Marketing Executive - Performance

• Apr 2022 - Present

Acquisition Marketing Executive

• May 2021 - Apr 2022

My role as Acquisition Marketing Executive covers a wide variety of marketing activities all with the same end goals to bring in more leads for our sales teams. I work closely with our content team to help with the creation of email marketing campaigns, lead generation blogs and other acquisition activities. My main responsibility is to look after the Barbour ABI social media channels. This entails creating content that will be relevant to our target audience, whether that be project updates from our own database, communicating our lead generation campaigns online or promoting content from our partners. Show less

Marketing Executive

• Jun 2019 - May 2021

As the Marketing Executive at Barbour ABI, it is my role to assist the rest of the marketing team carry out a wide variety of projects and tasks.My key responsibilities in this role include:• Promoting content or offers on both Barbour ABI's website and social media.• PR liaison and live chatting with prospects via the integrated website chat system.• Working on events and exhibitions, from the initial early planning stages through to manning the stands.• Distributing leads and prospects through to the sales teams using Barbour ABI's internal CRM system. Show less

eCommerce Executive

• Mar 2018 - Apr 2019

As an eCommerce Executive at the realbuzz group, my role was to work closely with both the retail and marketing teams to deliver a successful eCommerce website using Magento. The key responsibilties of my role included: • Managing the products that were visble on the site, including product descriptions, photos and prices • Communicating with the physical realbuzz stores to keep all of their information online accurate and up to date • Assist with the creation of retail emails and homepage changeovers, helping to pick out which products should be pushed to our customers. Some of the eCommerce projects that I worked on were: • Rapid flash sales that required a quick turn around on the website • A complete redesign of the website navigation system Throughout my time at realbuzz my jobs evolved to cover more than just the ecommerce side of the business. It became my responsibility to make sure that any sales that were happening were communicated and actioned in-store and on our POS system, Trims. I was also involved in the buying and distribution process for the stock that came into the business. realbuzz also produce a free magazine relating to all things health and fitness which I was also involved with. Show less

Social Media Executive

• Sep 2017 - Oct 2017

Following a re-branding, LBM became FBI Consultancy. My job role remained the same and I carried out the same duties as before. When FBI Consultancy Ltd was created, we created brand new social media accounts, meaning that we had to work from scratch to build our followers up from zero. Due to the business change, massive redesigns were required for all business assets, a task which I headed up for the business. Following a re-branding, LBM became FBI Consultancy. My job role remained the same and I carried out the same duties as before. When FBI Consultancy Ltd was created, we created brand new social media accounts, meaning that we had to work from scratch to build our followers up from zero. Due to the business change, massive redesigns were required for all business assets, a task which I headed up for the business.

Social Media Executive

• Oct 2016 - Aug 2017

As part of my apprenticeship, I worked as a Social Media Executive at LBM. It was my duty to run the businesses social media accounts as well as to research business social media to find warm leads for our business and our clients. In terms of lead generation I was responsible for finding potential business for ourselves and our clients to work with. I mostly used LinkedIn to find businesses that could be beneficial to us and our clients and followed up with initial outreach, As a content creator, I would regularly write articles for the company, which would be based on relvena terms for our business and follow SEO best practices. I was also responsible for our businesses social media presence and tracking the progress of the accounts through detailed analytical reports. Show less