Experience

Kaizen

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Head of SEO

  • Feb 2021 - Present



The Media People

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• SEO & Technical Lead

  • Oct 2020 - Feb 2021



VERB | powered by Croud

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Technical Lead

  • Jan 2020 - Oct 2020

  Promoted to oversee the full technical arm of VERB brands with a mission to build an Analytics & Attribution product and a team to meet client needs and to build new revenue lines for VERBLevelling up cross-channel analytics and data insight to provide proactive digital strategic consultancy for clientsRaise the internal bar for technical process to ensure that websites were delivered to a best in class standard, with outstanding SEO, Accessibility and Content Design at their core by providing internal training and documentation

• Head of SEO

  • Jun 2018 - Jan 2020

  Building and managing a team of 10 Account Managers, Account Executives and Account Directors to deliver an outstanding SEO product across multiple luxury verticalsWorking closely with clients and account managers to craft strategy and account delivery to maximise client satisfaction and retentionBuilt a team philosophy to account delivery centred on account retentionOversaw SEO retainer growth to VERB Brands highest-ever levels whilst bringing the product into 2020, crafted around a philosophy of client satisfaction, driving performance and clarity of reportingWorked closely with MD to build and deploy a department effectiveness tracker across all client departments including PPC, Social Media, and Web Dev, to track profitability and allocation levelsBuilt department dashboard to oversee ongoing servicing levels to ensure clients were correctly servicedDeveloped new business generation through quick-audits and 3-slide decks to drive pitches and revenue increasesPersonally delivered training on in-depth SEO and client servicing to boost team effectivenessWorked on SEO new business pitches with a high rate of pitch success



DBD Media - Verb Brands Group

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior SEO Strategist

  • Oct 2016 - Jun 2018

  Involvement across organic client supporting the SEO strategy approach to highlight gaps in servicing and maintain client satisfaction in SEO deliverables and performanceProviding overall client organic health overview to MD with action points on growing, improving and retaining accountsWorking with clients across multiple industries including ecommerce, travel, charity and b2b to deliver best-in-class SEO-optimised websites, with mobile-first accessibility as a priority with several successful site launches and re-launches

• SEO Account Manager

  • Sep 2015 - Sep 2016



iProspect

• Advertising Services
• 700 & Above Employee

• SEO Strategy Executive

  • Aug 2014 - Sep 2015

  Worked as part of the specialist SEO Strategy department at iProspect London, delivering and presenting tailored SEO strategy products for enterprise clients with a focus through technical SEO and content strategy. Strategy had a strong focus on delivering closely to client KPIs whilst creating upsell opportunity for iProspect.Maintained regular client communication and strategy support for direct clients, alongside standalone SEO strategy deliverables for one-off projects.Developed several proprietary technologies using self-taught scripting ability to aid with day-to-day SEO deliverables and to improve level of insight for clients.

• SEO Analyst

  • Jun 2013 - Aug 2014



Identidot

• United Kingdom
• Security and Investigations
• 1 - 100 Employee

• Online database administrator

  • Feb 2013 - May 2013

  Managed databases locally and online, input new reports to online database, and assisted with technical aspects of business, including building client-facing website functionality. Managed databases locally and online, input new reports to online database, and assisted with technical aspects of business, including building client-facing website functionality.



StephenRobson.co.uk

• Senior Webmaster

  • May 2012 - Feb 2013

  Design, coding, marketing, analytics, SEO, dynamic online database creation and management. PHP, JavaScript & JQuery, SQL development. Design, coding, marketing, analytics, SEO, dynamic online database creation and management. PHP, JavaScript & JQuery, SQL development.



Bridgestone EMIA

• Belgium
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Assistant Auditor

  • 2012 - 2012

  Assisted with internal audit of inter-co transactions and discounts, gathering evidence required for the audit from SAP through liaising with various departments of the offices. Assisted with internal audit of inter-co transactions and discounts, gathering evidence required for the audit from SAP through liaising with various departments of the offices.



Bridgestone EMIA

• Belgium
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Admin Assistant

  • 2006 - 2006

  Participated in key business functions such as invoicing, delivery note generation and Proof of Delivery data entry;Worked as part of the operations team in the warehouse including offloading and stock placement/pick of tyres. Participated in key business functions such as invoicing, delivery note generation and Proof of Delivery data entry;Worked as part of the operations team in the warehouse including offloading and stock placement/pick of tyres.