Experience

VRCA - Vancouver Regional Construction Association

• Canada
• Construction
• 1 - 100 Employee

• Content Producer

  • Feb 2023 - Present



Arkitek Creative

• Canada
• Media Production
• 1 - 100 Employee

• Associate Producer

  • Apr 2022 - Sep 2022

  - On-site Producer and Director of promotional advertisement production for the Vancouver Attractions Group, shooting engaged tourism customers at several Vancouver attractions over a week-long production. Provided direction for talent and volunteer talent, direction for the camera department, location management, maintained schedule and logistics, managed line production costs, and collected/logged talent release forms for over 50 individuals. - Contributed to business development by heading and authoring the submission of several RFPs, leading to the successful win of the Forestry Innovation Investment bid, and shortlisting the pre-qualified list for the First Nations Health Authority. - Responsible for and contributed to business development and lead procurement by conducting daily outreach and lead generation utilising a number of online resources and networks, cold calling, and email communications. All interactions and data captured and logged on Hubspot CRM. Also provided in-person presentations and created client and sector specific pitch decks. - Responsible for and contributed to the development of cost estimates, project scoping, and quoting. - Led and contributed to corporate communications by developing a company email newsletter, social media posts, and website copy editing. Resigned from the company after 6 months due to different organizational values, but very much am proud of my contributions and enjoyed my time there. Show less



Atlas Institute for Veterans and Families

• Canada
• Mental Health Care
• 1 - 100 Employee

• National Director, Marketing and Digital Media

  • Jan 2021 - Sep 2021

  - Recruited to build the marketing and communications department, developed the first two-year plan to formally launch the centre’s online presence.- Developed the CoE PTSD’s marketing and communications strategy, and the brand and content strategy.- Hired and managed a marketing team of four; Website Developer, Design Lead, Communications Coordinator, and Content Manager.- Lead on brand development and strategic storytelling, co-writing and producing our media content, which included two PSA’s and several online events.- Was responsible for developing the foundations of new media content for the organization including an online event series and a Veteran-centric podcast series. Show less

• National Manager, Marketing and Digital Media

  • Nov 2019 - Sep 2021

  - Recruited to build the marketing and communications department, developed and executed the first two-year plan to formally launch the Centre's online presence and digital content.- Developed the CoE PTSD’s marketing and communications strategy, and the brand and content strategy.- Hired and managed a marketing team of four; Website Developer, Design Lead, Communications Coordinator, and Content Manager.- Took the lead on brand development and strategic storytelling, co-writing and producing our media content, which included two PSA videos and several online events.- Was responsible for developing the foundations of new media content for the organization including an online event series and a Veteran-centric podcast series. Show less



Canadian Mental Health Association

• Canada
• Mental Health Care
• 700 & Above Employee

• National Manager, Digital Content, Fund Development

  • May 2016 - Nov 2019

• National Manager, Marketing and Social Media

  • May 2016 - Feb 2019

  - Hired and managed a small team; Website Developer, Graphic Designer, and Communications Coordinator.- Spearheaded the development and execution of online marketing campaigns, including the development of original video content, most notably for the 100 Years of Mental Health anniversary campaign.- Managed and provided oversite for the organization's website environment which included providing support and development for a network of over 80 CMHA provincial divisions and municipal branches.- Was responsible for overseeing the organization's day-to-day communications and marketing content, as well as producing original content.- Supported the Program Development portfolio by co-producing the video and animation content for the Not Myself Today workplace mental health program.- Supported the Fund Development portfolio by creating content for the annual fundraising event Ride Don’t Hide. Show less



Renascent

• Canada
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Specialist

  • Jan 2015 - May 2016

  - Knowledge Management - improved Renascent's strategic business planning by thoroughly analyzing Renascent's top 15 competitors, providing key insights, which lead to the creation of alternative program options which have contributed to a record breaking year for fee for service business. - Website Management and Optimization - increased website traffic by over 35% in 6 months by coordinating 2nd party web developers and SEM/SEO vendors to maximize Renascent's content and brand recognition as a trusted treatment provider, contributing to the record breaking year of fee for service. Contributed to page optimization by implementing meta description and title tagging where it did not exist. Regularly reported on website traffic using Google Analytics. - Social Media Management - increased total amount of followers for all social channels by 22% by increasing channel activity with resourceful content, contributing to further building Renascent's trusted image. Ran Renascent's most successful social media campaign during #BellLetsTalk hosted on a Livestream platform, reaching a total audience of 3,313. - Advertising and Event Promotion - worked with Foundation team to prepare collateral materials and online strategies to promote a record breaking year of fundraising, donations, and awareness, by reaching and surpassing our targets for our major events. - Branding - worked with designers to create coordinated and consistent designs for external and some internal collateral and documents, helping contribute to a more professional and trusted image, leading to an increase in new and renewed corporate partnerships and sponsors. Show less



