Experience

Free Artists

• Financial Services
• 1 - 100 Employee

• Co-CEO & Founder

  • Aug 2022 - Present

  New York City Metropolitan Area Free-Artists is a peer-to-peer financing platform for creatives; building the first permissionless open financial market for creatives. Driving ‘content-market fit’, Free-Artists enables creatives to access healthy financial resourcing pre-project & a team of motivated fans.



Riff Official

• Canada
• Professional Training and Coaching
• 1 - 100 Employee

• CEO & Founder

  • Sep 2018 - Nov 2022

  Toronto, Canada Area Riff Inc. functions as a virtual business partner for creators (musicians, athletes, etc.). We work with industry leaders across creative fields to build the infrastructure needed to drive financial independence for every creator. Our 3 key pillars: - Income: Personalized Revenue Recommendations via machine-learning - Upskill: Customized Coaching Tools (NLP, performance-based learning) - Opportunity: Growth Ecosystem presenting relevant tools, accelerators, collaborations… Show more Riff Inc. functions as a virtual business partner for creators (musicians, athletes, etc.). We work with industry leaders across creative fields to build the infrastructure needed to drive financial independence for every creator. Our 3 key pillars: - Income: Personalized Revenue Recommendations via machine-learning - Upskill: Customized Coaching Tools (NLP, performance-based learning) - Opportunity: Growth Ecosystem presenting relevant tools, accelerators, collaborations, etc. A creator's success should be determined not by their financial or cultural background, but by their talent & hustle. Come join us. Show less



Lucky Mobile

• Canada
• Telecommunications
• 1 - 100 Employee

• Online Customer Growth & Partnerships (SaaS)

  • Feb 2019 - Jul 2021

  Toronto, Canada Area • Deciding on key events & executing our POP to drive brand reach, converting target demographic into paid consumers by placing strategic offers that are relevant to the end user • Executing automation processes to improve delivery times as the Shopify online orders skyrocket • Building a consistent leads funnel (for this 1 year-old firm) by discovering pain points with partners who have similar consumers, then creating deals by solving them with Lucky’s value prop



Bell Media

• Canada
• Entertainment Providers
• 700 & Above Employee

• Innovation & Digital Growth - Data-based tools for decision making

  • Jun 2018 - Feb 2019

  Toronto, Canada Area - Drove new growth to digital products (iHeart, Discovery, Crave, etc.) by building comprehensive data tools that were purposed to find cost-effective & high impact content - Leverage BCE connections to create partnerships that drive more viewers & more telecom subscribers - Won the Bell Media Hackathon - business concept (eta 2020) will drive more digital users from the emphasis of organic growth



Bell

• Canada
• Telecommunications
• 700 & Above Employee

• Retail Growth - Tech Project Builds & CAPEX Management

  • Oct 2017 - Jun 2018

  Toronto, Canada Area - Increased traffic volumes to store by showcasing growth potential to C-Suite executives & working with a machine-learning vendor to personalize the customer journey with relevant data - Raised $20M in CAPEX by selling the executive team on the vision of the ideal in-store experience - Lifted store sales & conversion rates by securing further investment in the mobile performance app; showcasing statistical significance of consistent metric visibility & solving major consumer pain points



Ivey Sport & Entertainment Business Club

• Co President

  • Apr 2016 - Apr 2017

  Richard Ivey School of Business - Quarterbacked the team in this fast-paced business school. During the year, it was crucial to keep each VP updated through the universal calendar and motivated by allowing them to create their own success metrics - Organized an events schedule to inform students about the endless opportunities in the industry. Students were motivated to attend by using innovative advertising and drawing feedback to develop events



Bell

• Canada
• Telecommunications
• 700 & Above Employee

• Customer Operations, Business Intelligence Consultant

  • May 2016 - Aug 2016

  Toronto, Canada Area - Analyzed big data using Bell’s internal systems (Teradata, SAS, Tableau) and delivered a recommendation to Customer Experience VPs on the opportunity to increase subscribers by reducing consumer slippage - Managed the 8-person consulting team by establishing and maintaining trust during the term. As the project required analysis on multiple lines of business and different customer segments, reliance was crucial to ensure success, and periodic meetings with specific metrics to be completed… Show more - Analyzed big data using Bell’s internal systems (Teradata, SAS, Tableau) and delivered a recommendation to Customer Experience VPs on the opportunity to increase subscribers by reducing consumer slippage - Managed the 8-person consulting team by establishing and maintaining trust during the term. As the project required analysis on multiple lines of business and different customer segments, reliance was crucial to ensure success, and periodic meetings with specific metrics to be completed fostered trust Show less



Canadian Cancer Society

• Canada
• Non-profit Organizations
• 700 & Above Employee

• Special Events

  • May 2015 - Aug 2015

  Oakville, ON - Qualitatively analyzed past events to consult the fundraising specialist by giving advice of target segments and providing a value proposition for each market to create successful events that raised over $600,000 - Analyzed consumer behavior by reviewing post event results and presented findings to management; resulted in plan to enhance fundraising initiatives for 2016



University Students' Council at Western University

• Canada
• Non-profit Organizations
• 100 - 200 Employee

• Relay for Life Coordinator and Charity Executive

  • Jul 2014 - Jun 2015

  - Communicated the importance of transparency by being open to feedback and safety from failure to drive thoughtful discussions on the committee, making the event continuously adapting and evolving every year - Executed the event night by creating an inspiring and intimate atmosphere while motivating the volunteers to stay on task by communicating the importance of their participation



Port Credit Yacht Club

• Canada
• Hospitality
• 1 - 100 Employee

• Senior Opti Level Instructor

  • Jun 2013 - Sep 2014



Milton Heights Racing Club

• Ski Coach

  • Oct 2010 - Mar 2012

  - instructed students (including adults) how to ski safely



Sick Kids Children's Hospital

• Student Volunteer

  • 2011 - 2012

  - responsible for the paperwork and attending to the children