Account Director

• Feb 2021 - Present

Senior Account Manager

• Aug 2019 - Present

Author - Short Fiction and Non-Fiction

• Oct 2018 - Present

Alright, so this was a scary risk I took. In October 2018, I quit my agency job to follow a dream. I wanted to write, and be published. There was no road map, no step-by-step, no way of knowing if it was going to work out. But it was something I had to do.Luckily, knowing my goal was to be published, I knew what my tasks were:- learn writing techniques to improve my prose- work on tightening up my dialogue- deepen my characterisation- learn to move my plot along with little distraction- delve into fiction theory and know why I chose this genre to express myself- submit, submit, submitAfter several months of hard work, the sacrifice paid off. I sold two of my short stories to publishers in the States, and they will be published in the next few months (links forthcoming!). I plan to continue submitting my stories for publication, with the ultimate goal of having a short story collection published.Still, it took several months of very difficult work to get to this point. I learned that following a dream means embracing the grind. It means facing the reality of failure every day. It means continuing despite all lurking doubts, and putting in the work every. damn. day. Some days are better than others, and the grind is always present, but I don't regret choosing this.

Digital Account Lead

• Jun 2016 - Sep 2018

🚩Planned and managed campaigns for key clients across multiple markets with budgets ranging from RM20k to RM3m+🚩Facilitated the increase of key client digital spends by 2x from H1’18 to H2’18🚩Lowered FMCG client's E-Commerce CPA by 74% in two months by advising on new ad units and refining targeting criteria (RM13.42 to RM3.50)🚩Lowered Entertainment client's CPA rate (online ticket purchase) by 63% from previous agency in 6 months (RM6 to RM2.22) by tightening audience targeting and streamlining conversion tracking🚩Key Clients: Kimberly-Clark, General Electric, Hawley & Hazel, Mercedes-Benz, TGV Cinemas + Pictures

Senior Digital Executive

• Sep 2014 - Jun 2016

🚩Trained in end-to-end digital strategy, media planning/buying, and campaign execution (ad operations)🚩Planned and managed digital campaigns with budgets from RM10k - RM1m+🚩Key Accounts: U Mobile, Shell, Subway, Fonterra, the Sunway Group 🚩Trained in end-to-end digital strategy, media planning/buying, and campaign execution (ad operations)🚩Planned and managed digital campaigns with budgets from RM10k - RM1m+🚩Key Accounts: U Mobile, Shell, Subway, Fonterra, the Sunway Group

Director of Content

• Feb 2014 - Dec 2015

www.rockingtheworld.org www.rockingtheworld.org

Clerk of Chambers

• Sep 2012 - Sep 2013

🚩Managed day-to-day office operations🚩Assisted senior lawyers with the drafting, editing and compilation of documents, legal research, filing with courts, scheduling court appearances, and meeting with clients🚩Aided in designing the firm's online filing system and implementing the shift from paper to electronic office 🚩Managed day-to-day office operations🚩Assisted senior lawyers with the drafting, editing and compilation of documents, legal research, filing with courts, scheduling court appearances, and meeting with clients🚩Aided in designing the firm's online filing system and implementing the shift from paper to electronic office

Museum Assistant

• Jan 2012 - Apr 2012

Event Coordinator and Research Assistant Event Coordinator and Research Assistant