Internship, I began work on the Activity Based Costing project before moving onto work with the Legal Service Commission advising on other costing projects.In these roles my main duties included:Developing business process models.Provided support to operational sites for a timing survey.Briefing managers and staff by giving bite size training on the survey and answering queries.Management of data collection for two timing surveys including the collation and validation of data.Development of a forecast models based on extracted information from bespoke MIS software.Technical reviews of activity based cost models.Project support including the creation of project start up and close down documents, co-ordination of workshops.Secretariat support for Project Boards including scheduling Board meetings, preparing agenda’s taking minutes and maintaining risk and issues logs.



KMI Brands Ltd

• United Kingdom
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Assistant Accountant

  • Jun 2008 - Sep 2008

  On this Summer Internship I was responsible for the tracking and distribution of invoices and developing a worksheet that logs all outstanding invoices within the company, who they were most recently sent to, and automatically gave summary information, on the number and proportion of invoices returned late.I was also responsible for writing a guide for new and existing employees explaining tasks and company procedures. Also, I regularly used specialist software such as Access Supply Chain and Dimensions software.