IM Video

• Toronto, Canada Area

• Solutions and Editor

  • Jul 2014 - Apr 2016

  - Successfully coordinate and manage multiple projects through different phases, resulting in overall increased company performance. - Took on role of creative director in order to provide creative solutions and to conceptualize “ideas” into comprehensive projects, by creating treatments, scripts, storyboards and shot lists. - Professional level video, photo, and motion graphic editing in-house and on-site. - Prepare solution reports by analyzing market data and research specifically related to project objectives. - Produce solutions for digital content to maximize originality and effectiveness, resulting in increased campaign performance. Show less



Cancer Knowledge Network

• Canada
• Health, Wellness & Fitness
• 1 - 100 Employee

• Marketing and Social Media Manager

  • Jan 2014 - Sep 2014

  - Initiated the brand identity for Knockout Cancer with the project coordinator and president, leading to the creation of a new young adult cancer awareness and support campaign. - Created all content for the media sales package, including branding logo and campaign video, in preparation for the sponsorship sales phase. - Managed all social media aspects of the campaign using Facebook, Twitter, Tumblr, Youtube, and Instagram to build following prior to the finalization and launch date. - Collaborated with company president to balance creative mandate with financial constraints via weekly budget updates and online market value analysis. - Took ownership of market research initiative to better develop go to market campaign with the project manager. Show less



Studio M

• Canada
• Advertising Services
• 1 - 100 Employee

• Editor and Digital Media Manager

  • Mar 2012 - Feb 2014

  I spent the better part of the first half of my career working on a number of film sets before landing a full-time placement with studio m, a multi-award winning production studio, specializing mainly in corporate media and advertising. There I was part of many commercial productions with large brands such as Under Armour, WestJet, Kraft Canada, Telus, and many others. A few highlights were working as a camera operator and production crew for the first year of the WestJet Christmas Miracle, and capturing some of the most important reactionary shots. Another highlight would be working grip and lighting crew and production assistant to the Under Armour - Play Anywhere commercial series starring Carey Price and Tyler Seguin. - Collaborated with internal team in developing concept, strategy, and execution of digital marketing and advertising concepts for key clientele to increase brand recognition and site traffic. - Participated in development, production and post-production for the successful launch of the WestJet Christmas Miracle video which led to over 35 million views on social media and a reported 160% increase in revenue within one month of the campaigns launch. - Analyzed results of media campaigns to present case studies and provide concrete feedback for client review. - Conceptualized projects into their final stage by working alongside clients to meet their creative and brand needs and strategy. - Strengthened relationships during client facing initiatives to ensure the accurate and timely completion of their project’s schedule and requirements, managing all project deadlines by collaborating with internal team. - Created presentations, demo’s, and alternate versions of projects for clients during development phase to help with the visualization of different concepts. Show less



Make Films

• Toronto, Canada Area

• Producer, Director, Editor

  • Jul 2010 - Jul 2012

  - Developed strong self-motivating and leadership skills by independently creating and producing projects for young up and coming artists; music videos, promotional videos, online ads, and short films. - Found solutions for many problems working with little to no budget, but still meeting creative guidelines. - Developed strong self-motivating and leadership skills by independently creating and producing projects for young up and coming artists; music videos, promotional videos, online ads, and short films. - Found solutions for many problems working with little to no budget, but still meeting creative guidelines.



Canadian Film Centre

• Canada
• Movies, Videos, and Sound
• 1 - 100 Employee

• Assistant Production Manager

  • Sep 2010 - Jan 2012

  - Achieved Most Outstanding Volunteer Award for contributing to the effective completion of the 2010 Canadian Film Center and Cineplex Film Program. - Took ownership of project management by working with the production manager to successfully plan and execute all production needs for simultaneous projects. - Streamlined operating efficiencies with teams of volunteers on production sites contributing to the overall efficient operating function of the production set, by creating a concise Excel spreadsheet schedule and managing personnel. Show less