Experience

Fractal Agriculture

• United States
• Financial Services
• 1 - 100 Employee

• GTM Lead

  • Aug 2022 - Present

  San Francisco Bay Area



Corteva Agriscience

• United States
• Farming
• 700 & Above Employee

• Strategy & Operations Lead, Carbon & Ecosystem Services Portfolio

  • Apr 2022 - Jul 2022

  San Francisco Bay Area - Managed Senior Leadership team across Product, Sales, and Support to fund the Carbon Initiative’s annual product development roadmap, customer support model, and marketing strategy - Led external partner relationships for the Carbon Initiative to establish a joint offer, sales & support model, and software user experience; enabled Initiative to expand by 25 states and 17 crop types over one year - Assessed carbon offer expansion to new farmer & carbon buyer segments by modeling business… Show more - Managed Senior Leadership team across Product, Sales, and Support to fund the Carbon Initiative’s annual product development roadmap, customer support model, and marketing strategy - Led external partner relationships for the Carbon Initiative to establish a joint offer, sales & support model, and software user experience; enabled Initiative to expand by 25 states and 17 crop types over one year - Assessed carbon offer expansion to new farmer & carbon buyer segments by modeling business economics, testing product market fit, and exploring partnership opps. to scale; recommended not to expand offer

• Marketing Manager, Carbon & Ecosystems Services Portfolio

  • Mar 2021 - Apr 2022

  San Francisco Bay Area - Designed the Carbon Initiative’s go-to-market strategy, including audience segmentation, product positioning, and customer buying journey; exceeded enrollment target by 67%. - Developed sales enablement strategy, training plans, and Salesforce sales funnel; enabled +4200 sales reps to promote the Carbon Initiative with conversion rate of ~40% on sales qualified leads - Created quarterly content marketing campaigns; generated +80k site visits, +4.5k marketing qualified leads; exceeded… Show more - Designed the Carbon Initiative’s go-to-market strategy, including audience segmentation, product positioning, and customer buying journey; exceeded enrollment target by 67%. - Developed sales enablement strategy, training plans, and Salesforce sales funnel; enabled +4200 sales reps to promote the Carbon Initiative with conversion rate of ~40% on sales qualified leads - Created quarterly content marketing campaigns; generated +80k site visits, +4.5k marketing qualified leads; exceeded lead generation plan by 33%



Granular

• United States
• Farming
• 1 - 100 Employee

• Product Marketing Manager

  • Jan 2020 - Mar 2021

  San Francisco Bay Area - Led the product launch process across Product, Customer Success, Marketing, and Sales teams for Corteva’s fertility consulting software; enabled +300 agronomic advisors to achieve 110% of sales target. - Managed sales & marketing partnership with John Deere to automatically get farmer data into Corteva software from farm equipment; enabled 40% of all acres to flow automatically into product while netting +4M new acres



3M

• United States
• Industrial Machinery Manufacturing
• 700 & Above Employee

• MBA Intern, Strategy & Marketing Development Group

  • Jun 2019 - Aug 2019

  Greater Minneapolis-St. Paul Area - Created market penetration strategy for 3M’s vinyl films in the commercial building refresh market; strategy targeted $210M/year opportunity and shaped 2020 US marketing campaign -Designed & led 12-person workshop to improve value proposition of 3M’s drug development division against a key competitor's strategy; workshop produced two projects to improve customer journey & shift drug portfolio



Land O'Lakes, Inc.

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• MBA Intern, Corporate Strategy Group

  • Jun 2018 - Aug 2018

  Greater Minneapolis-St. Paul Area - Conducted market-entry assessment into the distribution of bio-based fertilizers across 1,100+ retail locations; assessed 10 fertilizer start-ups and provided COO with a recommendation on product portfolio expansion - Benchmarked three-year revenue, earnings, and gross margin projections against industry trends and competitor growth forecasts; shaped strategic plan and reported analysis to CFO



Corteva Agriscience

• United States
• Farming
• 700 & Above Employee

• MBA Student Consultant

  • Mar 2018 - Apr 2018

  - Developed Tableau-based investment decision tool to drive crop input sales through agriculture sustainability partnerships; determined funding for three projects encompassing 500K+ farm acres



PwC

• Professional Services
• 700 & Above Employee

• Senior Associate

  • Aug 2013 - Jun 2017

  Washington D.C. Metro Area Senior Associate, June 2016 – June 2017 - Secured buy-in from PwC leadership to create and market a disaster preparedness offering to international development clients; won 2 engagements worth $500K+ - Analyzed 200 businesses across six industries to assess supply chain resilience within New Orleans; findings prioritized funding allocation of city's $205M disaster preparedness program Experienced Associate, June 2014 – June 2016 - Launched a UN public-private partnership that… Show more Senior Associate, June 2016 – June 2017 - Secured buy-in from PwC leadership to create and market a disaster preparedness offering to international development clients; won 2 engagements worth $500K+ - Analyzed 200 businesses across six industries to assess supply chain resilience within New Orleans; findings prioritized funding allocation of city's $205M disaster preparedness program Experienced Associate, June 2014 – June 2016 - Launched a UN public-private partnership that funds and implements projects to assist companies adapt their business operations to climate risk; engaged 200+ organizations and funded 10 projects across six continents - Built go-to-market strategy to support insurance companies offer commercial property flood insurance within the Boston metro-area; created business development playbook for the city's insurance initiative - Collaborated with 8 offices across US Department of State to build process maps detailing its global medical operations; maps determined the design and statement of work for enterprise health records system Associate, August 2013 – June 2014 - Managed 11 engineers to design/deploy an IT crisis response tool for U.S. government offices aboard; implemented the solution to 260 locations and out-performed schedule deadline by 12% - Trained four offices respond to IT crisis scenarios by leading simulations and authoring procedures; implemented processes during real-time evacuation - Oversaw $15M+ in supplier relationships and forecasted inventory for the IT crisis tool deployment; saved the U.S government $4M+ over four years Show less



U.S. Department of State

• United States
• International Affairs
• 700 & Above Employee

• Foreign Assistance Intern

  • May 2012 - Aug 2012

  Washington, D.C.



U.S. House of Representatives - Office of Congressman Michael Fitzpatrick (PA-8)

• Staff Assistant Intern

  • May 2011 - Aug 2011

  Washington, D.C.



State Senate of Pennsylvania - Office of State Senator Chuck McIlhinney (PA-10)

• Staff Assistant Intern

  • May 2010 - Aug 2010

  Doylestown, PA